?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+MEREK+DAN+KUALITAS+PRODUK+TERHADAP%0D%0AMINAT+BELI+PRODUK+SMARTPHONE+MEREK+ASUS%0D%0A(Study+pada+Mahasiswa+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung)&rft.creator=Eric+Akbar+Winardi%2C+1311011055&rft.subject=HD61+Risk+Management&rft.description=Persaingan+smartphone+di+era+globalisasi+saat+ini+semakin+kompetitif+khususnya%0D%0Apada+smartphone+merek+Asus+sebagai+salah+satu+perusahaan+industri+alat%0D%0Aelektronik+di+Indonesia%2C+mengalami+kesulitan+dalam+menguasai+segmen+pasar%0D%0Asmartphone.+Hal+ini+dapat+dilihat+dari+data+penjualan+smartphone+Nasional+tahun%0D%0A2015-2016+yang+diteliti+oleh+Internasional+Data+Corporation+Asia%2C+smartphone%0D%0Amerek+Asus+berada+pada+posisi+kedua+dalam+penjualan+smartphone.+Tujuan+dari%0D%0Apenelitian+ini+adalah+untuk+mengetahui+pengaruh+Citra+Merek+dan+Kualitas+Produk%0D%0ATerhadap+Minat+Beli+Produk+smartphone+merek+Asus+di+Bandar+Lampung.%0D%0AMetode+pengambilan+sampel+menggunakan+metode+non-probability+sampling%0D%0Adengan+teknik+purposive+sampling.+Jumlah+sampel+dalam+penelitian+ini+berjumlah%0D%0A100+responden+di+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung+yang%0D%0Amerupakan+pengguna+smartphone+dan+tahu+tentang+smartphone+merek+Asus%0D%0AMetode+analisis+statistik+yang+terdiri+dari%2C+analisis+regresi+linier+berganda%2C%0D%0Apengujian+signifikan+simultan+(uji+F)%2C+pengujian+signifikan+parsial+(uji+t)%2C+dan%0D%0Aanalisis+determinasi+(R2).+Hasil+penelitian+ini+menunjukkan+bahwa+variabel+Citra%0D%0AMerek+berpengaruh+positif+secara+signifikan+terhadap+Minat+Beli+dan+variabel%0D%0AKualitas+Produk+berpengaruh+positif+secara+signifikan+terhadap+Minat+Beli.+Hasil%0D%0Aanalisis+kuantitatif+membuktikan+bahwa+variabel+Kualitas+Produk+(X2)%0D%0Amemberikan+pengaruh+paling+besar+terhadap+Minat+Beli+smartphone+merek+Asus.%0D%0AKata+kunci+%3A+Citra+Merek%2C+Kualitas+Produk+dan+Minat+Beli%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ACompetition+smartphone+in+the+era+of+globalization+is+increasingly+competitive%2C%0D%0Aespecially+in+Asus+brand+smartphone+as+one+of+the+electronic+appliance+industry%0D%0Acompanies+in+Indonesia%2C+has+difficulty+in+remembering+the+smartphone+market%0D%0Asegment.+This+can+be+seen+from+the+data+of+national+smartphone+sales+of+2015-%0D%0A2016+years+studied+by+International+Data+Corporation+Asia%2C+smartphone+brand%0D%0AAsus+is+second+in+smartphone+sales.+The+purpose+of+this+study+is+to+determine+the%0D%0Aeffect+of+Brands+and+Product+Products+Against+Products+Buy+Asus+smartphone%0D%0Abuying+in+Bandar+Lampung.+Purposive+sampling+method+with+purposive+sampling%0D%0Atechnique.+Several+samples+in+this+study+used+100+respondents+in+the+Faculty+of%0D%0AEconomics+and+Business+University+of+Lampung+which+is+a+smartphone+user+and%0D%0Aknow+about+Asus+brand+smartphone+statistical+analysis+method+consisting+of%2C%0D%0Amultiple+linear+regression+analysis%2C+simultaneous+significant+test+(F+test)%2C+partial%0D%0Asignificant+test+t)%2C+and+determination+analysis+(R2).+The+results+of+this+study%0D%0Aindicate+that+Brand+Image+variables+have+a+significant+positive+effect+on+Purchase%0D%0AIntention+and+Product+Quality+variable+have+a+significant+positive+effect+on%0D%0APurchase+Intention.+The+result+of+quantitative+analysis+proves+that+Product%0D%0AQuality+(X2)+variable+gives+the+most+influence+to+Asus+smartphone+Purchase%0D%0AIntention%0D%0AKeywords+%3A+Brand+Image%2C+Product+Quality+and+Purchase+Intention&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-10-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28900%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28900%2F19%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28900%2F20%2FSKRIPSI%2520FULL.pdf&rft.identifier=++Eric+Akbar+Winardi%2C+1311011055++(2017)+PENGARUH+CITRA+MEREK+DAN+KUALITAS+PRODUK+TERHADAP+MINAT+BELI+PRODUK+SMARTPHONE+MEREK+ASUS+(Study+pada+Mahasiswa+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28900%2F