?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Persepsi+Harga%2C+Kualitas+Pelayanan%2C+Citra+perusahaan+dan+Word+Of+Mouth+pada%0D%0AKeputusan+Konsumen+Menggunaan+Jasa+Perbaikan+Komputer%0D%0A(studi+pada+konsumen+toko+Metro.com+yang+melakukan+perbaikan+komputer)&rft.creator=Rani+Septi+Andri+Yanti%2C+1316051062&rft.subject=H+Social+Sciences+(General)&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+dan+menjelaskan+besarnya+pengaruh+variabel%0D%0APersepsi+Harga%2C+Kualitas+Pelayanan%2C+Citra+Perusahaan%2C+dan+Word+Of+Mouth+terhadap+keputusan%0D%0Amenggunakan+jasa+perbaikan+komputer+Metro.com.+Jenis+penelitian+dalam+penelitian+ini%0D%0Amenggunakan+jenis+penelitian+eksplanasi%2C+populasi+penelitian+ini+adalah+seluruh+pengguna+jasa%0D%0Aperbaikan+komputer+pada+toko+Metro.com+di+Bandar+Lampung+dengan+jumlah+sampel+100%0D%0Aresponden.+Penelitian+ini+menggunakan+teknik+pengambilan+sampel+probability+sampling+dengan%0D%0Ametode+simple+random+sampling.+Metode+analisis+yang+digunakan+adalah+regresi+linier+berganda.%0D%0AHasil+analisis+data+menunjukkan+bahwa+secara+parsial+variabel+independen+yaitu%2C+persepsi+harga%0D%0Ayang+memiliki+pengaruh+signifikan+terhadap+keputusan+penggunaan+jasa+perbaikan+komputer.%0D%0AKualitas+pelayanan+yang+memiliki+pengaruh+signifikan+terhadap+keputusan+penggunaan+jasa%0D%0Aperbaikan+komputer.+Citra+perusahaan+yang+memiliki+pengaruh+tidak+signifikan+terhadap%0D%0Akeputusan+penggunaan+jasa+perbaikan+komputer.+Word+of+mouth+yang+memiliki+pengaruh+tidak%0D%0Asignifikan+terhadap+keputusan+penggunaan+jasa+perbaikan+komputer.+Secara+simultan%2C+4+variabel%0D%0Aindependen+secara+bersama-sama+berpengaruh+signifikan+terhadap+variabel+dependen.%0D%0AKesimpulan%3A+persepsi+harga+dan+kualitas+pelayanan+memiliki+pengaruh+terhadap+keputusan%0D%0Apenggunaan+jasa+perbaikan+komputer.%0D%0AKata+Kunci%3A+Persepsi+Harga%2C+Kualitas+Pelayanan%2C+Citra+Perusahaan%2C+Word+Of+Mouth%2C+Keputusan%0D%0APenggunaan+Jasa.%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+and+explain+the+magnitude+of+the+variable+influences%0D%0Athe+perception+of+price%2C+quality+of+service%2C+corporate+image%2C+and+Word+Of+Mouth+against+the%0D%0Adecision+of+the+service+using+the+services+of+the+computer+Metro.com.+This+type+of+research+in%0D%0Athis+study+using+a+kind+of+empirical+research+studies%2C+the+population+of+this+research+is+a+full%0D%0Aservice+computer+service+users+at+the+Metro.com+store+in+Bandar+Lampung+with+total+sample%0D%0A100+respondents.+This+research+uses+the+technique+of+sampling+probability+sampling+with%0D%0Asimple+random+sampling+method.%0D%0AMethods+of+analysis+used+was+multiple+linear+regression.+The+results+of+the+analysis+of+the%0D%0Adata+shows+that+the+partially+independent+variables+namely%2C+the+perception+that+prices+have+a%0D%0Asignificant+influence+of+the+use+of+the+services+of+computer+service.+The+quality+of+service+that%0D%0Ahas+a+significant+influence+of+the+use+of+the+services+of+computer+service.+The+image+of+a%0D%0Acompany+that+has+no+significant+influence+of+the+use+of+the+services+of+computer+service.+Word%0D%0Aof+mouth+that+has+no+significant+influence+of+the+use+of+the+services+of+computer+service.%0D%0ASimultaneously%2C+4+independent+variables+together+influential+significantly+to+the+dependent%0D%0Avariable.+Conclusion%3A+the+perception+of+the+price+and+quality+of+service+have+an+impact+on+the%0D%0Adecision+of+the+use+of+the+service+the+service+computer.%0D%0AKeywords%3A+Perception+of+Price%2C+Quality+of+Service%2C+Corporate+Image%2C+Word+of+Mouth%2C+The%0D%0ADecision+of+The+Use+of+the+Service.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-09-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28888%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28888%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28888%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rani+Septi+Andri+Yanti%2C+1316051062++(2017)+Pengaruh+Persepsi+Harga%2C+Kualitas+Pelayanan%2C+Citra+perusahaan+dan+Word+Of+Mouth+pada+Keputusan+Konsumen+Menggunaan+Jasa+Perbaikan+Komputer+(studi+pada+konsumen+toko+Metro.com+yang+melakukan+perbaikan+komputer).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28888%2F