?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=IMPLIKASI+PERIKLANAN%2C+PROMOSI+PENJUALAN+DAN+HUBUNGAN+MASYARAKAT+TERHADAP+MINAT+BELI+KONSUMEN%0D%0A(STUDI+KASUS+PADA+KONSUMEN+WALEU+KAOS+LAMPUNG)&rft.creator=Nick+Kurniawan+Rozali%2C+1216051078&rft.subject=H+Social+Sciences+(General)&rft.description=ABSTRAK%0D%0AIMPLIKASI+PERIKLANAN%2C+PROMOSI+PENJUALAN+DAN+HUBUNGAN+MASYARAKAT+TERHADAP+MINAT+BELI+KONSUMEN%0D%0A(STUDI+KASUS+PADA+KONSUMEN+WALEU+KAOS+LAMPUNG)%0D%0AOleh%0D%0ANICK+KURNIAWAN+ROZALI%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+dan+menganalisis+pengaruh+periklanan%2C+promosi+penjualan%2C+dan+hubungan+masyarakat+terhadap+minat+beli+konsumen+Waleu+Kaos+Lampung.+Timbulnya+minat%2C+terdapat+3+unsur+yaitu+adanya+sesuatu+yang+diminati%2C+adanya+penonjolan+kontras+antara+suatu+yang+diminati+dengan+lingkungan%2C+kemudian+adanya+harapan+yang+menyenangkan+atau+bermanfaat+atas+sesuatu+yang+tidak+menyenangkan+atau+mengganggu.+Penelitian+ini+menggunakan+pendekatan+regresi+linear+berganda+yang+dibantu+oleh+program+SPSS+versi+21.+Hasil+penelitian+menunjukan+bahwa+secara+parsial+terdapat+pengaruh+yang+signifikan+antara+periklanan+dan+hubungan+masyarakat+terhadap+minat+beli%2C+tentunya+bisa+menjadi+strategi+yang+harus+dipertahankan+bagi+toko+Waleu+Kaos+Lampung+demi+mempertahankan+eksistensi+produk+Kaos+Waleu.%0D%0AKata+Kunci%3A+Periklanan%2C+Promosi+Penjualan%2C+Hubungan+Masyarakat+dan+Minat+beli%0D%0A%0D%0AABSTRACT%0D%0ATHE+IMPLICATIONS+OF+ADVERTISING%2C+SALES+PROMOTION+AND+PUBLIC+RELATIONS+ON+CONSUMER+BUYING%0D%0A(CASE+STUDY+ON+WALEU+KAOS+LAMPUNG+CONSUMER)%0D%0ABy%0D%0ANICK+KURNIAWAN+ROZALI%0D%0AThis+study+aims+to+determine+and+analyze+the+influence+of+advertising%2C+sales+promotion%2C+and+public+relations+to+consumer+buying+interest+WaleuKaos+Lampung.+The+emergence+of+interest%2C+there+are+3+elements+of+the+existence+of+something+of+interest%2C+the+protrusion+of+contrast+between+an+interest+in+the+environment%2C+then+the+hope+of+a+fun+or+useful+for+something+unpleasant+or+disturbing.+This+study+uses+multiple+linear+regression+approach+which+is+assisted+by+SPSS+program+version+21.+The+result+of+research+shows+that+partially+there+is+significant+influence+between+advertising+and+publicity+to+buying+interest%2C+and+there+is+no+significant+influence+between+sales+promotion+to+buying+interest.+In+this+research%2C+advertising+and+public+relations+factor+has+significant+influence+It+certainly+can+be+a+strategic+to+keep+an+exsistencies+product+for+Waleu+and+can+be+an+improvement+for+Waleu+Lampung+store+itself+made+in+order+to+maintain+the+existence+of+WaleuKaos+Lampung+products.%0D%0AKeywords%3A+Advertising%2C+Sales+Promotion%2C+Public+Relation+and+Buying+Interest&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-06-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27007%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27007%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27007%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nick+Kurniawan+Rozali%2C+1216051078++(2017)+IMPLIKASI+PERIKLANAN%2C+PROMOSI+PENJUALAN+DAN+HUBUNGAN+MASYARAKAT+TERHADAP+MINAT+BELI+KONSUMEN+(STUDI+KASUS+PADA+KONSUMEN+WALEU+KAOS+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F27007%2F