%0 Generic
%A RIO KHUSNUL RIZAL, 1214131085 
%C UNIVERSITAS LAMPUNG
%D 2017
%F eprints:27983
%I FAKULTAS PERTANIAN
%T ANALISIS KELAYAKAN EKONOMI DAN PEMASARAN KAKAO DI  KABUPATEN LAMPUNG SELATAN
%U http://digilib.unila.ac.id/27983/
%X Penelitian ini bertujuan untuk menganalisis kelayakan ekonomi dan pemasaran  kakao. Penelitian dilaksanakan di dua sentra produksi kakao di Kabupaten  Lampung Selatan, yaitu Kecamatan Merbau Mataram dan Kecamatan Way Panji.  Penelitian ini menggunakan metode survei.  Tujuan pertama dianalisis  menggunakan kriteria kelayakan investasi dan sensitivitas. Tujuan kedua  dianalisis menggunakan saluran pemasaran, struktur pasar, margin pemasaran, dan  elastisitas transmisi harga   Kata kunci : kakao, ekonomi, kelayakan, pemasaran    ABSTRACT    The purposes of this research were to analyze the economic feasibility of cocoa  farming and market of cocoa.  This research was conducted in two cocoa  production centers, Merbau Mataram and Way Panji Subdistrick of South  Lampung Regency.  This research used a survey method.  The first goal was  analyzed using investment criteria and sensitivity rate. The second goal was  analyzed using marketing chain, market structure and marketing margins.  The  results showed that at 16.31% of interest rate, the cocoa farming in South  Lampung Regency was still profitable and feasible to be developed with the value  of NPV of Rp 55,259,685.25; IRR 45.71%, Net B/C Ratio 4.03; Gross B/C 1.86  and Payback Period 5.70 years.  The sensitivity analysis by the changes were the  production cost increase of 6.51%, production quantity decr  ease of 6.74% and the production price decrease of 18.85% showed that value of  NPV, IRR, dan Net B/C was sensitive, but the value of Gross B/C and Payback  Period was not sensitive.  There were two marketing chain in South Lampung  Regency, the market structure was oligopsoni market with the distribution of ratio  profit margin (  Key words: cocoa, economic, feasible, marketing