?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+TELEVISI+TERHADAP+MINAT+BELI+PADA%0D%0APRODUK+SUSU+ANLENE+PT+FONTERRA+BRAND%0D%0A(Studi+di+Bandar+Lampung)&rft.creator=M+Refky+Herdanu%2C+1011011092&rft.subject=HD61+Risk+Management&rft.description=ABSTRAK%0D%0APENGARUH+IKLAN+TELEVISI+TERHADAP+MINAT+BELI+PADA%0D%0APRODUK+SUSU+ANLENE+PT+FONTERRA+BRAND%0D%0A(Studi+di+Bandar+Lampung)%0D%0AOleh%0D%0AM+Refky+Herdanu%0D%0APersaingan+yang+semakin+ketat+terjadi+pada+industri+susu+berkalsium+tinggi%2C+yang%0D%0Amenjadikan+masing-masing+perusahaan+yang+ada+di+Indonesia+dan+di+Bandar%0D%0ALampung+secara+khususnya+bersaing+untuk+membangun+dan+mempertahankan%0D%0Akesetiaan+pelanggan.%0D%0APermasalahan+dalam+penelitian+ini+adalah+apakah+iklan+televisi+berpengaruh%0D%0Aterhadap+minat+beli+produk+susu+anlene+di+Bandar+Lampung.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+pengaruh+iklan+televisi+terhadap+minat+beli+pada%0D%0Aproduk+susu+anlene+di+Bandar+Lampung.+Sedangkan+hipotesis+yang+dikemukakan%0D%0Apada+penelitian+ini+adalah+iklan+televisi+mempengaruhi+minat+beli+konsumen+pada%0D%0Aproduk+susu+anlene+di+Bandar+Lampung.+Sampel+yang+digunakan+adalah%0D%0Akonsumen+susu+anlene+di+Bandar+Lampung+dengan+teknik+pengambilan+sampel%0D%0Apurposive+sampling+berdasarkan+kriteria+sampel+yang+telah+disesuaikan+dengan%0D%0Apenelitian+ini.%0D%0AHasil+penelitian+menunjukkan+bahwa+variabel+kualitas+gambar%2C+tema+iklan%2C+musik%0D%0A(jingle)%2C+dan+bintang+iklan+berpengaruh+positif+dan+siginifikan+terhadap+minat+beli%2C%0D%0Adengan+nilai+koefisien+regresi+terbesar+pada+variabel+musik+(jingle)+dengan+nilai%0D%0Akoefisien+regresi+sebesar+0%2C347+dan+terendah+0%2C156+pada+variabel+tema+iklan.+Hasil%0D%0Auji+koefisien+determinasi+menunjukkan+adjusted+R2+sebesar+0%2C913+hal+ini+berarti%0D%0Avariabel+iklan+televisi+berpengaruh+terhadap+minat+beli+sebesar+91%2C3%25.+PT%0D%0AFonterra+Brand+Indonesia+sebaiknya+mempertahankan+kinerja+variabel+Musik%0D%0A(Jingle)+untuk+memaksimalkan+Minat+Beli+Produk+Susu+Anlene+di+Bandar%0D%0ALampung.%0D%0AKata+kunci+%3A+iklan+televisi%2C+minat+beli%0D%0A%0D%0AABSTRACT%0D%0ATHE+IMPACT+OF+TELEVISION+ADVERTISING+TO+BUYING%0D%0AINTEREST+ON+ANLENE+MILK+PRODUCT+BY+FONTERRA+BRAND+CO.%0D%0A(Case+Study+In+Bandar+Lampung)%0D%0ABy%0D%0AM+Refky+Herdanu%0D%0AThe+increasingly+fierce+competition+in+the+industries+of+high+calcium+milk%2C+which%0D%0Amakes+each+company+in+Indonesia+and+in+Bandar+Lampung+in+particular%0D%0Acompeting+to+build+and+maintain+customer+loyalty.%0D%0AThe+problem+in+this+study+is+whether+television+ads+influence+the+buying+interest%0D%0AAnlene+dairy+products+in+Bandar+Lampung.+This+study+aims+to+determine+the%0D%0Aeffect+of+television+advertising+on+buying+interest+in+Anlene+milk+product+in%0D%0ABandar+Lampung.+While+the+hypothesis+proposed+in+this+study+is+television%0D%0Aadvertising+influences+consumer+buying+interest+in+Anlene+milk+product+in+Bandar%0D%0ALampung.+The+samples+are+Anlene+milk+consumers+in+Bandar+Lampung+with%0D%0Apurposive+sampling+technique+based+on+the+criteria+of+samples+that+have+been%0D%0Aadapted+to+the+study.%0D%0AThe+results+showed+that+the+variable+quality+of+the+image%2C+advertising+theme%2C%0D%0Amusic+(jingle)%2C+and+commercials+influence+positively+and+significantly+to+the%0D%0Abuying+interest%2C+with+regression+coefficient+biggest+variable+music+(jingle)+with+a%0D%0Aregression+coefficient+of+0.347+and+the+lowest+was+0%2C156+at+variable+theme%0D%0Aadvertisement.+The+test+results+show+the+coefficient+of+determination+adjusted+R2%0D%0Aof+0.913+this+means+television+advertising+variables+affect+the+buying+interest+of%0D%0A91.3%25.+PT+Fonterra+Brands+Indonesia+should+maintain+performance+variables%0D%0AMusic+(Jingle)+to+maximize+buying+interest+in+Anlene+Milk+product+in+Bandar%0D%0ALampung.%0D%0AKeywords%3A+buying+interest%2C+television+advertising&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-10-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28780%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28780%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28780%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M+Refky+Herdanu%2C+1011011092++(2017)+PENGARUH+IKLAN+TELEVISI+TERHADAP+MINAT+BELI+PADA+PRODUK+SUSU+ANLENE+PT+FONTERRA+BRAND+(Studi+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28780%2F