?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Periklanan%2C+Promosi+Penjualan%2C+dan+Penjualan+Personal+pada%0D%0AKeputusan+Pembelian+(Study+pada+Motor+Yamaha+Fino+di+PT+Lautan+Teduh%0D%0ASentral+Yamaha+Bandar+Lampung)&rft.creator=+FADHLI+NURFAKHRUSY%2C++1211011058&rft.subject=HD28+Management.+Industrial+Management&rft.description=Persaingan+di+dunia+otomotif+khususnya+motor+sangat+ketat.+Banyak+produsen%0D%0Amotor+yang+bersaing+untuk+menarik+minat+konsumen.+Untuk+itu+salah+satunya%0D%0Adibutuhkan+adanya+promosi+penjualan+yang+efektif%2C+periklanan+yang+menarik%2C+dan%0D%0Acara+penjualan+personal+yang+mampu+memberikan+kepuasan+kepada+pelanggan.%0D%0AYamaha+sebagai+produsen+motor+memberikan+kepuasan+dalam+produknya+agar%0D%0Apara+konsumen+tertarik+untuk+membeli+produk+dari+Yamaha.+Penelitian+ini%0D%0Adilakukan+untuk+melihat+seberapa+baik+responden+yang+memutuskan+membeli%0D%0Amotor+Yamaha+Fino+di+Bandar+Lampung.+Tujuan+penelitan+ini+adalah+untuk%0D%0Amengetahui+pengaruh+periklanan%2C+promosi+penjualan%2C+dan+penjualan+personal%0D%0Aterhadap+keputusan+pembelian+responden.+Objek+penelitian+ini+adalah+responden%0D%0Ayang+ingin+membeli+motor+Yamaha+Fino+di+Bandar+Lampung.+Metodologi%0D%0Apenelitian+ini+menggunakan+deskriptif+verifikatif.+Untuk+mengetahui+apakah+ada%0D%0Apengaruh+positif+dari+3+variabel+maka+digunakan+rumus+Cronbach%E2%80%99s+Alpha+pada%0D%0Aprogram+SPSS+21.0+dengan+alat+analisis+kualitatif+dan+kuantitatif+menggunakan%0D%0Aanalisis+regresi+linier+berganda.+Untuk+melihat+konstribusi+setiap+variabel+bebas%0D%0Asecara+parsial+digunakan+uji+t+dan+untuk+menguji+variabel+bebas+secara+bersama%0D%0Aterhadap+variabel+terikat+digunakan+uji+F.+Hasil+dari+penelitian+ini+yaitu%0D%0Akeseluruhan+hasil+variabel+X+dan+Y+dinilai+baik+dan+berpengaruh+positif.+Indikator%0D%0AX+terdiri+dari+periklanan+(X1)%2C+promosi+penjualan+(X2)%2C+dan+penjualan+personal%0D%0A(X3)+serta+indikator+Y+adalah+keputusan+pembelian.+Peneliti+dapat+menyimpulkan%0D%0Abahwa+hipotesis+pada+penelitian+ini+dapat+diterima+atau+terbukti+dalam+penelitian%0D%0Aini.%0D%0AKata+kunci+%3A+Periklanan%2C+Promosi+Penjualan%2C+Penjualan+Personal%2C+Keputusan%0D%0APembelian%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+competition+in+the+automotive+especially+motorcycle+world+is+very+strict.%0D%0AMany+manufactures+of+motorcycle+compete+to+attract+consumers.+For+doing+that%2C%0D%0Athey+need+an+effective+sales+promotion%2C+an+interesting+advertising%2C+and+personal%0D%0Aselling+which+could+give+satisfaction+for+consumers.+Yamaha+as+motorcycle%0D%0Amanufacturers+gives+satisfaction+so+that+consumers+feel+interested+for+buying%0D%0Aproduct+Yamaha.+This+study+was+conducted+to+see+how+well+the+respondents%0D%0Adecide+who+buy+Yamaha+Fino+motorcycles+in+Bandar+Lampung.+The+purpose+of%0D%0Athis+study+to+determine+the+effect+of+variable+advertising%2C+sales+promotion%2C+and%0D%0Apersonal+selling+to+purchase+decision.+The+object+of+research+is+respondent+who%0D%0Awant+to+buy+Yamaha+Fino+motorcycles+in+Bandar+Lampung.+The+research%0D%0Amethodology+uses+descriptive+verification.+For+finding+out+if+there+is+a+positive%0D%0Ainfluence+from+the+three+variables%2C+then+this+study+using+Cronbach's+Alpha+formula%0D%0Awith+programm+SPSS+21.0+with+the+qualitative+and+quantitative+analysis+uses%0D%0Amultiple+linear+regression+analysis.+To+see+the+contribution+of+each+independent%0D%0Avariable+partially+used+t+tests+and+to+test+each+independent+variable+together+with%0D%0Adependent+variable+used+F+test.+The+results+is+overall+results+of+the+variables+X+and%0D%0AY+in+the+good+value+and+positive+impact.+The+indicator+X+consists+of+variable%0D%0Aadvertising+(X1)%2C+sales+promotion+(X2)%2C+personal+selling+(X3)+while+the+variable%0D%0AY+is+purchase+decision.+Researchers+conclude+the+hypothesis+can+be+accepted+or%0D%0Aproven+in+this+study.%0D%0AKeywords%3A+Advertising%2C+Personal+Selling%2C+Sales+Promotion%2C+Purchase%0D%0ADecision.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2017-10-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28834%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28834%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28834%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++FADHLI+NURFAKHRUSY%2C+1211011058++(2017)+Pengaruh+Periklanan%2C+Promosi+Penjualan%2C+dan+Penjualan+Personal+pada+Keputusan+Pembelian+(Study+pada+Motor+Yamaha+Fino+di+PT+Lautan+Teduh+Sentral+Yamaha+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28834%2F