?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENERAPAN+STRATEGI+PEMASARAN+DAN+AKSESIBILITAS+RUMAH+TANGGA+TERHADAP+BIHUN+TAPIOKA+DI+KOTA+METRO&rft.creator=FADHILAH+ISMI+BAZAI%2C+1314131038&rft.subject=Pertanian+(+Umum+)&rft.description=strategi+pemasaran+bihun+tapioka%2C+menganalisis+strategi+pemasaran+yang+telah+dilakukan%2C+dan+mengetahui+aksesibilitas+konsumen+dalam+memperoleh+bihun+tapioka.++Metode+penelitian+yang+digunakan+adalah+studi+kasus+di+Agroindustri+Sinar+Harapan+(SH)+dan+Bintang+Obor+(BO).++Responden+penelitian+adalah+pemilik+agroindustri%2C+distributor%2C+dan+konsumen+bihun+tapioka+yang+dipilih+secara+snowball.++Metode+analisis+data+yang+digunakan+adalah+analisis+statistik+deskriptif+(tingkat+pemahaman+melalui+pendekatan+serba+manajemen+dan+aksesibilitas+konsumen)+dan+deskriptif+kualitatif+(pelaksanaan+strategi+pemasaran).++Hasil+penelitian+menunjukkan+bahwa+produsen+bihun+tapioka+di+Kota+Metro+cukup+paham+tentang+strategi+pemasaran%2C+namun+penerapannya+tidak+sesuai+dengan+pemahaman+yang+dimilikinya.++Pelaksanaan+strategi+pemasaran+oleh+produsen+bihun+tapioka+di+Kota+Metro+adalah+lebih+kepada+strategi+product+dan+tidak+melakukan+strategi+promotion.++Aksesibilitas+konsumen+dalam+memperoleh+bihun+tapioka+termasuk+dalam+kategori+mudah.%0D%0A%0D%0AKata+kunci%3A+aksesibilitas%2C+bihun+tapioka%2C+strategi+pemasaran%0D%0A%0D%0A%0D%0AABSTRACT%0D%0AThis+research+aimed+to+study+the+owner's+understanding+of+marketing+strategy+of+tapioca+vermicelli%2C+to+analyze+the+implementation+of+marketing+strategy+that+has+been+done%2C+and+to+analyze+the+accessibility+of+consumers+to+obtain+tapioca+vermicelli.++This+research+used+a+case+study+method+at+Sinar+Harapan+Agroindustry+(SH)+and+Bintang+Obor+(BO).++Respondents+were+the+owner+of+agroindustry%2C+distributors%2C+and+consumers+of+tapioca+vermicelli.++Data+were+analyze+used+a+descriptive+statistical+analysis+(level+of+understanding+through+an+all-round+management+approach+and+accessibility+of+consumers)+and+qualitative+descriptive+(the+realization+of+marketing+strategy+that+has+been+done).++The+results+showed+that+tapioca+vermicelli%E2%80%99s+producers+at+Metro+City+were+quite+understood+with+the+marketing+strategy%2C+but+the+implementation+was+not+in+accordance+with+the+understanding+it+had.++The+implementation+of+marketing+strategies+by+producers+were+product+and+not+promotion.++Accessibility+of+consumers+to+obtained+tapioca+vermicelli+was+easy.%0D%0A%0D%0AKey+words%3A+accessibility%2C+marketing+strategy%2C+tapioca+vermicelli%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS++PERTANIAN&rft.date=2017-08-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28507%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28507%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28507%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FADHILAH+ISMI+BAZAI%2C+1314131038++(2017)+PENERAPAN+STRATEGI+PEMASARAN+DAN+AKSESIBILITAS+RUMAH+TANGGA+TERHADAP+BIHUN+TAPIOKA+DI+KOTA+METRO.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28507%2F