%A 1214131085  RIO KHUSNUL RIZAL
%T ANALISIS KELAYAKAN EKONOMI DAN PEMASARAN KAKAO DI
KABUPATEN LAMPUNG SELATAN
%X Penelitian ini bertujuan untuk menganalisis kelayakan ekonomi dan pemasaran
kakao. Penelitian dilaksanakan di dua sentra produksi kakao di Kabupaten
Lampung Selatan, yaitu Kecamatan Merbau Mataram dan Kecamatan Way Panji.
Penelitian ini menggunakan metode survei.  Tujuan pertama dianalisis
menggunakan kriteria kelayakan investasi dan sensitivitas. Tujuan kedua
dianalisis menggunakan saluran pemasaran, struktur pasar, margin pemasaran, dan
elastisitas transmisi harga 
Kata kunci : kakao, ekonomi, kelayakan, pemasaran

ABSTRACT

The purposes of this research were to analyze the economic feasibility of cocoa
farming and market of cocoa.  This research was conducted in two cocoa
production centers, Merbau Mataram and Way Panji Subdistrick of South
Lampung Regency.  This research used a survey method.  The first goal was
analyzed using investment criteria and sensitivity rate. The second goal was
analyzed using marketing chain, market structure and marketing margins.  The
results showed that at 16.31% of interest rate, the cocoa farming in South
Lampung Regency was still profitable and feasible to be developed with the value
of NPV of Rp 55,259,685.25; IRR 45.71%, Net B/C Ratio 4.03; Gross B/C 1.86
and Payback Period 5.70 years.  The sensitivity analysis by the changes were the
production cost increase of 6.51%, production quantity decr
ease of 6.74% and the production price decrease of 18.85% showed that value of
NPV, IRR, dan Net B/C was sensitive, but the value of Gross B/C and Payback
Period was not sensitive.  There were two marketing chain in South Lampung
Regency, the market structure was oligopsoni market with the distribution of ratio
profit margin (
Key words: cocoa, economic, feasible, marketing
%C UNIVERSITAS LAMPUNG
%D 2017
%I FAKULTAS PERTANIAN
%L eprints27983