?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+BISNIS+DENGAN+PENDEKATAN+BUSINESS+MODEL%0D%0ACANVAS+PADA+USAHA+ROTI+JAYA+BAKERY+LAMPUNG&rft.creator=FENDI+KURNIAWAN+%2C+1311011062&rft.subject=HD61+Risk+Management&rft.description=Persaingan+yang+ketat+Jaya+Bakery+Lampung+dengan+seluruh+pesaingnya%0D%0Amenuntut+kinerja+manajemen+profesional+serta+pengetahuan+penuh+atas+bisnisnya%0D%0Aguna+evaluasi+serta+penentuan+strategi+bersaing.+Perusahaan+yang+telah+berdiri%0D%0Alama+ini+perlu+pengembangan+strategi+bisnis+yang+lebih+baik.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+rancangan+model+bisnis+baru+sebagai+bentuk+strategi%0D%0Apengembangan+bisnis+di+Jaya+Bakery+dengan+pendekatan+business+model+canvas.%0D%0APenelitian+ini+menggunakan+metode+kualitatif+dengan+melakukan+wawancara%0D%0Asedangkan+perumusan+strategi+dengan+melakukan+pembagian+kuesioner+kemudian%0D%0Aanalisisnya+menggunakan+Business+Model+Canvas+yang+setiap+building%0D%0Ablock+juga+dianalisis+dengan+Matrik+IFE+%26+EFE%2C+Matrik+IE%2C+Matrik+SWOT+dan%0D%0ABlue+Ocean+Strategy+yang+digabungkan+dengan+Business+Model+Canvas+.%0D%0AHasil+penelitian+menunjukkan+bahwa+gambaran+model+bisnis+Jaya+Bakery+saat+ini%0D%0Aadalah+pada+tahap+posisi+mempertahankan+dan+memelihara+(Hold+and+Maintain)%0D%0Aditinjau+dari+aspek-aspek+Business+Model+Canvas+yang+dianalisis+dengan+Matriks%0D%0AIFE+dan+matriks+EFE+menghasilkan+Matriks+IE+pada+perusahaan+Jaya+Bakery%0D%0Aterletak+pada+kuadran+V%2C+alternatif+strategi+yang+tepat+digunakan+pada+kuadran+ini%0D%0Aadalah+Strategi+penetrasi+pasar+dan+pengembangan+produk.+Hasil+analisis+Matriks%0D%0ASWOT+dan+Blue+Ocean+strategy+adalah+Jaya+Bakery+harus+lebih+membaca%0D%0Apergerakan+pasar+dan+penempatan+produknya+serta+dapat+memaksimalakan%0D%0Apenggunaan+media+informasi%2C+internet+dan+sosial+media%2C+Penambahan+nilai+pada%0D%0Aproduk%2C+menciptakan+hubungan+pelanggan+secara+berkelanjutan%2C+aktivitas+kunci%0D%0Adengan+melibatkan+teknologi%2C+penempatan+dan+peningkatan+SDM+yang+kompeten%0D%0Adan+inovasi+produk+dengan+tetap+mempertahankan+harga+yang+murah.%0D%0AKata+kunci+%3A+Strategy+Business%2C+Business+Model+Canvas%2C+Matriks+IFE%2CMatriks%0D%0AEFE%2C+Matrik+IE%2C+Matriks+SWOT%2C+Blue+Ocean+Strategy%2C+Jaya+Bakery+Lampung%0D%0A%0D%0Aabstract%0D%0A%0D%0ATight+competition+between+bakery+in+Bandarlampung+insist+a+professional%0D%0Aperformance+management+and+also+knowledge+about+its+business+for+evaluating%0D%0Aand+determining+competitive+strategy.+The+company+that+has+established+for+years%0D%0Aneeds+to+develop+a+better+business+strategy.+This+research+is+meant+to+know+a+new%0D%0Adesign+of+business+model+as+a+business+development+strategy+in+Jaya+Bakery+with%0D%0Abusiness+model+canvas+approach.+Using+qualitative+method+by+doing+interview%2C%0D%0Awhile+questionnaire+is+used+to+formulate+the+strategy%2C+then+using+businedd+model%0D%0Acanvas+to+analyze+which+every+building+block+is+also+being+analyzed+by+Matrik%0D%0AIFE+%26+EFE%2C+Matrik+IE%2C+Matrik+SWOT%2C+and+blue+ocean+strategy+that+is+combined%0D%0Awith+business+model+canvas.%0D%0AResearch's+result+indicates+that+recent+business+model+of+Jaya+Bakery+is+Hold+and%0D%0AMantain-stage+reviewed+from+ascpects+of+business+model+canvas+which+analyzed%0D%0Aby+Matriks+IFE+and+Matriks+EFE+that+produced+Matriks+IE+at+Jaya+Bakery+on%0D%0Akuadran+V%2C+proper+alternative+strategy+to+be+used+on+this+kuadran+is+market%0D%0Apenetration+strategy+and+product+development.+Matriks+SWOT+and+blue+ocean%0D%0Astrategy+analysis+results+are+that+Jaya+Bakery+has+to+read+the+market+progress+more%0D%0Aand+place+the+product+by+maximizing+media%2C+internet%2C+social+media.+Adding+value%0D%0Ato+a+product%2C+creating+a+continuous+relation+with+customer%2C+action+key+is+to+involve%0D%0Atechnology%2C+placing+and+upgrading+competen+human+resources+and+product%0D%0Ainovation+that+maintain+low+price.%0D%0AKey+words%3A+Strategy+Business%2C+Business+Model+Canvas%2C+Matriks+IFE%2CMatriks%0D%0AEFE%2C+Matrik+IE%2C+Matriks+SWOT%2C+Blue+Ocean+Strategy%2C+Jaya+Bakery+Lampung&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2017-10-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28792%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28792%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28792%2F4%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FENDI+KURNIAWAN+%2C+1311011062++(2017)+STRATEGI+BISNIS+DENGAN+PENDEKATAN+BUSINESS+MODEL+CANVAS+PADA+USAHA+ROTI+JAYA+BAKERY+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28792%2F