?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN+MEREK+TERHADAP+KEPUTUSAN%0D%0AMEMBELI+PRODUK+PEPSODENT+DI+KOTA+BANDAR+LAMPUNG&rft.creator=M+Edward+Andriyanto%2C+1111011072&rft.subject=HD61+Risk+Management&rft.description=ABSTRAK%0D%0APENGARUH+KEPERCAYAAN+MEREK+TERHADAP+KEPUTUSAN%0D%0AMEMBELI+PRODUK+PEPSODENT+DI+KOTA+BANDAR+LAMPUNG%0D%0AOleh%0D%0AM.+EDWARD+ANDRIYANTO%0D%0AApabila+suatu+produk+telah+memiliki+nilai+di+mata+konsumen%2C+maka+salah+satu%0D%0Ayang+paling+diingat+oleh+konsumen+adalah+merek+dari+suatu+produk+tersebut.%0D%0AKepercayaan+merek+mempunyai+hubungan+yang+cukup+kuat+dengan+keputusan%0D%0Amembeli.+Permasalahan+penelitian+ini+adalah+apakah+kepercayaan+merek%0D%0Aberpengaruh+terhadap+keputusan+konsumen+membeli+produk+Pepsodent+di+Kota%0D%0ABandar+Lampung.+Tujuan+penelitian+untuk+mengetahui+pengaruh+kepercayaan%0D%0Amerek+terhadap+keputusan+konsumen+membeli+produk+Pepsodent+di+Kota+Bandar%0D%0ALampung.%0D%0AData+yang+digunakan+dalam+penelitian+ini+adalah+data+primer+yang+diperoleh+dari%0D%0A100+responden+yang+berada+di+Kota+Bandar+lampung+dengan+menggunakan%0D%0Akuesioner+yang+telah+diuji+validitas+dan+reabilitasnya.+Teknik+pengambilan+sampel%0D%0Ayang+digunakan+adalah+non+random+sampling.+Alat+analisis+yang+digunakan+pada%0D%0Apenelitian+ini+adalah+analisis+regresi+linier+berganda.+Berdasarkan+hasil+penelitian%0D%0Adidapatkan+hasil+bahwa+karakteristik+merek+(%CE%B21+%3D+0%2C610)%2C+karakteristik+perusahaan%0D%0A(%CE%B22+%3D+0%2C911+)+dan+karakteristik+konsumen-merek+(%CE%B2+%3D+0%2C463+)+berpengaruh+positif%0D%0Aterhadap+keputusan+membeli.%0D%0AKata+kunci%3A+Merek%2C+kepercayaan+merek%2C+keputusan+membeli.%0D%0A%0D%0AABSTRACT%0D%0ATHE+EFFECT+OF+BRAND+TRUST+ON+DECISION+OF+BUYING%0D%0APEPSODENT+PRODUCT+IN+CITY+OF+BANDAR+LAMPUNG%0D%0ABy%0D%0AM.+EDWARD+ANDRIYANTO%0D%0AIf+a+product+has+a+value+in+the+eyes+of+consumers%2C+then+one+of+the+most%0D%0Aremembered+by+consumers+is+the+brand+of+a+product.%0D%0ABrand+trust+has+a+strong+enough+relationship+with+the+buying+decision.+The%0D%0Aproblem+of+this+research+is+whether+brand+trust+influence+to+consumer+decision+to%0D%0Abuy+Pepsodent+product+in+Bandar+Lampung+City.+The+purpose+of+research+to%0D%0Adetermine+the+effect+of+brand+trust+on+consumer+decisions+to+buy+Pepsodent%0D%0Aproducts+in+Bandar+Lampung+City.%0D%0AThe+data+used+in+this+study+is+the+primary+data+obtained+from+100+respondents+who%0D%0Aare+in+Bandarlampung+City+by+using+questionnaires+that+have+been+tested+for%0D%0Avalidity+and+reliability.+The+sampling+technique+used+is+non+random+sampling.+The%0D%0Aanalysis+tool+used+in+this+research+is+multiple+linear+regression+analysis.+Based+on%0D%0Athe+result+of+research+showed+that+brand+characteristic+(%CE%B21+%3D+0%2C610)%2C+company%0D%0Acharacteristic+(%CE%B22+%3D+0%2C911)+and+consumer-brand+characteristic+(%CE%B2+%3D+0%2C463)+have%0D%0Apositive+effect+to+buying+decision.%0D%0AKeywords%3A+Brand%2C+brand+trust%2C+the+decision+to+buy.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-09-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28602%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28602%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28602%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M+Edward+Andriyanto%2C+1111011072++(2017)+PENGARUH+KEPERCAYAAN+MEREK+TERHADAP+KEPUTUSAN+MEMBELI+PRODUK+PEPSODENT+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28602%2F