?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+E-COMMERCE%2C+KUALITAS+PRODUK%2C+DAN+BRAND+IMAGE%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+PADA+INDUSTRI+EKONOMI%0D%0AKREATIF%0D%0A(+Studi+Pada+UMKM+Askha+Jaya+)&rft.creator=Fajar+Agustyan%2C+1311011057&rft.subject=HD28+Management.+Industrial+Management&rft.description=Usaha+mikro+kecil+dan+menengah+atau+UMKM+merupakan+salah+satu+penggerak%0D%0Aekonomi+Indonesia+dalam+menghadapi+persaingan+pasar+bebas+masyarakat%0D%0Aekonomi+ASEAN+(MEA).+Keripik+Askha+Jaya+adalah+salah+satu+UMKM+di%0D%0AProvinsi+Lampung+yang+menjual+produk+makanan+ringan+oleh-oleh+khas%0D%0ALampung.+Keripik+Askha+Jaya+telah+menerapkan+e-commerce+dalam+memasarkan%0D%0Aproduknya+agar+dapat+bersaing+secara+kompetitif.+Kualitas+produk+merupakan%0D%0Acerminan+kesuksesan+produk+yang+dimilikinya+agar+dapat+menarik+perhatian%0D%0Akonsumen+dan+Brand+image+merupakan+salah+satu+faktor+pendukung+sehingga%0D%0Adapat+menimbulkan+citra+yang+baik+melalui+citra+produk%2C+citra+perusahaan%2C+dan%0D%0Acitra+konsumen.+Permasalahan+dalam+penelitian+ini+adalah+apakah+ada+pengaruh%0D%0Asecara+signifikan+e-commerce%2C+kualitas+produk%2C+dan+brand+image+terhadap%0D%0Akeputusan+pembelian+pada+UMKM+Keripik+Askha+Jaya.+Sampel+pada+penelitian%0D%0Aini+adalah+100+responden+konsumen+yang+pernah+membeli+produk+Keripik+Askha%0D%0AJaya+melalui+media+e-commerce.+Metode+yang+digunakan+adalah+metode+non%0D%0Aprobability+sampling+dengan+teknik+purposive+sampling.+Desain+penelitian%0D%0Adeskriptif+verifikatif+dengan+menggunakan+analisis+regresi+linear+berganda.+Untuk%0D%0Amenguji+hipotesis+setiap+variabel+bebas+digunakan+uji+t+dan+uji+f.+Hasil+penelitian%0D%0Aini+adalah+variabel+e-commerce+dan+brand+image+berpengaruh+secara+signifikan%0D%0Aterhadap+keputusan+pembelian.+Sedangkan+variabel+kualitas+produk+tidak%0D%0Aberpengaruh+secara+signifikan.%0D%0AKata+kunci+%3A+E-Commerce%2C+Kualitas+produk%2C+Brand+Image%2C+Keputusan%0D%0APembelian.%0D%0A%0D%0Aabstract%0D%0A%0D%0ASmall+and+medium+enterprises+or+MSMEs+are+one+of+the+drivers+of+the+Indonesian%0D%0Aeconomy+in+facing+the+free+market+competition+of+the+ASEAN+economic%0D%0Acommunity+(MEA).+Askha+Jaya+Chips+is+one+of+the+SMEs+in+Lampung+Province%0D%0Athat+sells+light+snacks+by+typical+Lampung.+Askha+chips+Jaya+has+implemented+ecommerce%0D%0Ain+marketing+their+products+in+order+to+compete+on+a+competitive+basis.%0D%0AThe+quality+of+products+is+a+reflection+of+the+success+of+its+products+in+order+to%0D%0Aattract+the+attention+of+consumers+and+brand+image+is+one+of+the+contributing%0D%0Afactors+that+can+lead+to+a+good+image+through+product+image%2C+corporate+image%2C+and%0D%0Athe+image+of+the+consumer.+The+problem+in+this+study+is+whether+there+is+a%0D%0Asignificant+influence+of+e-commerce%2C+product+quality+and+brand+image+on+purchase%0D%0Adecisions+on+SMEs+chips+Askha+Jaya.+The+samples+in+this+study+were+100%0D%0Arespondents+consumers+who+ever+bought+a+product+chips+Askha+Jaya+through+the%0D%0Amedium+of+e-commerce.+The+method+used+is+a+method+of+non-probability%0D%0Asampling+with+purposive+sampling+technique.+Descriptive+research+design+is%0D%0Averifikatif+by+using+multiple+linear+regression+analysis.+To+test+the+hypothesis+of%0D%0Aevery+independent+variable+used+t+test+and+test+f.+The+results+of+this+study+are%0D%0Avariable+e-commerce+and+brand+image+significantly+influence+purchasing%0D%0Adecisions.+While+the+product+quality+variable+does+not+significantly+influence.%0D%0AKeywords%3A+E-Commerce%2C+product+quality%2C+brand+image%2C+purchase+decision.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+&rft.date=2017-09-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28318%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28318%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28318%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Fajar+Agustyan%2C+1311011057++(2017)+PENGARUH+E-COMMERCE%2C+KUALITAS+PRODUK%2C+DAN+BRAND+IMAGE+TERHADAP+KEPUTUSAN+PEMBELIAN+PADA+INDUSTRI+EKONOMI+KREATIF+(+Studi+Pada+UMKM+Askha+Jaya+).++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28318%2F