?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN%2C+KEUNTUNGAN+YANG+DIRASAKAN%2C%0D%0ADAN+KUALITAS+WEB+PADA+SIKAP+KONSUMEN+ATAS+PEMBELIAN+%0D%0ATIKET+PESAWAT+SECARA+ONLINE+DI+TAVELOKA%0D%0A&rft.creator=DESVITA+MARSELLA+%2C+1311011036&rft.subject=HB+Economic+Theory&rft.description=ABSTRAK%0D%0A%0D%0ATraveloka+ialah+perusahaan+yang+menyediakan+layanan+pemesanan+tiket+pesawat+dan+hotel+%0D%0Asecara+online+dengan+fokus+perjalanan+di+Indonesia+dan+luar+negeri.+Persaingan+bisnis+yang%0D%0Aketat+antara+penjualan+tiket+pesawat+secara+online+di+Indonesia%2C+membuat+Traveloka+harus%0D%0Amenindak+lanjuti+keluhan+yang+dirasakan+oleh+konsumen.+Jika+hal+tersebut+tidak+cepat%0D%0Aditindak+lanjuti+ada+kemungkinan+konsumen+akan+beralih+kepada+pesaing.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+pengaruh+faktor+kepercayaan%2C+keuntungan+yang+dirasakan%2C+dan%0D%0Akualitas+web+pada+sikap+konsumen+atas+pembelian+tiket+pesawat+secara+online+di+Traveloka.%0D%0AMetode+pengambilan+sampel+menggunakan+non+probability+sampling+dengan+teknik%0D%0Apurposive+sampling.+Kuesioner+disebarkan+secara+online+kepada+100+responden.+Metode+yang%0D%0Adigunakan+dalam+penelitian+ini+adalah+teknik+pengujian+instrumen%2C+analisis+regresi+linier%0D%0Aberganda%2C+uji+normalitas+dan+uji+hipotesis+dengan+tingkat+signifikansi+alpha+%3D+5%25.+Hasil%0D%0Apenelitian+menunjukan+bahwa+variabel+kepercayaan%2C+keuntungan+yang+dirasakan%2C+dan+kualitas%0D%0Aweb+bersifat+positif+dan+signifikan+terhadap+sikap+konsumen+atas+pembelian+tiket+pesawat%0D%0Asecara+online+di+Traveloka.+Variabel+terbesar+yang+mempengaruhi+sikap+konsumen+atas%0D%0Apembelian+tiket+pesawat+secara+online+di+Traveloka+ialah+variabel+keuntungan+yang+dirasakan%2C%0D%0Akarena+konsumen+merasakan+banyak+keuntungan+yang+mereka+dapatkan+saat+membeli+tiket%0D%0Apesawat+secara+online+di+Traveloka.+%0D%0A+%0D%0AKata+kunci%3A+kepercayaan%2C+keuntungan+yang+dirasakan%2C+kualitas+web%2C+sikap+konsumen+dalam%0D%0Abelanja+online.+%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A+%0D%0ATraveloka+is+a+company+that+provides+airline+ticket+and+hotel+booking+services+online+with%0D%0Aflights+in+Indonesia+and+foreign.+Strict+business+competition+between+online+ticket+sales+in%0D%0AIndonesia%2C+making+Traveloka+must+follow+up+the+complaints+felt+by+consumers.+If+it+is+not%0D%0Aquickly+followed+up+there+is+the+possibility+of+consumers+will+switch+to+competitors.+This+study%0D%0Aaims+to+determine+the+effect+of+trust+factors%2C+perceived+benefits%2C+and+web+quality+on+consumer%0D%0Aattitudes+on+purchasing+airline+tickets+online+at+Traveloka.+Sampling+method+using+non%0D%0Aprobability+sampling+with+purposive+sampling+technique.+The+questionnaire+was+distributed%0D%0Aonline+to+100+respondents.+The+method+used+in+this+research+is+multiple+linear+regression+test%2C%0D%0Anormality+test+and+hypothesis+test+with+significance+level+alpha+%3D+5%25.+The+results+showed+that%0D%0Athe+variables+of+trust%2C+perceived+benefits%2C+and+web+quality+are+positive+and+significant+to+the%0D%0Aattitude+of+consumers+on+purchasing+airline+tickets+online+at+Traveloka.+The+biggest+variable%0D%0Aaffecting+consumers'+attitude+towards+purchasing+airline+tickets+online+in+Traveloka+is+the%0D%0Aperceived+benefits+variables%2C+because+consumers+feel+the+many+benefits+they+get+when+buying%0D%0Aairline+tickets+online+at+Traveloka.%0D%0A%0D%0A%0D%0AKeyword%3A+trust%2C+percieved+benefits%2C+web+quality%2C+attitudes+of+consumers+in+online+shopping+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2017-06-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27481%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27481%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27481%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DESVITA+MARSELLA+%2C+1311011036++(2017)+PENGARUH+KEPERCAYAAN%2C+KEUNTUNGAN+YANG+DIRASAKAN%2C+DAN+KUALITAS+WEB+PADA+SIKAP+KONSUMEN+ATAS+PEMBELIAN+TIKET+PESAWAT+SECARA+ONLINE+DI+TAVELOKA.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F27481%2F