?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+PEMASARAN+%0D%0ABERBAGAI+PRODUK+BERBASIS+IKAN+BANDENG+%0D%0ADI+PROVINSI+LAMPUNG%0D%0A&rft.creator=RIZKY+OKTA+DELI%2C+1314131095&rft.subject=Budidaya+.+Perikanan+.+Angling&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+efisiensi+dan+strategi+pemasaran+pada+usaha+pengolahan+ikan+bandeng+di+Provinsi+Lampung.++Penelitian+dilakukan+di+tiga+usaha+pengolahan+ikan+bandeng+pada+bulan+Februari+2017.++Lembaga+pemasaran+yang+terlibat+langsung+dalam+pemasaran+produk+olahan+berbasis+ikan+bandeng+diambil+menggunakan+teknik+snowball.++Data+dalam+penelitian+ini+adalah+analisis+secara+deskriptif+kualitatif+dan+kuantitatif.++Hasil+penelitian+menunjukkan+bahwa+sistem+pemasaran+pada+usaha+pengolahan+ikan+bandeng+di+Provinsi+Lampung+berbeda.++Secara+umum+usaha+pengolahan+ikan+bandeng+di+Provinsi+Lampung+mempunyai++dua+saluran+pemasaran+dan+sistem+pemasaran+belum+efisien.++Strategi+pemasaran+yang+diterapkan+pada+usaha+pengolahan+ikan+bandeng+skala+besar+dan+skala+menengah+adalah+strategi+pertumbuhan+secara+agresif%2C+sedangkan+pada+usaha+skala+kecil+adalah+strategi+diversifikasi.%0D%0A%0D%0A%0D%0AKata+kunci%3A+Analisis+SWOT%2C+ikan+bandeng%2C+strategi+pemasaran%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+aimed+to+know+the+marketing+efficiency+and+the+marketing+strategy+on+milkfish+processing+business+in+Lampung+Province.+The+research+conducted+in+three+milkfish+processing+businesses+on+Februari+2017.+The+marketing+agencies+which+involved+in+product+marketing+chosen+by+using+snowball+method.+The+data+was+analyzed+by+a+qualitative+and+quantitative+descriptive+analysis.+The+result+of+the+research+proved+that+the+marketing+system+on+milkfish+processing+business+in+Lampung+Province+were+different.++Generally%2C+milkfish+processing+business+in+Lampung+Province+had+two+channels+and+the+marketing+system+was+still+not+efficient.+The+marketing+strategy+which+implemented+to+large+scale+and+medium+scale+milkfish+processing+business+was+aggressive+growth+strategy%2C+while+for+small+scale+business+was+diversification+strategy.%0D%0A%0D%0AKey+words%3A+Marketing+strategy%2C+milkfish%2C+SWOT+analysis%0D%0A%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2017-09-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28536%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28536%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28536%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RIZKY+OKTA+DELI%2C+1314131095++(2017)+ANALISIS+STRATEGI+PEMASARAN+BERBAGAI+PRODUK+BERBASIS+IKAN+BANDENG+DI+PROVINSI+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28536%2F