?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRUKTUR+DAN+PERILAKU+PASAR+INDUSTRI+KULINER+KATEGORI+WARUNG+MAKAN+DI+KELURAHAN+KAMPUNG+BARU+UNILA+KOTA+BANDAR+LAMPUNG&rft.creator=Septi+Oktarini%2C+1311021083&rft.subject=HB+Economic+Theory&rft.description=Tujuan+dalam+penelitian+ini+adalah+untuk+mengetahui+struktur+pasar+dan+perilaku+pasar+industri+kuliner+kategori+warung+makan+di+Kelurahan+Kampung+Baru+UNILA+Kota+Bandar+Lampung.+Metode+yang+digunakan+dalam+penelitian+ini+adalah+metode+analisis+deskriptif+kuantititatif+yaitu+dengan+menggunakan+perhitungan+pangsa+pasar+dan+konsentrasi+pasar+dan+metode+analisis+deskriptif+kualitatif+dengan+memberikan+gambaran+dari+hasil+penelitian.+Hasil+penelitian+berdasarkan+perhitungan+pangsa+pasar+diperoleh+indeks+konsentrasi+pasar+menunjukkan+bahwa+struktur+pasar+pada+industri+kuliner+kategori+warung+makan+di+Kelurahan+Kampung+Baru+UNILA+Kota+Bandar+Lampung+adalah+pasar+persaingan+monopolistik.+Adapun+perilaku+pasar+industri+kuliner+kategori+warung+makan+di+Kelurahan+Kampung+Baru+UNILA+Kota+Bandar+Lampung+terkait+strategi+produk+dan+strategi+promosi.%0D%0A%0D%0AKata+Kunci%3A+Indeks+Konsentrasi+Pasar%2C+Industri+Kuliner+Kategori+Warung+Makan%2C+Pangsa++Pasar%2C+Perilaku+Pasar%2C+Struktur+Pasar%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+the+market+structure+and+market+behavior+of+culinary+industry+of+food+stalls+category+in+Kampung+Baru+UNILA+Bandar+Lampung+City.+The+method+used+in+this+research+was+descriptive+quantitative+analysis+method+whic+his+by+using+the+calculation+of+market+share+and+market+concentration+and+descriptive+qualitative+analysis+method+by+providing+an+overview+of+the+research+results.+Result+of+research+based+on+market+share+calculation+obtained+index+of+market+concentration+indicating+that+market+structure+at+culinary+industry+of+food+stalls+category+in+Kampung+Baru+UNILA+Bandar+Lampung+City+is+monopolistic+competition+market.+The+market+behavior+of+the+culinary+industry+of+food+stalls+category+in+Kampung+Baru+UNILA+Bandar+Lampung+City+related+to+product+strategy+and+promotion+strategy.%0D%0A%0D%0AKeywords%3A+Culinary+Industry+Of+Food+Stalls+Category%2C+Market++Behavior%2C+Market++%0D%0AConcentration+Index%2C+Market+Structure%2C+Share+Market.%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-08-28&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28460%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28460%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28460%2F2%2FSKRIPSI%2520FULL.pdf&rft.identifier=++Septi+Oktarini%2C+1311021083++(2017)+STRUKTUR+DAN+PERILAKU+PASAR+INDUSTRI+KULINER+KATEGORI+WARUNG+MAKAN+DI+KELURAHAN+KAMPUNG+BARU+UNILA+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28460%2F