?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+MEDIA+CETAK+DAN+ONLINE+TERHADAP+MINAT%0D%0AMEMILIH+PERGURUAN+TINGGI+IBI+DARMAJAYA+PADA+SISWA%2FI%0D%0AKELAS+XII+SMA+SEDERAJAT+DI+KOTA+TERPADU+MANDIRI+(KTM)%0D%0AMESUJI+TIMUR&rft.creator=M.+Bahrul+Ulum%2C+1311011102&rft.subject=HD61+Risk+Management&rft.description=Perguruan+Tinggi+sebagai+lembaga+penyedia+jasa+pendidikan+yang+masuk+dalam%0D%0Akarakteristik+jasa+murni+sangatlah+banyak+dan+beragam.+Siswa%2Fi+SMA+sederajat%0D%0Ayang+berniat+melanjutkan+studinya+pada+level+pendidikan+tinggi+di+hadapkan%0D%0Adengan+berbagi+pilihan+perguruan+tinggi+yang+ada.+Permasalahan+yang+ada+dalam%0D%0Apenelitian+ini+adalah+apakah+iklan+media+cetak+dan+iklan+media+online%0D%0Aberpengaruh+positif+dan+signifikan+terhadap+minat+memilih+perguruan+tinggi+pada%0D%0Asiswa%2Fi+SMA+sederajat.+Tujuan+penelitian+ini+adalah+untuk+mengetahui+seberapa%0D%0Abesar+pengaruh+variable+iklan+media+cetak+dan+iklan+media+online+terhadap+minat%0D%0Amemilih+perguruan+tinggi+IBI+Darmajaya+pada+siswa%2Fi+SMA+sederajat+di+Kota%0D%0ATerpadu+Mandiri+(KTM)+Mesuji+Timur.%0D%0AJenis+penelitian+ini+merupakan+penelitian+statistik+deskriptif+dengan+pendekatan%0D%0Akuantitatif.+Sampel+yang+diambil+dalam+penelitian+ini+adalah+siswa%2Fi+kelas+XII%0D%0ASMA+sederajat+di+Kota+Terpadu+Mandiri+(KTM)+Mesuji+Timur+sebanyak+100%0D%0Aresponden+yang+ditentukan+dengan+metode+non+probability+sampling+dan+teknik%0D%0Apurposive+sampling.+Teknik+pengumpulan+data+menggunakan+kuesioner+yang%0D%0Atelah+diuji+validitas+dan+reliabilitasnya.+Teknik+analisis+data+yang+digunaka+adalah%0D%0Aregresi+linear+berganda%2C+untuk+menguji+hipotesis+setiap+variabel+bebas+digunakan%0D%0Auji+t+dan+untuk+menguji+hipotesis+variabel+secara+simultan+digunakan+uji+F.%0D%0AHasil+penelitian+ini+adalah+variabel+iklan+media+cetak+dan+iklan+media+online%0D%0Aberpengaruh+signifikan+terhadap+minat+memilih+perguruan+tinggi+IBI+Darmajaya.%0D%0AVariabel+bebas+yang+mempunyai+pengaruh+terbesar+yaitu+iklan+media+online+(X2)%0D%0Adengan+nilai+%CE%B2%3D0.493%2C+selanjutnya+variabel+iklan+media+cetak+(X1)+dengan+nilai%0D%0A%CE%B2%3D0.335+dan+masing-masing+variabel+X+memberikan+kontribusi+dalam%0D%0Amempengaruhi+Variabel+Y+sebesar+65.1%25+dan+sisanya+sebesar+34.9%25+dipengaruhi%0D%0Aoleh+variabel+lain.%0D%0AKata+kunci+%3A+iklan+media+cetak%2C+iklan+media+online%2C+minat+memilih%0D%0Aperguruan+tinggi+IBI+Darmajaya.%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AHigher+education+institutions+as+a+providers+of+educational+services+which+are%0D%0Aincluded+in+the+pure+services+characteristics+is+very+diverse+and+varied.+Students+of%0D%0ASMA+and+equal+who+intend+to+continue+their+studies+at+the+higher+education+level%0D%0Aare+faced+by+various+college+options.+The+problems+that+exist+in+this+research+are%0D%0Awhether+print+and+online+advertising+are+positive+and+significant+influence+towards%0D%0Athe+interest+for+choose+college+on+students+of+SMA+and+equal.+The+purposes+of+this%0D%0Aresearch+are+to+find+out+how+many+influence+of+variables+of+print+and+online%0D%0Aadvertising+towards+the+interest+for+choose+IBI+Darmajaya+college+on+students+of%0D%0ASMA+and+equal+in+Kota+Terpadu+Mandiri+(KTM)+Mesuji+Timur.%0D%0AThe+type+of+this+research+is+descriptive+statistical+research+with+quantitative%0D%0Aapproach.+Samples+taken+in+this+research+were+twelfth+%E2%80%93+grade+students+of+SMA%0D%0Aand+equal+in+Kota+Terpadu+Mandiri+(KTM)+Mesuji+Timur+as+much+as+100%0D%0Arespondents+determined+by+no+probability+sampling+method+and+purposive%0D%0Asampling+technique.+Data+collecting+techniques+used+questionnaires+have+been%0D%0Atested+for+validity+and+reliability.+Data+analysis+technique+used+is+multiple+linear%0D%0Aregression%2C+to+test+the+hypothesis+of+every+independent+variable+used+t+test+and+to%0D%0Atest+the+hypothesis+variable+simultaneously+used+F+test.%0D%0AThe+results+of+this+research+are+print+and+online+advertising+variables+significantly%0D%0Ainfluence+towards+the+interest+for+choose+IBI+Darmajaya+college.+The+independent%0D%0Avariable+that+has+the+biggest+influence+is+the+online+advertising+(X2)+with+the+value%0D%0Aof+%CE%B2%3D0.493%2C+then+the+print+advertising+variable+(X1)+with+the+value+of+%CE%B2%3D0.335+and%0D%0Aeach+variables+X+contributes+in+affecting+variable+Y+is+65.1%25+and+the+rest+as+big+as%0D%0A34.9%25+influenced+by+other+variables.%0D%0AKeywords%3A+print+advertising%2C+online+advertising%2C+the+interest+for+choose+IBI%0D%0ADarmajaya+college.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-07-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27512%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27512%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27512%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M.+Bahrul+Ulum%2C+1311011102++(2017)+PENGARUH+IKLAN+MEDIA+CETAK+DAN+ONLINE+TERHADAP+MINAT+MEMILIH+PERGURUAN+TINGGI+IBI+DARMAJAYA+PADA+SISWA%2FI+KELAS+XII+SMA+SEDERAJAT+DI+KOTA+TERPADU+MANDIRI+(KTM)+MESUJI+TIMUR.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F27512%2F