?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Inovasi+Produk+(Keuntungan+Relatif%2C+Kompatibilitas+dan+Kompleksitas)+Terhadap+Niat+Penggunaan+Mobile+Banking+BRI%0D%0A(Studi+Pada+Agen+LPG+3+Kg+di+Bandar+Lampung)&rft.creator=Dewisri+Wulandari%2C+1211011194&rft.subject=HD61+Risk+Management&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+inovasi+produk+(keuntungan%0D%0Arelatif%2C+kompatibilitas+dan+kompleksitas)+terhadap+niat+penggunaan+mobile%0D%0Abanking+BRI+(studi+pada+agen+LPG+3+Kg+di+Bandar+Lampung).+BRI+menjalin%0D%0Akerjasama+Business+to+Business+(B2B)+dengan+PT.+Pertamina+(Persero)+secara%0D%0Aresmi+meluncurkan+fasilitas+pembayaran+LPG+(Liquified+Petroleum+Gas)+3+kg%0D%0Adengan+menggunakan+mobile+banking+yang+disebut+dengan+Mocash+LPG+BRI.%0D%0APopulasi+penelitian+ini+adalah+agen+LPG+3+Kg+di+Bandar+Lampung+dengan+jumlah%0D%0Asampel+sebanyak+100+responden.+Metode+penelitian+yang+digunakan+adalah%0D%0Ametode+analisis+regresi+linear+berganda.+Hasil+penelitian+menunjukkan+bahwa%0D%0Avariabel+keuntungan+relatif+berpengaruh+positif+terhadap+niat+penggunaan+Mobile%0D%0ABanking+BRI.+Variabel+kompatibilitas+berpengaruh+positif+terhadap+niat%0D%0Apenggunaan+Mobile+Banking+BRI.+Variabel+kompleksitas+berpengaruh+negatif%0D%0Aterhadap+niat+penggunaan+Mobile+Banking+BRI.+Variabel+keuntungan+relatif%0D%0Amemiliki+pengaruh+terbesar+terhadap+niat+penggunaan.%0D%0AKata+kunci+%3A+inovasi+produk%2C+niat+penggunaan%0D%0A%0D%0AThe+Effect+of+Product+Innovation+(Relative+Advantage%2C+Compatibility%2C+and%0D%0AComplexity)+Towards+Intention+to+Use+Mobile+Banking+BRI%0D%0A(A+Study+on+3+Kg+LPG+Agent+in+Bandar+Lampung)%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+product+innovation+(relative+advantage%2C%0D%0Acompatibility%2C+and+complexity)+towards+intention+to+use+mobile+banking+BRI+(a%0D%0Astudy+on+3+Kg+LPG+agent+in+Bandar+Lampung).+BRI+cooperated+Business+to%0D%0ABusiness+(B2B)+with+PT.+Pertamina+(Persero)+officially+launched+the+3+kg+LPG%0D%0A(Liquified+Petroleum+Gas)+payment+facility+using+mobile+banking+called+Mocash%0D%0ALPG+BRI.+The+study+population+was+a+3+Kg+LPG+agent+in+Bandar+Lampung+with+a%0D%0Atotal+sample+of+100+respondents.+This+research+use+multiple+linear+regression%0D%0Aanalysis.+The+results+showed+that+relative+advantage+has+a+positive+effect+on%0D%0Aintention+to+use+Mobile+Banking+BRI.+Compatibility+has+a+positive+effect+on%0D%0Aintention+to+use+Mobile+Banking+BRI.+Complexity+has+a+negative+effect+on%0D%0Aintention+to+use+Mobile+Banking+BRI.+The+relative+advantage+has+the+biggest+effect%0D%0Ato+the+intention+to+use+at+this+research.%0D%0AKeywords+%3A+product+innovation%2C+intention+to+use&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-10-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28803%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28803%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28803%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Dewisri+Wulandari%2C+1211011194++(2017)+Pengaruh+Inovasi+Produk+(Keuntungan+Relatif%2C+Kompatibilitas+dan+Kompleksitas)+Terhadap+Niat+Penggunaan+Mobile+Banking+BRI+(Studi+Pada+Agen+LPG+3+Kg+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28803%2F