%A 1314131017 Ayu Novita Sari
%T POLA KONSUMSI DAGING DAN PERILAKU IBU RUMAH TANGGA DALAM PEMENUHAN KEBUTUHAN PROTEIN HEWANI DI KOTA BANDAR LAMPUNG  
%X  Penelitian  ini  bertujuan  untuk  menganalisis  :  pola  konsumsi  daging  oleh  rumah tangga,  faktor-faktor  yang  mempengaruhi  konsumsi  daging,  serta  sikap  dan perilaku  ibu  rumah  tangga  dalam  pemenuhan  kebutuhan  protein  hewani  di  Kota Bandar  Lampung.    Penelitian  dilakukan  di  Kota  Bandar  Lampung,  tepatnya  di Kelurahan  Panjang  Utara  yang  mewakili  rumah  tangga  kelas  bawah,  Kelurahan Beringin  Raya  yang  mewakili  rumah  tangga  kelas  menengah,  dan  Kelurahan Sukarame  yang  mewakili  rumah  tangga  kelas  atas.    Jumlah  sampel  dalam penelitian  ini  adalah  59  rumah  tangga.    Data  dikumpulkan  pada  bulan  Januari 2017.    Data  dianalisis  dengan  metode  kuantitatif  dan  kualitatif.    Hasil  penelitian menunjukkan  pola  konsumsi  daging  masyarakat  Bandar  Lampung  termasuk kategori  relatif  sering  dan  pembelian  lebih  sering  dilakukan  di  pasar  tradisional, pada  pedagang  keliling,  atau  di  warung  dekat  tempat  tinggal,  pembelian  daging dilakukan  dalam  bentuk  daging  segar  atau  dalam  bentuk  olahan  daging  (sate, daging  goreng,  dan  bakar),  serta  jumlah  konsumsi  daging  sapi  sudah  melebihi standar  ideal;  faktor-faktor  yang  nyata  mempengaruhi  konsumsi  daging  adalah harga  daging,  harga  tahu,  pendapatan,  dan  jumlah  anggota  keluarga  yang  gemar mengonsumsi  daging;  serta  urutan  tingkat  kepentingan  atribut  protein  hewani yang  mempengaruhi  sikap  dan  perilaku  ibu  rumah  tangga  dalam  menentukan keputusan pembelian adalah kesegaran, kemudahan memperoleh, dan harga.   Kata Kunci : daging, pendapatan, pola konsumsi, protein hewani, rumah tangga        


ABSTRACT

This study aimed to analyze the consumption patterns of meat by households, 
factors which affect the consumption of meat, and the attitudes and behaviors of
housewives on the animal protein needs in the city of Bandar Lampung.  The
study was conducted in Bandar Lampung, precisely in the Village Panjang Utara
which represents low-income households, Village Beringin Raya represents the
middle-class households, and Village Sukarame representing the upper class
households.  The number of samples in this study were 59 respondents.  Data are
collected in January 2017.  Data were analyzed using quantitative and qualitative
methods.  The results showed that the consumption patterns of meat by
households in Bandar Lampung were categorized as relatively often and purchase
more often done in the traditional market, the merchant, or in a shop near the
residence, the purchase of the meat was done in the form of fresh meat or as
processed meat (satay, fried meat and fuel), as well as the amount of consumption
of meat had exceeded the ideal standard. The factors that significantly affected
the consumption of meat were the price of meat, the price of tofu, price of shrimp
and number of family members who prefer eating meat; and the order of
importance of the attributes of animal protein affecting the attitude and behavior
of the housewife in determining the purchasing decision are the attribute of
freshness, ease of obtaining, and the price. 

 
Key words : animal protein, consumption pattern, households, income, meat






%C UNIVERSITAS LAMPUNG
%D 2017
%I FAKULTAS PERTANIAN
%L eprints28308