?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+EFISISENSI+SISTEM+PEMASARAN+KUBIS+DI+%0D%0AKECAMATAN+GISTING+KABUPATEN+TANGGAMUS&rft.creator=MUHAMMAD+FAJAR+ALI%2C+1214131064&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+efisiensi+sistem+pemasaran+kubis+di+Kecamatan+Gisting.+Penelitian+ini+dilakukan+secara+sengaja+di+Pekon+Gisting+Atas+dan+Pekon+Gisting+Permai+pada+bulan+April-September+2016.+Petani+responden+dipilih+secara+acak+dan+lembaga+pemasaran+responden+diambil+dengan+menelusuri+saluran+pemasaran.+Metode+analisis+data+menggunakan+metode+S-C-P.+Hasil+penelitian+menunjukkan+bahwa+sistem+pemasaran+kubis+di+Kecamatan+Gisting+tidak+efisien%2C+dimana%3A+(a)+struktur+pasar+yang+dihadapi+oleh+petani+adalah+struktur+pasar+oligopsoni.+(b)+perilaku+pasar+menunjukkan+bahwa+petani+masih+dirugikan+dan+bertindak+sebagai+price+taker.+(c)+terdapat+dua+belas+saluran+pemasaran+dengan+pangsa+produsen+(PS)+masih+di+bawah+55%25%2C+marjin+pemasaran+tinggi+dan+rasio+marjin+keuntungan+(RPM)+tidak+menyebar+merata%2C+serta+elastisitas+transmisi+harga+lebih+dari+satu.%0D%0A%0D%0AKata+kunci%3A+efisiensi%2C+kubis%2C+metode+S-C-P%2C+pemasaran.%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+aims+to+analyze+the+efficiency+of+cabbage+marketing+system+in+Gisting+Subdistrict.+Then%2C+the+research+is+purposively+conducted+in+Gisting+Atas+and+Gisting+Permai+Villages+on+April+to+September+2016.+The+farmer+respondents+are+chosen+randomly%2C+while+marketing+agency+respondents+are+taken+by+tracing+the+marketing+channel.+The+Structure+Conduct+Performance+(S-C-P)+method+is+used+for+data+analysis.+The+results+show+that+the+cabbage+marketing+system+in+Gisting+Subdistrict+is+unefficient%2C+with%3A+(a)+the+market+structure+faced+by+farmers+is+the+oligopsony+market.+(b)+the+market+behavior+shows+that+farmers+are+still+harmed+as+price+takers.+(c)+there+are+twelve+marketing+channels+with+producer+share+(PS)+is+still+above+54.49%25%2C+high+marketing+margin%2C+ratio+profit+margin+(RPM)+does+not+spread+equally%2C+and+price+transmission+elasticity+more+than+one.%0D%0A%0D%0A%0D%0AKeywords%3A+cabbage%2C+efficiency%2C+marketing%2C+S-C-P+method%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2017-06-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28000%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28000%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28000%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+FAJAR+ALI%2C+1214131064++(2017)+ANALISIS+EFISISENSI+SISTEM+PEMASARAN+KUBIS+DI+KECAMATAN+GISTING+KABUPATEN+TANGGAMUS.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28000%2F