?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+KOMUNITAS+MEREK+TERHADAP+WORD+OF%0D%0AMOUTH+PADA+ROKOK+ELEKTRIK+(VAPOR)+MEREK+TESLA+INVADER%0D%0ADI+BANDAR+LAMPUNG%0D%0A(Studi+Pada+Komunitas+Vape+Squad+Lampung)&rft.creator=+TIA+FATMA+SARI+%2C+1311011158&rft.subject=HD61+Risk+Management&rft.description=Kekuatan+komunitas+merek+untuk+mempengaruhi+masyarakat+tidak+diragukan%0D%0Alagi.+Anggota+komunitas+merek+memberikan+rekomendasi+kepada+calon%0D%0Apelanggan%2C+sehingga+konsumen+dalam+komunitas+dapat+menjadi+juru+bicara+atau%0D%0Aiklan+berjalan+yang+efektif+bagi+perusahaan.+Termasuk+pada+komunitas+Vape%0D%0ASquad+Lampung+khususnya+pengguna+vapor+merek+Tesla+Invader.+Tujuan+dari%0D%0Apenelitian+ini+adalah+untuk+menganalisis+pengaruh+dimensi+komunitas+merek%0D%0Aterhadap+word+of+mouth.+Jenis+penelitian+yang+digunakan+adalah+deskriptif+dan%0D%0Averifikatif.+Sumber+data+pada+penelitian+ini+adalah+data+primer+dan+data+sekunder.%0D%0APengumpulan+data+dilakukan+melalui+penyebaran+kuesioner+kepada+121+responden%0D%0Ayang+dipilih+berdasarkan+teknik+pengambilan+sampel+probability+sampling+dengan%0D%0Amenggunakan+metode+simple+random+sampling.%0D%0AHasil+penelitian+menunjukkan+bahwa+dimensi+komunitas+merek+yang+terdiri+dari%0D%0Ahubungan+konsumen+%E2%80%93perusahaan%2C+hubungan+konsumen+%E2%80%93+produk%2C+hubungan%0D%0Akonsumen+%E2%80%93+merek+dan+hubungan+konsumen+%E2%80%93+konsumen+berpengaruh+positif+dan%0D%0Asignifikan+terhadap+variabel+word+of+mouth.+Hasil+uji+regresi+menunjukkan%0D%0Adimensi+yang+memberikan+pengaruh+terbesar+adalah+hubungan+konsumen%E2%80%93%0D%0Akonsumen+(X4)%2C+dan+dimensi+yang+memberikan+pengaruh+terkecil+adalah%0D%0Ahubungan+konsumen+%E2%80%93+perusahaan+(X1).%0D%0AKata+Kunci%3A+Komunitas+Merek+dan+Word+of+Mouth%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+power+of+brand+community+to+influence+society+was+unquestionable.+Members%0D%0Aof+the+brand+community+made+recommendation+to+prospective+customers%2C+so%0D%0Aconsumers+in+the+community+could+be+an+effective+salesman+or+advertisement+for%0D%0Athe+company.+Included+for+user+community+of+electric+cigarette+(vapor)+brand%0D%0ATesla+Invader.+This+research+aims+to+clarify+the+influence+of+dimension+brand%0D%0Acommunity+to+word+of+mouth.+The+research+design+used+descriptive+and%0D%0Averification.+Primary+and+secondary+data+were+used+in+this+research.+The+data%0D%0Awas+collected+through+the+distribution+of+questionnaires+to+121+respondent.%0D%0AThe+results+showed+that+the+dimensions+of+the+brand+community+consisting+of%0D%0Acustomer-company+relationship%2C+customer-product+relationship%2C+customer-brand%0D%0Arelationship%2C+and+customer-customer+relationship+had+a+influence+positive+and%0D%0Asignificant+on+word+of+mouth+variables.+The+result+of+regression+test+showed+that%0D%0Athe+dimension+gives+the+biggest+influence+is+the+consumer-consumer+relationship%0D%0A(X4)%2C+and+the+dimension+that+gives+the+smallest+influence+is+the+consumercompany%0D%0Arelationship+(X1).%0D%0AKeywords+%3A+Brand+Community+and+Word+of+Mouth&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2017-09-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28470%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28470%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28470%2F9%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++TIA+FATMA+SARI+%2C+1311011158++(2017)+PENGARUH+DIMENSI+KOMUNITAS+MEREK+TERHADAP+WORD+OF+MOUTH+PADA+ROKOK+ELEKTRIK+(VAPOR)+MEREK+TESLA+INVADER+DI+BANDAR+LAMPUNG+(Studi+Pada+Komunitas+Vape+Squad+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28470%2F