?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+FAKTOR-FAKTOR+YANG+MEMPENGARUHI+TINGKAT+KEBERHASILAN+PEDAGANG+HANDPHONE+DI+KOTA+BANDAR+LAMPUNG%0D%0A(Studi+Kasus+Pedagang+Handphone+di+Kecamatan+Enggal)%0D%0A&rft.creator=Budi+Santoso+%2C+1211021024&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+dan+menganalisis+pengaruh+variabel++perilaku+usaha+yang+meliputi+Strategi+produk+(X1)%2C+Strategi+harga+(X2)%2C+Strategi+promosi+dan+layanan+konsumen+(X3)+dan+Strategi+Kerjasama+(X4)+terhadap+Tingkat+keberhasilan+pedagang+handphone+di+Kecamatan+Enggal+Kota+Bandar+Lampung.+Metode+pengumpulan+data+dengan+menggunakan+kuisioner+dan+wawancara+langsung+dengan+jumlah+responden+sebanyak+52+pedagang+handphone.+Metode+analisis+yang+digunakan+dalam+penelitian+ini+adalah+metode+analisis+regresi+linier+berganda+(OLS)+yang+dihitung+dengan+alat+uji+E-views+9.+Hasil+dari+penelitian+ini+menunjukkan+bahwa+variabel+Strategi+produk+(X1)%2C+Strategi+harga+(X2)%2C+Strategi+promosi+dan+layanan+konsumen+(X3)+dan+Strategi+Kerjasama+(X4)+berpengaruh+positif+dan+signifikan+terhadap+tingkat+keberhasilan+pedagang+handphone+di+Kecamatan+Enggal+Kota+Bandar+Lampung.%0D%0A%0D%0A%0D%0AKata+Kunci+%3A+Keberhasilan+usaha%2C+Strategi+produk%2C+Strategi+harga%2C+Strategi+promosi+dan+layanan+konsumen%2C+Strategi+Kerjasama+%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis+study+aims+to+identify+and+analyze+the+influence+of+behavioral+variables+businesses+spanning+product+strategy+(X1)%2C+pricing+strategy+(X2)%2C+promotion+strategy+and+consumer+services+(X3)+and+Strategies+of+Cooperation+(X4)+on+the+success+rate+of+traders+phones+in+Sub+Enggal+Bandar+Lampung%2C+Data+were+collected+by+using+questionnaires+and+direct+interviews+with+respondents+as+many+as+52+mobile+phone+vendors.+The+analytical+method+used+in+this+research+is+multiple+linear+regression+analysis+(OLS)+calculated+using+test+equipment+E-views+9.+Results+from+this+study+indicate+that+the+product+strategy+variables+(X1)%2C+pricing+strategy+(X2)%2C+promotion+strategies+and+customer+service+(X3)+and+Strategies+of+Cooperation+(X4)+positive+and+significant+impact+on+the+success+rate+of+the+mobile+phone+dealers+in+the+District+Enggal+Bandar+Lampung.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AKey+words+%3A+The+success+of+a+business%2C+product+strategy%2C+pricing+strategy%2Cpromotion++%0D%0Astrategy+and+consumer+services%2C+Cooperation+Strategy%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-08-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28907%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28907%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28907%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Budi+Santoso+%2C+1211021024++(2017)+ANALISIS+FAKTOR-FAKTOR+YANG+MEMPENGARUHI+TINGKAT+KEBERHASILAN+PEDAGANG+HANDPHONE+DI+KOTA+BANDAR+LAMPUNG+(Studi+Kasus+Pedagang+Handphone+di+Kecamatan+Enggal).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28907%2F