?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+DAN+HARGA+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+SMARTPHONE+XIAOMI+DI+BANDAR+LAMPUNG+&rft.creator=Khoiruddin%2C+1311011093&rft.subject=HD61+Risk+Management&rft.description=ABSTRACT%0D%0A%0D%0AThe+telecommunications+industry+is+one+of+the+fastest+growing+industries+today.+So+companies+engaged+in+the+field+of+telecommunications+should+give+the+best+to+consumers.+A+Smartphone+is+a+communication+tool+that+categorized+as+luxury+products%2C+and+smartphones+have+become+the+primary+needs+for+the+community.+Business+competition+among+smartphones+in+Indonesia+as+one+of+consumers+attention+is+the+product+of+a+smartphone+Xiaomi.+Xiaomi+smartphone+has+a+quality+product+attribute+and+pricing+affordable+products+so+that+it+is+able+to+influence+a+purchasing+decision.%0D%0A%0D%0AThe+objectives+of+the+research+is+to+describes%3A+(1)+the+influence+of+product+attribute+on+buying+decision+Xiaomi+smartphone%2C+and+(2)+the+influence+of+product+price+on+buying+decision+Xiaomi+smartphone.+This+survey+research+is+quantitative+research.+Population+of+this+research+is+the+consumers+who+already+use+Xiaomi+smartphone+or+those+who+have+ever+bought+it+in+Bandar+Lampung.+The+sampling+technique+used+purposive+sampling%2C+in+order+to+obtain+a+total+sample+of+100+people.+The+technique+of+collecting+data+using+questionnaires+that+have+been+tested+for+validity+and+reliability.+Data+analysis+technique+used+is+multiple+regressions.%0D%0A%0D%0AThe+results+of+the+research+showed+that%3A+(1)+product+attribute+has+a+positive+effect+on+buying+decision+of+Xiaomi+smartphone+product+in+Bandar+Lampung%2C+and+(2)+product+price+has+a+positive+effect+on+buying+decision+of+Xiaomi+smartphone+product+in+Bandar+Lampung.+The+company+should+continue+to+perform+increased+on+product+attributes+and+the+company+continue+to+affordable+set+prices+according+to+the+quality+and+benefits+that+are+offered+to+the+consumer.%0D%0A%0D%0AKeywords%3A+Product+Attribute%2C+Product+Price%2C+Buying+Decision%0D%0A%0D%0AABSTRAK%0D%0A%0D%0AIndustri+telekomunikasi+merupakan+salah+satu+industri+yang+berkembang+paling+pesat+saat+ini.+Sehingga+perusahaan+yang+bergerak+di+bidang+telekomunikasi+harus+memberikan+yang+terbaik+kepada+konsumen.+Smartphone+adalah+alat+komunikasi+yang+dikategorikan+sebagai+produk+mewah%2C+dan+saat+ini+smartphone+sudah+menjadi+kebutuhan+primer+bagi+masyarakat.+Diantara+persaingan+bisnis+smartphone+di+Indonesia+yang+menjadi+salah+satu+perhatian+konsumen+adalah+produk+smartphone+Xiaomi.+Smartphone+Xiaomi+memiliki+atribut+produk+yang+berkualitas+dan+penetapan+harga+produk+yang+terjangkau+sehingga+mampu+mempengaruhi+keputusan+pembelian.+%0D%0A%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui%3A+(1)+pengaruh+atribut+produk+terhadap+keputusan+pembelian+smartphone+Xiaomi%2C+dan+(2)+pengaruh+harga+produk+terhadap+keputusan+pembelian+smartphone+Xiaomi.+Jenis+penelitian+ini+merupakan+penelitian+deskriptif+dengan+pendekatan+kuantitatif.+Populasi+dalam+penelitian+ini+adalah+konsumen+yang+menggunakan+atau+pernah+membeli+smartphone+Xiaomi+di+Bandar+Lampung.+Teknik+pengambilan+sampel+dengan+menggunakan+purposive+sampling%2C+sehingga+diperoleh+jumlah+sampel+sebanyak+100+orang.+Teknik+pengumpulan+data+menggunakan+kuesioner+yang+telah+diuji+validitas+dan+reliabilitasnya.+Teknik+analisis+data+yang+digunakan+adalah+regresi+linear+berganda.+%0D%0A%0D%0AHasil+penelitian+ini+menunjukkan+bahwa%3A+(1)+Atribut+produk+berpengaruh+positif+dan+signifikan+terhadap+keputusan+pembelian+produk+smartphone+Xiaomi+di+Bandar+Lampung%2C+dan+(2)+Harga+produk+berpengaruh+positif+terhadap+keputusan+pembelian+produk+smartphone+Xiaomi+di+Bandar+Lampung.+Sebaiknya+perusahaan+Xiaomi+terus+melakukan+peningkatan+pada+atribut+produk+dan+perusahaan+Xiaomi+untuk+terus+menetapkan+harga+yang+terjangkau+sesuai+dengan+kualitas+dan+manfaat+yang+ditawarkan+kepada+konsumen.%0D%0A+%0D%0AKata+Kunci+%3A+Atribut+Produk%2C+Harga+Produk%2C+Keputusan+Pembelian.%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS++&rft.date=2017-10-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28842%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28842%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28842%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Khoiruddin%2C+1311011093++(2017)+PENGARUH+ATRIBUT+PRODUK+DAN+HARGA+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+SMARTPHONE+XIAOMI+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28842%2F