?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=%E2%80%9CPengaruh+Pengetahuan+Produk%2C+Kesadaran+Merek%2C+Persepsi+Nilai+dan%0D%0AAtribut+Produk+Terhadap+Keputusan+Pembelian+Online+Kosmetik+Qweena%0D%0ASkincare%0D%0A(Studi+Pada+Mahasiswi+Fisip+Universitas+Lampung+Pengguna+Instagram)%E2%80%9D&rft.creator=ESTHER+NOVIANTY+%2C+1316051026&rft.subject=HQ+The+family.+Marriage.+Woman&rft.description=Tujuan+penelitian+adalah+untuk+menganalisis+pengaruh+pengetahuan+produk%2C%0D%0Akesadaran+merek%2C+nilai+dan+atribut+produk+terhadap+keputusan+pembelian+secara%0D%0Aonline+kosmetik+Qweena+Skincare.+Jumlah+sampel+yang+digunakan+sebanyak+75%0D%0Asampel+yang+merupakan+mahasiswi+FISIP+Universitas+Lampung+yang+pernah%0D%0Amenggunakan%2Fmembeli+produk+kosmetik+Qweena+Skincare.+Teknik+pengumpulan%0D%0Adata+menggunakan+kuesioner+dengan+menggunakan+regresi+linear+berganda+yang%0D%0Adibantu+program+SPSS+16.0.+Hasil+penelitian+secara+parsial+terdapat+satu+variabel%0D%0Ayang+tidak+signifikan+dan+tiga+variabel+yang+memiliki+pengaruh+signifikan+yaitu%0D%0AKesadaran+Merek+(X2)+berpengaruh+tidak+signifikan+terhadap+Keputusan%0D%0APembelian+(Y)%3B+serta+Pengetahuan+Produk+(X1)%2C+Persepsi+Nilai+(X3)+dan+Atribut%0D%0AProduk+(X4)+berpengaruh+signifikan+terhadap+Keputusan+Pembelian+(Y)+secara%0D%0Aonline+kosmetik+Qweena+Skincare.+Secara+simultan%2C+terdapat+pengaruh+yang%0D%0Apositif+dan+signifikan+antara+Pengetahuan+Produk%2C+Kesadaran+Merek%2C+Nilai+dan%0D%0AAtribut+Produk+terhadap+Keputusan+Pembelian+(Y)+secara+online+kosmetik%0D%0AQweena+Skincare.+Hasil+perhitungan+uji+R2+menujukkan+besarnya+pengaruh%0D%0Akeseluruhan+variabel+sebesar+0%2C286+yang+berarti+memiliki+pengaruh+sebesar%0D%0A28%2C6%25%2C+Adapun+sisanya+71%2C4%25+dijelaskan+oleh+sebab+-+sebab+lain+yang+tidak%0D%0Aditeliti+dalam+penelitian+ini.%0D%0AKata+kunci%3A+Pengetahuan+Produk%2C+Kesadaran+Merek%2C+Nilai%2C+Atribut+Produk+dan%0D%0AKeputusan+Pembelian.%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+objective+of+the+study+was+to+analyze+the+effect+of+product+knowledge%2C+brand%0D%0Aawareness%2C+value+and+product+attributes+to+online+purchase+decision+of+Qweena%0D%0ASkincare+cosmetics.+The+number+of+samples+used+as+many+as+75+samples+who+are%0D%0Astudents+FISIP+University+Lampung+ever+used+%2F+buy+Qweena+Skincare+cosmetic%0D%0Aproducts.+Technique+of+collecting+data+using+questioner+by+using+multiple+linear%0D%0Aregression+assisted+by+program+of+SPSS+16.0.+Partial+research+results+there+is+one%0D%0Avariable+that+is+not+significant+and+three+variables+that+have+significant+influence%0D%0Athat+Brand+Awareness+(X2)+have+no+significant+effect+on+Purchase+Decision+(Y)%3B%0D%0AAnd+Product+Knowledge+(X1)%2C+Perception+Value+(X3)+and+Product+Attributes+(X4)%0D%0Ahave+a+significant+effect+on+Purchase+Decision+(Y)+of+Qweena+Skincare+cosmetic%0D%0Aonline.+Simultaneously%2C+there+is+a+positive+and+significant+influence+between%0D%0AProduct+Knowledge%2C+Brand+Awareness%2C+Product+Value+and+Attribute+to+Purchase%0D%0ADecision+(Y)+online+cosmetic+Qweena+Skincare.+Result+of+calculation+of+test+of+R2%0D%0Ashowed+the+influence+of+the+whole+variable+equal+to+0%2C286+which+mean+have%0D%0Ainfluence+equal+to+28%2C6%25%2C+The+rest+71%2C4%25+explained+by+other+reasons+not%0D%0Aexamined+in+this+research.%0D%0Akeywords%3A+Product+Knowledge%2C+Brand+Awareness%2C+Value%2C+Product+Attribute+and%0D%0ABuying+decision.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2017-08-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28034%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28034%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28034%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ESTHER+NOVIANTY+%2C+1316051026++(2017)+%E2%80%9CPengaruh+Pengetahuan+Produk%2C+Kesadaran+Merek%2C+Persepsi+Nilai+dan+Atribut+Produk+Terhadap+Keputusan+Pembelian+Online+Kosmetik+Qweena+Skincare+(Studi+Pada+Mahasiswi+Fisip+Universitas+Lampung+Pengguna+Instagram)%E2%80%9D.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28034%2F