?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Kualitas+Pelayanan%2C+Harga+dan+Nilai+Pelanggan+terhadap+Word+of%0D%0AMouth+Menggunakan+Jasa+Barbershop+dengan+Dimediasi+oleh+Variabel%0D%0AKepuasan+Konsumen+pada+Barbershop+di+Bandar+Lampung&rft.creator=BAYU+UMARA+%2C+1316051015&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=ABSTRAK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+pelayanan%2C+harga%2C%0D%0Adan+nilai+pelanggan+terhadap+word+of+mouth+pada+barbershop+di+Bandar%0D%0ALampung%2C+serta+mengetahui+kepuasan+konsumen+sebagai+intermediasi%0D%0Amempengaruhi+kualitas+pelayanan%2C+harga%2C+dan+nilai+pelanggan+terhadap+word+of%0D%0Amouth+pada+barbershop+di+Bandar+Lampung.+Populasi+pada+penelitian+ini+adalah%0D%0Apelanggan+barbershop+pada+Kecamatan+Rajabasa+Kota+Bandar+Lampung+dan%0D%0Ajumlah+sampel+sebanyak+60+orang.+Teknik+pengumpulan+data+menggunakan%0D%0Akuesioner.+Teknik+analisis+data+yang+digunakan+untuk+menjawab+hipotesis+adalah%0D%0Aanalisis+jalur+dengan+bantuan+regresi+linier+berganda.+Hasil+penelitian+ini%0D%0Amenunjukkan+tidak+ada+pengaruh+yang+signifikan+antara+Kualitas+Pelayanan%0D%0Aterhadap+Word+Of+Mouth+dan+terdapat+pengaruh+yang+signifikan+antara+Harga+%2Cdan%0D%0ANilai+Pelanggan+terhadap+Word+Of+Mouth.+Pengaruh+tidak+langsung+Kualitas%0D%0APelayanan+terhadap+Word+of+Mouth+dengan+Dimediasi+oleh+Kepuasan+Konsumen%0D%0Alebih+kecil+pengaruhnya+daripada+pengaruh+total+Kualitas+Pelayanan+terhadap%0D%0AWord+of+Mouth%2C+Pengaruh+tidak+langsung+Harga+terhadap+Word+of+Mouth+dengan%0D%0ADimediasi+oleh+Kepuasan+Konsumen+memiliki+arah+yang+negatif+daripada%0D%0Apengaruh+total+Harga+terhadap+Word+of+Mouth%2C+pengaruh+tidak+langsung+Nilai%0D%0APelanggan+terhadap+Word+of+Mouth+dengan+Dimediasi+oleh+Kepuasan+Konsumen%0D%0Amemiliki+arah+yang+negatif+daripada+pengaruh+total+Nilai+Pelanggan+terhadap%0D%0AWord+of+Mouth.%0D%0AKata+kunci%3A+Harga%2C+Kepuasan+Konsumen%2C+Kualitas+Pelayanan%2C+Nilai%0D%0APelanggan%2C+Word+of+Mouth.%0D%0A%0D%0AABSTRACT%0D%0AThis+reasearch+aims+to+determine+the+quality+of+service%2C+price%2C+and+quality+on%0D%0Aword+of+mouth+on+barbershop+in+Bandar+Lampung%2C+and+to+know+customer%0D%0Asatisfaction+as+the+intermediation+of+service%2C+price%2C+and+quality+of+mouth+word+on%0D%0Abarbershop+in+Bandar+Lampung.+Population+in+this+research+is+barbershop%0D%0Acustomer+at+Kecamatan+Rajabasa%2C+Bandar+Lampung+City+with+60+samples.+Data%0D%0Acompletion+technique+using+questionnaires.+Data+analysis+techniques+used+to%0D%0Aanswer+the+hypothesis+is+path+analysis+with+the+help+of+multiple+linear+regression.%0D%0AThe+results+of+this+study+there+is+no+significant+influence+between+Quality+of%0D%0AService+on+Word+Of+Mouth+and+there+is+significant+influence+between+Price%2C+and%0D%0ACustomer+Value+on+Word+of+Mouth.+The+Indirect+Influence+of+Service+Quality+to%0D%0AWord+of+Mouth+with+the+Mediation+of+Consumer+Satisfaction+is+smaller+than+the%0D%0Atotal+Quality+of+Service+on+Word+of+Mouth%2C.+Indirect+Influence+The+Price+on+Word%0D%0Aof+Mouth+with+Mediation+by+Consumer+Satisfaction+has+a+negative+direction+more%0D%0Athan+to+the+influence+of+the+total+price+on+Word+of+Mouth%2C+The+Indirect+Effect+of%0D%0ACustomer+Value+on+Word+of+Mouth+with+Mediation+by+Consumer+Satisfaction+has%0D%0Aa+negative+direction+with+the+total+Customer+Value+on+Word+of+Mouth.%0D%0AKeywords%3A+Consumer+Satisfaction%2C+Customer+Value+Service%2C+Price%2C+Quality%2C%0D%0AWord+of+Mouth.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-06-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27267%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27267%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27267%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++BAYU+UMARA+%2C+1316051015++(2017)+Pengaruh+Kualitas+Pelayanan%2C+Harga+dan+Nilai+Pelanggan+terhadap+Word+of+Mouth+Menggunakan+Jasa+Barbershop+dengan+Dimediasi+oleh+Variabel+Kepuasan+Konsumen+pada+Barbershop+di+Bandar+Lampung.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F27267%2F