?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOTION+MIX+TERHADAP+MINAT+BELI+KONSUMEN%0D%0APADA+RESTORAN+LESEHAN+HIJAU+DI+PRINGSEWU&rft.creator=IMAM+YUFFI+HASAN+3%2C+1311011083&rft.subject=HD28+Management.+Industrial+Management&rft.description=Persaingan+bisnis+di+era+globalisasi+saat+ini+berkembang+dengan+cepat.+Sejalan%0D%0Adengan+hal+tersebut+maka+dunia+industri+ikut+berkembang+semakin+luas%2C+kompleks%2C%0D%0Adan+bervariasi.+Restoran+Lesehan+Hijau+adalah+sebuah+restoran+keluarga+di%0D%0AKabupaten+Pringsewu+yang+berdiri+pada+tanggal+25+Mei+2010.+Restoran+ini%0D%0Amengalami+masalah+fluktuasi+dalam+hal+penjualan+dan+konsumen+yang+datang.%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+mengetahui+pengaruh+promotion+mix%0D%0Aterhadap+minat+beli+konsumen+pada+restoran+lesehan+hijau+di+pringsewu.+Metode%0D%0Apengambilan+sampel+menggunakan+metode+non-probability+sampling+dengan%0D%0Ateknik+purposive+sampling.+Jumlah+sampel+dalam+penelitian+ini+berjumlah+100%0D%0Aresponden+yang+mengetahui+restoran+Lesehan+Hijau.+Metode+analisis+statistik%0D%0Ayang+terdiri+dari%2C+analisis+regresi+linier+berganda%2C+pengujian+signifikan+simultan%0D%0A(uji+F)%2C+pengujian+signifikan+parsial+(uji+t)%2C+dan+analisis+determinasi+(R2).+Hasil%0D%0Apenelitian+ini+menunjukkan+bahwa+variabel+Periklanan+(Advertising)+(X1)%2C%0D%0APromosi+Penjualan+(Sales+Promotion)+(X2)%2C+Hubungan+Masyarakat+dan+Publisitas%0D%0A(Public+Relations)+(X3)%2C+Penjualan+Secara+Pribadi+(Personal+Selling)+(X4)%2C+dan%0D%0APemasaran+Langsung+(Direct+Marketing)+(X5)+berpengaruh+positif+secara%0D%0Asignifikan+dengan+sumbangan+sebesar+44%2C6%25+terhadap+minat+beli+konsumen.+Hasil%0D%0Aanalisis+kuantitatif+membuktikan+bahwa+variabel+dengan+nilai+beta+terbesar+adalah%0D%0APromosi+Penjualan+(Sales+Promotion)+dan+Hubungan+Masyarakat+dan+Publisitas%0D%0A(Public+Relations)+yang+memiliki+nilai+beta+yang+sama+yaitu+sebesar+0%2C244%0D%0Asedangkan+variabel+Pemasaran+Langsung+(Direct+Marketing)+memberikan%0D%0Apengaruh+terkecil+dengan+nilai+%CE%B2+sebesar+0%2C166.%0D%0AKata+kunci+%3A+Bauran+Pemasaran%2C+Minat+Beli%0D%0A%0D%0Aabsatrct%0D%0A%0D%0ACompetition+in+the+era+of+globalization+currently+developing+quickly.+Line+with+it%0D%0Aindustry+participate+developing+wider%2C+complex%2C+and+varies.+Lesehan+hijau%0D%0Arestaurant+is+a+family+restaurant+in+pringsewu+district+which+was+established+on%0D%0A25+may+2010.+This+restaurant+is+experiencing+fluctuations+in+terms+of+sales+and%0D%0Aconsumers+coming.+The+purpose+of+this+research+was+to+determine+the+influence+of%0D%0Apromotion+mix+on+consumer+buying+interest+in+restaurant+lesehan+hijau+in%0D%0Apringsewu.+Sampling+methods+using+non-probability+sampling+with+purposive%0D%0Asampling+technique.+The+number+of+samples+in+this+research+were+100%0D%0Arespondents+who+know+lesehan+hijau+restaurant.+The+methods+of+statistical%0D%0Aanalysis+that+consists+of+multiple+linier+regression+analysis%2C+significant%0D%0Asimultaneous+test+(F+test)%2C+significant+partial+test+(t+test)%2C+and+analysis+of%0D%0Adetermination+(R2).+The+result+of+this+research+show+that+the+variable+Advertising%0D%0A(X1)%2C+Sales+Promotion+(X2)%2C+Public+Relations+(X3)%2C+Personal+Selling+(X4)%2C+and%0D%0ADirect+Marketing+(X5)+significantly+positive+effect+with+a+contribution+of+44%2C6%25+on%0D%0Abuying+interest.+Quantitative+analytical+results+prove+that+the+variable+Sales%0D%0APromotion+and+Public+Relations+provide+the+most+impact+to+the+%CE%B2+value+of+0%2C244%0D%0Awhile+the+variable+Direct+Marketing+provides+the+smallest+effect+with+a+%CE%B2+value+of%0D%0A0%2C166.%0D%0AKeywords+%3A+Promotion+Mix%2C+Buying+Interest&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-09-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28422%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28422%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28422%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IMAM+YUFFI+HASAN+3%2C+1311011083++(2017)+PENGARUH+PROMOTION+MIX+TERHADAP+MINAT+BELI+KONSUMEN+PADA+RESTORAN+LESEHAN+HIJAU+DI+PRINGSEWU.++FAKULTAS+EKONOMI+DAN+BISNIS%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28422%2F