?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+SEPEDA+MOTOR+HONDA+CB150R+STREETFIRE%0D%0ADI+BANDAR+LAMPUNG&rft.creator=BILLY+ANDHIKA+PUTRA%2C++1311011033&rft.subject=HB+Economic+Theory&rft.description=ABSTRAK%0D%0APersaingan+produk+di+sektor+industri+otomotif+saat+ini+semakin+kompetitif%0D%0Akhususnya+pada+industri+sepeda+motor.+PT.+Astra+Honda+Motor+sebagai+salah+satu%0D%0Aperusahaan+di+industri+sepeda+motor+di+Indonesia+mengalami+kesulitan+dalam%0D%0Amenguasai+segmen+sepeda+motor+sport.+Hal+ini+dapat+dilihat+dari+data+penjualan%0D%0Asepeda+motor+Nasional+bulan+Januari-Juni+2016+yang+terdapat+pada+Asosiasi%0D%0AIndustri+Sepeda+Motor+Indonesia+(AISI)+Honda+berada+pada+posisi+kedua+dalam%0D%0Apenjualan+sepeda+motor+segmen+sport.+Tujuan+dari+penelitian+ini+adalah+untuk%0D%0Amengetahui+pengaruh+Atribut+Produk+terhadap+keputusan+pembelian+sepeda+motor%0D%0AHonda+CB150R+StreetFire+di+Bandar+Lampung.+Metode+pengambilan+sampel%0D%0Amenggunakan+metode+non-probability+sampling+dengan+teknik+purposive%0D%0Asampling.+Jumlah+sampel+dalam+penelitian+ini+berjumlah+100+responden+yang%0D%0Amenggunakan+produk+sepeda+motor+Honda+CB150R+StreetFire.+Metode+analisis%0D%0Astatistik+yang+terdiri+dari%2C+analisis+regresi+linier+berganda%2C+pengujian+signifikan%0D%0Asimultan+(uji+F)%2C+pengujian+signifikan+parsial+(uji+t)%2C+dan+analisis+determinasi+(R2).%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+variabel+Kualitas+Produk%2C+Fitur+Produk%2C%0D%0Adan+Desain+Produk+berpengaruh+positif+secara+signifikan+dengan+sumbangan%0D%0Asebesar+90%2C6%25+terhadap+keputusan+pembelian.+Hasil+analisis+kuantitatif%0D%0Amembuktikan+bahwa+variabel+Fitur+Produk+(X2)+memberikan+pengaruh+paling%0D%0Abesar+dengan+nilai+%CE%B2+sebesar+0%2C437+sedangkan+variabel+Desain+Produk+(X3)%0D%0Amemberikan+pengaruh+terkecil+dengan+nilai+%CE%B2+sebesar+0%2C197.%0D%0AKata+kunci+%3A+Atribut+Produk%2C+dan+Keputusan+Pembelian%0D%0A%0D%0AABSTRACT%0D%0AProduct+competition+in+the+automotive+industry+today%E2%80%99s+increasingly+competitive%2C%0D%0Aespecially+in+the+motorcycle+industry.+PT+Astra+Honda+Motor+as+one+of+the%0D%0Acompanies+in+the+motorcycle+industry+in+Indonesia+had+difficulty+in+taking+over+the%0D%0Asport+bike+segment.+This+can+be+seen+from+the+national+motorcycle+sales+data+in%0D%0AJanuary-June+2016+contained+in+the+Asosiasi+Industri+Sepeda+Motor+Indonesia%0D%0A(AISI)+Honda+is+at+the+second+position+in+the+sports+segment%2C+motorcycle+sales.%0D%0AThe+purpose+of+this+research+was+to+determine+the+influence+of+product+attributes%0D%0Aon+consumer+purchase+decision+of+Honda+CB150R+StreetFire+in+Bandar%0D%0ALampung.+Sampling+methods+using+non-probability+sampling+with+purposive%0D%0Asampling+technique.+The+number+of+samples+in+this+research+were+100%0D%0Arespondents+who+use+the+product+Honda+CB150+StreetFire+motorcycles.+The%0D%0Amethods+of+statistical+analysis+that+consists+of+multiple+linier+regression+analysis%2C%0D%0Asignificant+simultaneous+test+(F+test)%2C+significant+partial+test+(t+test)%2C+and+analysis%0D%0Aof+determination+(R2).+The+result+of+this+research+show+that+the+variable+product%0D%0Aquality%2C+product+features%2C+and+product+design+significantly+positive+effect+with+a%0D%0Acontribution+of+90%2C6%25+on+purchasing+decisions.+Quantitative+analytical+results%0D%0Aprove+that+the+variable+product+features+(X2)+provide+the+most+impact+to+the+%CE%B2%0D%0Avalue+of+0%2C437+while+the+variable+product+design+(X3)+provides+the+smallest+effect%0D%0Awith+a+%CE%B2+value+of+0%2C197.%0D%0AKeywords+%3A+Product+Attributes%2C+and+Purchase+Decision&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-06-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27332%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27332%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27332%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++BILLY+ANDHIKA+PUTRA%2C+1311011033++(2017)+PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+SEPEDA+MOTOR+HONDA+CB150R+STREETFIRE+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F27332%2F