?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+UMKM+KERIPIK+PISANG+SUSENO+DALAM+MENGHADAPI+MEA%0D%0A(MASYARAKAT+EKONOMI+ASEAN)+STUDI+JL.+IKAN+KAKAP+NO.78%2C+TELUK%0D%0ABETUNG%2C+BANDAR+LAMPUNG&rft.creator=CAHYA+KURNIA+ANTARI+%2C+1216011024&rft.subject=HM+Sociology&rft.description=Seiring+berjalannya+waktu+persaingan+ekonomi+di+Indonesia+sudah+semakin+ketat.+Apalagi%0D%0Aditambah+sekarang+sudah+diberlakukannya+Masyarakat+Ekonomi+Asean+(MEA)+pada+tahun%0D%0A2015.+Komunitas+ASEAN+2015+adalah+sebuah+komunitas+yang+beranggotakan+10+negaranegara%0D%0AASEAN+(Indonesia%2C+Singapura%2C+Malaysia%2C+Thailand%2C+Filipina%2C+Myanmar%2C+Laos%2C+Brunei%0D%0ADarussalam%2C+Kamboja+dan+Vietnam)+yang+bertujuan+untuk+mewujudkan+integrasi+antara%0D%0Anegara-negara+di+kawasan+ASEAN+yang+dikenal+dengan+Masyarakat+Ekonomi+ASEAN%0D%0A(MEA).+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+kendala-kendala+yang+dialami%0D%0AUMKM+Keripik+Pisang+Suseno+dan+menganalisis+strategi+UMKM+Keripik+Pisang+Suseno%0D%0Adalam+menghadapi+Masyarakat+Ekonomi+ASEAN+(MEA).+Metode+yang+dilakukan+adalah%0D%0Adengan+menggunakan+metode+penelitian+kualitatifdengan+teknik+pengumpulan+data+dengan%0D%0Awawancara+mendalam%2C+dokumentasi%2C+dan+observasi.%0D%0ABerdasarkan+pembahasan+sebelumnya+dapat+diambil+kesimpulan+bahwa+UMKM+Keripik%0D%0APisang+Suseno+perlu+meningkatkan+jaringan+pasar+dan+akses+informasi+bisnis+serta%0D%0Apenggunaan+teknologi+yang+lebih+canggih+agar+pemasaran+produk+keripik+Suseno+bisa%0D%0Amenembus+pasar+internasional+lebih+luas+lagi.+UMKM+Keripik+Pisang+Suseno+ini+sendiri+telah%0D%0Amemahami+tentang+diberlakukannya+Masyarakat+Ekonomi+ASEAN+(MEA)+dan+telah+siap%0D%0Amenghadapi+yang+namanya+persaingan+dipasar+bebas+ASEAN+bahkan+mereka+telah+mampu%0D%0Amenembus+pasar+bebas+ASEAN+walaupun+belum+keseluruh+negara+ASEAN+tetapi+dapat%0D%0Adisimpulkan+bahwa+produk+UMKM+Keripik+Pisang+Suseno+adalah+produk+yang+mampu%0D%0Abersaing+dengan+produk-produk+dari+luar+negeri+khususnya+negara+anggota+ASEAN.%0D%0AKata+kunci+%3A+UMKM%2C+MEA%2C+keripik+pisang+suseno%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AAs+time+goes+by+the+economic+competition+in+Indonesia+is+getting+tighter.+The+ASEAN%0D%0ACommunity+2015+is+a+community+of+10+ASEAN+countries+(Indonesia%2C+Singapore%2C+Malaysia%2C%0D%0AThailand%2C+Philippines%2C+Myanmar%2C+Laos%2C+Brunei+Darussalam%2C+Cambodia+and+Vietnam)+Which%0D%0Aaims+to+realize+the+integration+between+the+countries+in+the+ASEAN+region+known+as+the%0D%0AASEAN+Economic+Community+(MEA).+The+purpose+of+this+research+is+to+know+the+constraints%0D%0Aexperienced+by+SMEs+of+Banana+Chips+Suseno+and+analyze+the+strategy+of+SMEs+Banana%0D%0AChips+Suseno+in+face+of+ASEAN+Economic+Community+(MEA).+The+method+used+is+to+use%0D%0Aqualitative+research+methods+with+data+collection+techniques+with+in-depth+interviews%2C%0D%0Adocumentation%2C+and+observation.%0D%0ABased+on+the+previous+discussion+can+be+concluded+that+SMEs+Banana+Chips+Suseno+need+to%0D%0Aimprove+market+network+and+access+business+information+and+the+use+of+more+sophisticated%0D%0Atechnology+for+the+marketing+of+Suseno+chips+products+can+penetrate+the+international+market%0D%0Amore+broadly.+SMEs+Banana+Chips+Suseno+itself+has+understood+about+the+enactment+of+the%0D%0AASEAN+Economic+Community+(MEA)+and+has+been+prepared+to+face+the+competition+in+the%0D%0Afree+market+of+ASEAN+even+they+have+been+able+to+penetrate+the+ASEAN+free+market+though%0D%0Anot+throughout+ASEAN+countries+but+it+can+be+concluded+that+SME+products+Banana+Chips%0D%0ASuseno+is+a+product+Which+can+compete+with+products+from+abroad%2C+especially+ASEAN%0D%0Amember+countries.%0D%0AKeywords%3A+MSME%2C+MEA%2C+banana+suseno+chips&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-07-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28043%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28043%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28043%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++CAHYA+KURNIA+ANTARI+%2C+1216011024++(2017)+STRATEGI+UMKM+KERIPIK+PISANG+SUSENO+DALAM+MENGHADAPI+MEA+(MASYARAKAT+EKONOMI+ASEAN)+STUDI+JL.+IKAN+KAKAP+NO.78%2C+TELUK+BETUNG%2C+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28043%2F