?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Promosi%2C+Harga%2C+Kualitas+Pelayanan+Terhadap+Kepuasan%0D%0AKonsumen+dan+Keputusan+Pembelian+Ulang+di+Alfamart+dan+Indomaret%0D%0A(Studi+di+Alfamart+dan+Indomaret+Waralaba+di+Jalan+Ratu+Dibalau+Tanjung%0D%0ASenang%2C+Bandar+Lampung)&rft.creator=+PARASIAN+MANURUNG+%2C+1346051016&rft.subject=H+Social+Sciences+(General)&rft.description=ABSTRAK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+promosi%2C+harga%2C+kualitas%0D%0Apelayanan+terhadap+kepuasan+konsumen+dan+keputusan+pembelian+ulang.%0D%0APenelitian+ini+mengunakan+3+variabel+independen+promosi%2C+harga%2C+dan+kualitas%0D%0Apelayanan%2C+sedangkan+variabel+dependen+adalah+kepuasan+konsumen+dan%0D%0Akeputusan+pembelian+ulang.+Sampel+responden+ini+terdiri+dari+100+responden%2C%0D%0ASampel+dipilih+menggunakan+metode+survey+dan+explanatory+survey+.+Teknik%0D%0Aanalisis+data+menggunakan+software+Smart+PLS+versi+2.0.m.+Dari+hasil+penelitian%0D%0Adiketahui+dimana+kepuasan+konsumen+dan+keputusan+pembelian+ulang+memiliki%0D%0Anilai+0%2C422.+Dengan+demikian+dapat+diketahui+bahwa+variabel+kepuasan+konsumen%0D%0Adan+keputusan+pembelian+ulang+memberikan+kontribusi+terhadap+variabel%0D%0Apromosi%2C+harga+dan+kualitas+pelayanan+sebesar+42%25%2C+sedangkan+sisanya+58%25%0D%0Amerupakan+kontribusi+dari+variabel+lainnya.+Hasil+uji+t+menunjukan+bahwa%0D%0Apromosi%2C+kualitas+pelayanan+dan+keputusan+pembelian+ulang+berpengaruh%0D%0Asignifikan+terhadap+kepuasan+konsumen.+Sedangkan+variabel+harga+terhadap%0D%0Akepuasan+konsumen+tidak+berpengaruh+signifikan.+Hasil+uji+F+menujukan+bahwa%0D%0Aterdapat+pengaruh+promosi%2C+harga%2C+kualitas+pelayanan+terhadap+kepuasan%0D%0Akonsumen+dan+keputusan+pembelian+ulang+berpengaruh+signifikan+di+Alfamart%0D%0Adan+Indomaret+Jalan+Ratu+Dibalau+Tanjung+Senang%2C+Bandar+Lampung.%0D%0AKata+Kunci+%3A+Promosi%2C+Harga%2C+Kualitas+Pelayanan%2C+Kepuasan+Konsumen%2C%0D%0AKeputusan+Pembelian+Ulang%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+reasearch+aims+to+determine+the+influence+of+promotion%2C+price%2C+quality+of%0D%0Aservice+to+customer+satisfaction+and+purchasing+decision.+This+research+uses+3%0D%0Aindependent+variables+of+promotion%2C+price%2C+and+service+quality%2C+while+the%0D%0Adependent+variable+is+customer+satisfaction+and+purchasing+decision.+The+sample%0D%0Aof+this+respondent+consists+of+100+respondents%2C+Sample+selected+using+survey%0D%0Amethod+and+explanatory+survey.+Data+analysis+techniques+using+Smart+PLS%0D%0Asoftware+version+2.0.m.+From+the+results+of+the+research+is+known+where%0D%0Aconsumer+satisfaction+and+purchasing+decision+has+a+value+of+0.422.+This%2C+it+can%0D%0Abe+seen+that+the+variable+of+customer+satisfaction+and+purchasing+decision+give%0D%0Acontribution+to+promotion+variable%2C+price+and+service+quality+equal+to+42%25%2C+while%0D%0Athe+rest+58%25+is+contribution+from+other+variable.+The+result+of+t+test+shows+that%0D%0Apromotion%2C+service+quality+and+purchasing+decision+have+significant+effect+to%0D%0Acustomer+satisfaction.+While+the+price+variable+to+customer+satisfaction+does+not%0D%0Ahave+a+significant+effect.+F+test+results+indicate+that+there+is+influence+of%0D%0Apromotion%2C+price%2C+quality+of+service+to+customer+satisfaction+and+purchasing%0D%0Adecision+have+significant+influence+in+Alfamart+and+Indomaret+Ratu+Dibalau%0D%0ATanjung+Senang%2C+Bandar+Lampung.%0D%0AKeywords%3A+Promotion%2C+Price%2C+Service+Quality%2C+Costumer+Satisfaction%2C%0D%0APurchase+Decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-06-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27027%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27027%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27027%2F20%2FSKIRPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++PARASIAN+MANURUNG+%2C+1346051016++(2017)+Pengaruh+Promosi%2C+Harga%2C+Kualitas+Pelayanan+Terhadap+Kepuasan+Konsumen+dan+Keputusan+Pembelian+Ulang+di+Alfamart+dan+Indomaret+(Studi+di+Alfamart+dan+Indomaret+Waralaba+di+Jalan+Ratu+Dibalau+Tanjung+Senang%2C+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F27027%2F