?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+SUASANA+TOKO+(STORE+ATMOSPHERE)%0D%0ATERHADAP+MINAT+BELI+ULANG+KONSUMEN+PADA+KFC+COFFEE%0D%0AKEDATON+BANDAR+LAMPUNG&rft.creator=RIZKA+MELIYANI+%2C+1311011142&rft.subject=HD28+Management.+Industrial+Management&rft.description=Kentucky+Fried+Chicken+(KFC)+adalah+salah+satu+restoran+cepat+saji+di+Indonesia%0D%0Adan+memiliki+salah+satu+cabang+di+Lampung+yang+bernama+KFC+Coffee+Kedaton%0D%0ABandar+Lampung.+Penelitian+ini+bertujuan+untuk+menjelaskan+pengaruh+dimensi%0D%0Astore+atmosphere+terhadap+minat+beli+ulang+konsumen.+Metode+yang+digunakan%0D%0Adalam+penelitian+ini+adalah+metode+analisis+deskriptif+dan+verifikatif.+Jenis+data%0D%0Ayang+digunakan+adalah+data+kualitatif+dan+kuantitatif.+Sumber+data+pada+penelitian%0D%0Aini+adalah+data+primer+dan+data+sekunder.+Pengumpulan+data+dilakukan+melalui%0D%0Apenyebaran+kuesioner+kepada+100+responden+yang+dipilih+berdasarkan+teknik%0D%0Apengambilan+sampel+Non+Probability+Sampling+dengan+menggunakan+metode%0D%0APurposive+Sampling+dan+beberapa+kriteria+yang+telah+ditetapkan.+Analisis+data%0D%0Amenggunakan+analisis+regresi+linier+berganda+dengan+bantuan+SPSS+22.0.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+dimensi+kebersihan%2C+musik%2C+aroma%2C+suhu%2C%0D%0Apencahayaan%2C+warna+dan+tampilan+atau+tata+letak+berpengaruh+positif+secara%0D%0Asignifikan+terhadap+minat+beli+ulang+dengan+sumbangan+sebesar+69%2C8%25+dan%0D%0Asisanya+dipengaruhi+oleh+variabel+lain.+Hasil+analisis+uji+F+diketahui+bahwa%0D%0Adimensi+kebersihan+(X1)%2C+dimensi+musik+(X2)%2C+dimensi+aroma+(X3)%2C+dimensi+suhu%0D%0A(X4)%2C+dimensi+pencahayaan+(X5)%2C+dimensi+warna+(X6)%2C+dan+dimensi+tampilan+atau%0D%0Atata+letak+(X7)+berpengaruh+signifikan+terhadap+minat+beli+ulang+(Y)%2C+pada+hasil%0D%0Auji+t%2C+dimensi+kebersihan+(X1)%2C+dimensi+musik+(X2)%2C+dimensi+aroma+(X3)%2C+dimensi%0D%0Asuhu+(X4)%2C+dimensi+pencahayaan+(X5)%2C+dimensi+warna+(X6)%2C+dan+dimensi+tampilan%0D%0Aatau+tata+letak+(X7)+berpengaruh+signifikan+terhadap+minat+beli+ulang+(Y).%0D%0AKata+kunci+%3A+Store+atmosphere+dan+Minat+beli+ulang%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AKentucky+Fried+Chicken+(KFC)+is+one+of+the+fast+food+restaurants+in+Indonesia%0D%0Aand+has+one+branch+in+Lampung+named+KFC+Coffee+Kedaton+Bandar+Lampung.%0D%0AThis+research+aims+to+clarify+the+influence+of+store+atmosphere+to+repurchase%0D%0Aintention.+The+research+method+used+is+descriptive+and+verification.+The+type+of%0D%0Adata+used+is+qualitative+and+quantitative+data.+Primary+and+secondary+data+were%0D%0Aused+in+this+research.+The+data+was+collected+through+the+distribution+of%0D%0Aquestionnaires+to+100+selected+respondents+based+on+technique+of+non-probability%0D%0Asampling+by+using+purposive+sampling+method+and+some+criteria+that+have+been%0D%0Aset.+Data+analysis+using+multiple+linear+regression+analysis+with+the+help+of+SPSS%0D%0A22.0.%0D%0AThe+result+from+this+research+is+dimension+cleanliness%2C+music%2C+scent%2C+temperature%2C%0D%0Alighting%2C+color+and+display+or+layout+has+a+influence+positive+and+significant+on%0D%0Arepurchase+intention+as+much+as+69%2C8%25+and+rest+influence+by+other+variables.+The%0D%0AF+test+result+found+that+the+dimension+cleanliness+(X1)%2C+dimension+music+(X2)%2C%0D%0Adimension+scent+(X3)%2C+dimension+temperature+(X4)%2C+dimension+lighting+(X5)%2C%0D%0Adimension+color+(X6)+and+dimension+display+or+layout+(X7)+significantly+influence%0D%0Aon+repurchase+intention+(Y).+The+t+test%2C+the+dimension+cleanliness+(X1)%2C+dimension%0D%0Amusic+(X2)%2C+dimension+scent+(X3)%2C+dimension+temperature+(X4)%2C+dimension+lighting%0D%0A(X5)%2C+dimension+color+(X6)+and+dimension+display+or+layout+(X7)+significantly%0D%0Ainfluence+on+repurchase+intention+(Y).%0D%0AKeywords+%3A+Store+Atmosphere+and+Repurchase+Intention&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-08-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28129%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28129%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28129%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RIZKA+MELIYANI+%2C+1311011142++(2017)+PENGARUH+DIMENSI+SUASANA+TOKO+(STORE+ATMOSPHERE)+TERHADAP+MINAT+BELI+ULANG+KONSUMEN+PADA+KFC+COFFEE+KEDATON+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28129%2F