?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+MANAJEMEN+HUBUNGAN+PELANGGAN+TERHADAP%0D%0ALOYALITAS+PELANGGAN%0D%0A(Studi+Pada+kartu+VIP+Chandra+Departement+Store+di+Bandar+Lampung)&rft.creator=EVI+NOVITASARI%2C+1211011199&rft.subject=HD28+Management.+Industrial+Management&rft.description=Chandra+Dept.Store+Bandar+Lampung+salah+satu+supermarket+paling+populer+dan%0D%0Aramai+dikunjungi+oleh+masyarakat+Lampung.+Program+loyalitas+yang+diterapkan%0D%0Apihak+perusahaan+kartu+VIP+Chandra+berhasil+meningkatkan+jumlah+pelanggan%0D%0Asetiap+tahunnya.+Rumusan+masalah+penelitian+yaitu+apakah+Manajemen+Hubungan%0D%0APelanggan+berpengaruh+terhadap+loyalitas+pelanggan+pemegang+kartu+VIP%0D%0AChandra+Departement+Store+di+Bandar+Lampung.+Tujuan+penelitian+ini+adalah%0D%0Auntuk+mengetahui+pengaruh+Manajemen+Hubungan+Pelanggan+terhadap+loyalitas%0D%0Apelanggan+pemegang+kartu+VIP+Chandra+Dept.+Store+di+Bandar+Lampung.%0D%0AJenis+penelitian+ini+merupakan+penelitian+deskriptif+desain+kausalitas+dengan%0D%0Apendekatan+kuantitatif.+Populasi+penelitian+yaitu+pelanggan+pengguna+kartu+VIP%0D%0AChandra+di+Bandar+Lampung.+Pengambilan+sampel+dengan+metode+probability%0D%0Asampling+dengan+menggunakan+teknik+purposive+sampling.+Teknik+pengumpulan%0D%0Adata+dengan+penyebaran+kuesioner+kepada+pengguna+kartu+VIP+Chandra+sebanyak%0D%0A100+responden+yang+telah+diuji+validitas+dan+reliabilitasnya.+Teknik+analisis+data%0D%0Ayang+digunakan+adalah+regresi+linear+berganda.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+variabel+yang+paling+dominan%0D%0Aberpengaruh+terhadap+loyalitas+pelanggan+pengguna+kartu+VIP+Chandra+Dept.%0D%0AStore+yaitu+diskon.+Variabel+yang+paling+kecil+pengaruhnya+terhadap+loyalitas%0D%0Apelanggan+pada+penelitian+ini+yaitu+hak+istimewa.+Variabel+diskon%2C+poin%2C%0D%0Aperlakuan+khusus%2C+dan+hak+istimewa%2C+dalam+mempengaruhi+loyalitas+pelanggan%0D%0AChandra+Dept.Store+di+Bandar+Lampung+yang+memiliki+nilai+R2+sebesar+0.742%0D%0Aatau+memiliki+sumbangan+variabel+sebesar+74%2C2%25+sedangkan+sisanya+dipengaruhi%0D%0Aoleh+variabel+lain.%0D%0AKata+Kunci+%3A+Manajemen+Hubungan+Pelanggan%2C+Program+Loyalitas%2C%0D%0ADiskon%2C+Poin%2C+Perlakuan+Khusus%2C+Hak+istimewa%2C+dan+Loyalitas%0D%0APelanggan.%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AChandra+Dept.+Store+Bandar+Lampung+one+of+the+most+popular+supermarkets+and%0D%0Avisited+by+the+people+of+Lampung.+Loyalty+program+implemented+by+the+company%0D%0AVIP+card+Chandra+managed+to+increase+the+number+of+consumers+every+year.+The%0D%0Aformulation+of+the+research+problem+is+whether+Customer+Relationship%0D%0AManagement+(CRM)+has+an+effect+on+the+loyalty+of+consumers+of+VIP+card%0D%0Aholders+to+Chandra+Department+Store+in+Bandar+Lampung.+The+purpose+of+this%0D%0Aresearch+is+to+know+the+influence+of+Customer+Relationship+Management+(CRM)%0D%0Ato+customer+loyalty+VIP+card+holders+Chandra+Dept.+Store+Bandar+Lampung.%0D%0AThis+type+of+research+was+a+descriptive+research+of+causality+design+with%0D%0Aquantitative+approach.+Population+in+this+research+is+consumer+of+VIP+card%0D%0AChandra+Dept.+Store+Bandar+Lampung.+To+taken+Sampling+was+used+probability%0D%0Asampling+method+with+purposive+sampling+technique.+The+technique+of+collection%0D%0AData+by+using+questionnaires+that+was+distributed+to+Chandra+VIP+card+users+of%0D%0A100+respondents+who+was+tested+their+validity+and+reliability.+Data+analysis%0D%0Atechnique+was+used+multiple+linear+regressions.%0D%0AThe+results+of+this+research+indicate+that+the+most+dominant+variable+affect+the%0D%0Aconsumer+loyalty+in+the+users+of+VIP+card+Chandra+Dept.+Store+is+a+discount.+The%0D%0Avariables+that+have+the+least+influence+on+consumer+loyalty+in+this+study+are+the%0D%0Aprivileges+of+discount+variables%2C+points%2C+special+treatment%2C+and+privilege%2C+in%0D%0Ainfluencing+the+loyalty+of+Chandra+Dept+Store+Bandar+Lampung+consumers+who%0D%0Ahave+R2+value+of+0.742+or+have+a+variable+contribution+of+74.2%25+while+the+rest%0D%0Ainfluenced+by+other+variables.%0D%0AKeywords+%3A+Customer+Relationship+Management%2C+Loyalty+Program%2C+Discounts%2C%0D%0APoints%2C+Special+Treatment%2C+Privileges+and+Consumer+Loyalty&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-10-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28821%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28821%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28821%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++EVI+NOVITASARI%2C+1211011199++(2017)+PENGARUH+MANAJEMEN+HUBUNGAN+PELANGGAN+TERHADAP+LOYALITAS+PELANGGAN+(Studi+Pada+kartu+VIP+Chandra+Departement+Store+di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28821%2F