?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+TERHADAP+PERSEPSI%0D%0AKONSUMEN+PADA+SHAMPOO+CLEAR%0D%0ADI+BANDAR+LAMPUNG&rft.creator=miftachul+choiri%2C+1211011098&rft.subject=HD61+Risk+Management&rft.description=ABSTRAK%0D%0APENGARUH+ATRIBUT+PRODUK+TERHADAP+PERSEPSI+KONSUMEN%0D%0APADA+SHAMPOO+CLEAR+DI+BANDAR+LAMPUNG%0D%0AOleh%0D%0AMIFTACHUL+CHOIRI%0D%0AIndonesia+merupakan+negara+yang+mempunyai+jumlah+penduduk+yang+cukup%0D%0Abesar%2C+dengan+jumlah+penduduk+yang+cukup+besar+tersebut+Indonesia+menjadi%0D%0Adaerah+pemasaran+produk+yang+cukup+potensial+bagi+perusahaan+%E2%80%93+perusahaan.%0D%0AHal+ini+menyebabkan+kondisi+persaingan+dunia+bisnis+dewasa+ini+semakin+hari%0D%0Abertambah+ketat.+Masalah+dalam+penelitian+ini+adalah+adanya+penurunan+penjualan%0D%0Adan+pangsa+pasar+produk+shampoo+clear+yang+terjadi+di+tahun+2016.+Permasalahan%0D%0Adalam+penelitian+ini+adalah+apakah+dimensi+atribut+produk+memiliki+pengaruh%0D%0Aterhadap+persepsi+konsumen+shampoo+clear%2C+dimana+tujuan+penelitian+ini+untuk%0D%0Amengetahui+pengaruh+dimensi+atribut+produk+terhadap+persepsi+konsumen%0D%0Ashampoo+clear.%0D%0AObjek+yang+diteliti+pada+penelitian+ini+yaitu+konsumen+yang+pernah+menggunakan%0D%0Aproduk+shampoo+clear.+Desain+penelitian+yang+digunakan+dalam+penelitian+ini%0D%0Aadalah+deskriptif+verifikatif.+Metode+yang+digunakan+dalam+pengambilan+sampel%0D%0Aadalah+metode+non+probability+sampling+dengan+teknik+purposive+sampling+dan%0D%0AJumlah+sampel+dalam+penelitian+ini+berjumlah+100+responden+dengan+kriteria+yang%0D%0Apernah+menggunakan+produk+shampoo+clear.+Untuk+melihat+kontribusi+setiap%0D%0Avariabel+bebas+secara+parsial+digunakan+uji+t+dan+untuk+menguji+hipotesis%0D%0Adigunakan+uji+F.+Kontribusi+variabel+dimensi+atribut+produk+(X)+berperan+dalam%0D%0Amempengaruhi+Variabel+Y+(persepsi+konsumen)+sebesar+57%25+dan+sisanya%0D%0Adipengaruhi+oleh+variabel+lainnya.+Hasil+Analisis+kuantitatif+membuktikan+bahwa%0D%0Avariabel+merek+(X1)+memberikan+pengaruh+paling+besar+dengan+%CE%B2+sebesar+0%2C162%0D%0Asedangkan+variabel+desain+(X3)+memberikan+pengaruh+paling+kecil+dengan+%CE%B2%0D%0A0%2C101.%0D%0AKata+kunci%3A+Consumer+perception%2C+product+atribute%2C+brand%2C+quality%2C+design.%0D%0AABSTRACT%0D%0AINFLUENCE+OF+PRODUCT%0D%0AATTRIBUTES+ON+CONSUMER+PERCEPTION+OF+CLEAR+SHAMPOO+IN%0D%0ABANDAR+LAMPUNG%0D%0ABy%0D%0AMIFTACHUL+CHOIRI%0D%0AIndonesia+is+a+country+that+has+a+sizeable+population%2C+with+a+sizeable+population%0D%0Aof+Indonesia+is+a+marketing+area+of+potential+products+for+companies.+This+causes%0D%0Athe+competitive+conditions+of+the+business+world+today+is+getting+tighter+day.+The%0D%0Aproblem+in+this+research+is+the+decline+in+sales+and+market+share+clear+shampoo%0D%0Aproduct+that+occurred+in+2016.+The+problem+in+this+study+is+whether+the+dimension%0D%0Aof+product+attributes+have+an+influence+on+consumer+perception+shampoo+clear%2C%0D%0Awhere+the+purpose+of+this+study+to+determine+the+influence+of+the+dimensions+of+the%0D%0Aproduct+attributes+on+consumers'+perceptions+shampoo+clear.%0D%0AThe+object+studied+in+this+research+that+consumers+who+have+used+clear+shampoo%0D%0Aproducts.+The+study+design+used+in+this+research+is+descriptive+verification.+The%0D%0Amethod+used+in+sampling+is+a+method+of+non-probability+sampling+with+purposive%0D%0Asampling+technique+and+the+number+of+samples+in+this+study+amounted+to+100%0D%0Arespondents+who+had+used+criteria+clear+shampoo+products.+To+view+the%0D%0Acontribution+of+each+independent+variable+partially+used+t+test+and+the+test+was%0D%0Aused+to+test+the+hypothesis+F.+Contributions+variable+dimensions+of+product%0D%0Aattributes+(X)+plays+a+role+in+influencing+variable+Y+(consumer+perception)+by%0D%0A57%25+and+the+rest+influenced+by+other+variables.+Results+of+quantitative+analysis%0D%0Aproves+that+brand+variable+(X1)+provides+the+most+impact+with+%CE%B2+amounting+to%0D%0A0.162+while+the+design+variable+(X3)+provides+the+smallest+effect+with+%CE%B2+0.101.%0D%0AKeywords%3A+Consumer+perception%2C+product+atribute%2C+brand%2C+quality%2C%0D%0Adesign.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-07-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27879%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27879%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F27879%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++miftachul+choiri%2C+1211011098++(2017)+PENGARUH+ATRIBUT+PRODUK+TERHADAP+PERSEPSI+KONSUMEN+PADA+SHAMPOO+CLEAR+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F27879%2F