?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+AIR+MINUM+DALAM+KEMASAN(AMDK)%0D%0APT+DHARMA+GUNA+CITRA+BANDAR+LAMPUNG&rft.creator=IKA+PUTRIANA+LESTARI%2C++1311011082&rft.subject=HD28+Management.+Industrial+Management&rft.description=Masyarakat+perkotaan+sehari-hari+semakin+padat+dan+sibuk+dengan+berbagai%0D%0Aaktivitasnya%2C+membuat+tingkat+stres+dan+kepenatan+masyarakat+yang+semakin%0D%0Atinggi.+Hal+ini+membuat+terjadinya+pergeseran+gaya+hidup+masyarakat+menjadi%0D%0Aserba+instan+terutama+masyarakat+di+daerah+kawasan+padat+penduduk+dalam%0D%0Amengonsumsi+air+minum%2C+mereka+lebih+praktis+membeli+air+minum+dalam%0D%0Akemasan+daripada+memasaknya+di+rumah.+Tingginya+tingkat+persaingan+dalam%0D%0Ausaha+air+minum+dalam+kemasan+menuntut+setiap+manajemen+berusaha%0D%0Amenemukan+strategi+khusus+untuk+menciptakan+keunggulan+bersaing%2C+sehingga%0D%0Adapat+menempatkan+perusahaan+pada+posisi+teratas+(market+leader)%2C+sekaligus%0D%0Amampu+mempertahankan+posisi+tersebut.+Salah+satu+perusahaan+yang+harus%0D%0Amempertahankan+strateginya+yang+sudah+di+terapkan+dalam+perusahaannya+yaitu%0D%0APT+Dharma+Guna+Citra+dengan+merek+produk+ceria.+Persentasi+pasar+PT+Dharma%0D%0AGuna+Citra+produk+air+minum+merek+ceria+belum+mendominasi+pangsa+pasar.+Hal%0D%0Atersebut+menunjukkan+PT+Dharma+Guna+Citra+harus+mempunyai+strategi+bisnis%0D%0Ayang+lebih+kompetitif+agar+dapat+meningkatkan+pangsa+pasar.+Tujuan+dari%0D%0Apenelitian+ini+adalah+mengidentifikasi+faktor+internal+dan+eksternal+dan%0D%0Amengetahui+apakah+strategi+yang+digunakan+PT+Dharma+Guna+Citra+sudah%0D%0Aberjalan+dengan+baik+untuk+menghadapi+persaingan+bisnis.+Data+yang+digunakan%0D%0Auntuk+penelitian+ini+adalah+data+sekunder+dan+primer%2C+yang+diperoleh+dari+hasil%0D%0Awawancara+baik+langsung+maupun+kuesioner%2C+hasil+pengamatan+langsung+di%0D%0Alapangan%2C+laporan+tertulis%2C+serta+data-data+dari+literature+seperti+buku%2C+internet+dan%0D%0Aartikel.+Data+disajikan+secara+deskriptif+kualitaitif+untuk+mengetahui+lingkungan%0D%0Aeksternal+dan+internal.+Perolehan+alternatif+strategi+didapatkan+dari+tahapan%0D%0Aformulasi+yakni+matriks+IFE%2C+EFE%2C+IE%2C+SWOT+dan+pemilihan+alternatif+strategi%0D%0Aprioritas+dengan+metode+QSPM.+Hasil+penelitian+ini+menunjukkan+bahwa+faktor%0D%0Ainternal+terdapat+lima+kekuatan+empat+kelemahan%2C+dan+pada+faktor+eksternal%0D%0Aterdapat+lima+peluang+dan+lima+ancaman.+Berdasarkan+hasil+dari+perhitungan%0D%0Amatriks+IFE+dan+EFE+serta+hasil+perumusan+dan+pemetaan+matriks+IE+posisi+PT%0D%0ADharma+Guna+Citra+pada+kuadran+empat+yang+menunjukkan+bahwa+saat+ini+berada%0D%0Apada+posisi+tumbuh+dan+bina+(Growth+and+Build).+Strategi+yang+tepat+untuk%0D%0AIka+Putriana+Lestari%0D%0Adijalankan+perusahaan+pada+kuadran+ini+adalah+strategi+intensif+(penetrasi+pasar%2C%0D%0Apengembangan+pasar%2C+dan+pengembangan+produk)+atau+strategi+integratif%0D%0A(integrasi+ke+depan%2C+ke+belakang%2C+dan+horizontal).+Analisis+SWOT+menghasilkan%0D%0Adelapan+strategi+yang+kemudian+diprioritaskan+dengan+metode+QSPM.%0D%0AKata+kunci%3A+PT+Dharma+Guna+Citra%2C+Faktor+Internal%2C+Faktor+Eksternal%2C+Matriks%0D%0AIFE%2C+Matriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%2C+QSPM.%0D%0A%0D%0Aabstract%0D%0A%0D%0AEveryday+urban+communities+are+getting+crowded+and+busy+with+their+various%0D%0Aactivities%2C+making+the+level+of+stress+and+fatigue+of+people+getting+higher.+This+makes%0D%0Athe+shifting+lifestyle+of+people+into+instant+all-around+especially+people+in+densely%0D%0Apopulated+areas+in+drinking+water+consumption%2C+they+are+more+practical+to+buy+bottled%0D%0Awater+rather+than+cook+it+at+home.+The+high+level+of+competition+in+the+bottled%0D%0Adrinking+water+business+requires+every+management+to+find+a+specific+strategy+to%0D%0Acreate+competitive+advantage%2C+so+that+it+can+put+the+company+at+the+top+(market%0D%0Aleader)%2C+while+maintaining+the+position.+One+company+that+must+maintain+its+strategy%0D%0Athat+has+been+applied+in+the+company+is+PT+Dharma+Guna+Citra+with+a+brand+of%0D%0Acheerful+products.+The+market+percentage+of+PT+Dharma+Guna+Citra+brand+of%0D%0Adrinking+water+products+has+not+dominated+the+market+share.+It+shows+that+PT%0D%0ADharma+Guna+Citra+must+have+a+more+competitive+business+strategy+in+order+to%0D%0Aincrease+market+share.+The+purpose+of+this+research+is+to+identify+internal+and%0D%0Aexternal+factors+and+to+know+whether+the+strategy+used+by+PT+Dharma+Guna+Citra+has%0D%0Abeen+running+well+to+face+business+competition.+The+data+used+for+this+study+are%0D%0Asecondary+and+primary+data%2C+obtained+from+direct+interviews+and+questionnaire%2C+direct%0D%0Aobservation+in+the+field%2C+written+reports%2C+as+well+as+data+from+literature+such+as+books%2C%0D%0Ainternet+and+articles.+The+data+are+presented+descriptively+qualitative+to+know+the%0D%0Aexternal+and+internal+environment.+Obtaining+alternative+strategies+derived+from+the%0D%0Aformulation+stages+of+the+IFE%2C+EFE%2C+IE%2C+SWOT+matrix+and+selection+of+priority%0D%0Astrategy+alternatives+with+the+QSPM+method.+The+results+of+this+study+indicate+that%0D%0Ainternal+factors+have+five+strengths+four+weaknesses%2C+and+on+external+factors+there+are%0D%0Afive+opportunities+and+five+threats.+Based+on+the+results+of+IFE+and+EFE+matrix%0D%0Acalculations+and+the+result+of+formulation+and+mapping+of+IE+matrix+position+of+PT%0D%0ADharma+Guna+Citra+in+quadrant+four+indicating+that+currently+in+growth+and%0D%0Adevelopment+position+(Growth+and+Build).+The+right+strategy+to+run+the+company+in%0D%0Athis+quadrant+is+intensive+strategy+(market+penetration%2C+market+development%2C+and%0D%0AIka+Putriana+Lestari%0D%0Aproduct+development)+or+integrative+strategy+(forward%2C+backward%2C+and+horizontal%0D%0Aintegration).+The+SWOT+analysis+yields+eight+strategies+that+are+then+prioritized+by%0D%0Athe+QSPM+method.%0D%0AKeywords%3A+PT+Dharma+Guna+Citra%2C+Internal+Factor%2C+External+Factor%2C+IFE+Matrix%2C+EFE&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-10-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28793%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28793%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28793%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IKA+PUTRIANA+LESTARI%2C+1311011082++(2017)+ANALISIS+STRATEGI+BISNIS+AIR+MINUM+DALAM+KEMASAN(AMDK)+PT+DHARMA+GUNA+CITRA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28793%2F