%A 1214131106  ULPAH CHOIRUN NISA
%T ANALISIS PENDAPATAN DAN PEMASARAN 
CABAI MERAH DI KECAMATAN KALIANDA
KABUPATEN LAMPUNG SELATAN

%X Fluktuasi produksi dan harga menjadi masalah yang dihadapi petani dalam usahatani cabai merah sehingga berdampak pada tingkat pendapatan usahatani yang diperoleh oleh petani cabai merah.  Penelitian ini bertujuan untuk menganalisis pendapatan dan efisiensi pemasaran cabai merah.  Lokasi penelitian ditentukan secara sengaja di Kecamatan Kalianda.  Responden penelitian ini terdiri dari 30 orang petani cabai merah yang ditentukan menggunakan metode sensus.  Data penelitian ini diambil pada bulan Oktober-November 2016.  Analisis data yang digunakan adalah deskriptif kualitatif dan kuantitatif.  Pendapatan petani cabai merah dianalisis menggunakan perhitungan R/C ratio.  Efisiensi pemasaran dianalisis menggunakan struktur pasar, perilaku pasar, dan keragaan pasar.  Hasil penelitian menunjukkan bahwa usahatani cabai merah di Kecamatan Kalianda menguntungkan dengan pendapatan sebesar Rp91.519.527,08 per hektar. Pemasaran cabai merah di Kecamatan Kalianda Kabupaten Lampung Selatan belum efisien.

Kata Kunci : Cabai Merah, Pemasaran, Pendapatan.


ABSTRACT


Most problems faced by farmers in red chili farming were production and price fluctuations that determines farmer`s income.  This research aimed to assess the income and the marketing efficiency of red chili.  The research locations were determined by purposive on Kalianda Sub district.  Respondents of this research were 30 red chili farmers that used by census method.  The data of this research was collected in October ? November 2016.  The data analysis that were used in this research were descriptive and quantitative analysis.  The income of red chili farmers was analyzed by R/C ratio. The marketing efficiency of red chili was analyzed by market structure, market conduct, and market performance. The results showed that red chili farming on Kalianda Sub district was profitable with the income of red chili farming was Rp91,519,527.08/ha. Red chili marketing on Kalianda Sub District South Lmpung Regency was inefficient.

Key words : Income, marketing, red chili.

%C  UNIVERSITAS LAMPUNG
%D 2017
%I FAKULTAS PERTANIAN
%L eprints28657