?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGIBISNIS+INDUSTRI+FURNITUR%0D%0A(Studi+Kasus+CV+Siger+Jati+di+Bandar+Lampung)&rft.creator=SEPTIANA+WATI%2C+1311011148&rft.subject=HB+Economic+Theory&rft.description=Perusahaan+dalam+menjalankan+usahanya+bertujuan+untuk+mempertahankan+kelangsungan+hidupnya+dan+memiliki+keunggulan+bersaing%2C+untuk+mencapai+hal+tersebut+diperlukan+adanya+strategi+yang+tepat.+Furnitur+merupakan+kebutuhan+sekunder+yang+pemenuhan+kebutuhannya+tidak+mendesak%2C+namun+keberadaannya+sangat+penting.+CV+Siger+Jati+adalah+perusahaan+yang+bergerak+di+bidang+usaha+furnitur+yang+memproduksi+dan+menjual+furnitur+indoor+maupun+outdoor.+Penelitian+ini+bertujuan+untuk+untuk+mengetahui+strategi+bisnis+apa+yang+tepat+untuk+CV+Siger+Jati+di+Bandar+Lampung+dan+merekomendasikan+prioritas+strategi+yang+dianalisis+dengan+metode+analisis+deskriptif+dan+tahapan+formulasi-formulasi+yaitu+matriks+IFE+dan+matriks+EFE%2C+matriks+IE%2C+SWOT%2Cpemilihan+alternatif+strategi+prioritas+dengan+metode+QSPM.+Hasil+penelitian+ini+menunjukkan+bahwa+faktor+internal+kekuatan+utamanya+adalah+produk+yang+bervariasi+dan+kualitas+produk+yang+terjaga%2C+kelemahan+utamanya+adalah+kurangnya+promosi+dan+harga+yang+lebih+mahal+dari+pesaing.+Faktor+eksternal+peluang+utama+yang+dimiliki+CV+Siger+Jati+adalah+adanya+peluang+untuk+melakukan+promosi+melalui+internet+yang+memungkinkan+produk+perusahaan+lebih+mudah+dikenal+oleh+masyarakat+luas.+Ancaman+utama+bagi+CV+Siger+Jati+adalah+banyaknya+perusahaan-perusahaan+yang+bergerak+di+bidang+usaha+yang+sama+di+Bandar+Lampung+dan+semakin+sulit+dan+mahalnya+mendapatkan+bahan+baku+kayu+jati+yang+berkualitas+bagus.+Hasil+perumusan+dan+pemetaan+matriks+IE+CV+Siger+Jati+berada+pada+posisi+Gold+and+Build+(tumbuh+dan+bina).+Berdasarkan+posisi+perusahaan+tersebut+alternatif+strategi+yang+tepat+digunakan+oleh+perusahaan+adalah+strategi+intensif+(penetrasi+pasar+dan+pengembangan+pasar+dan+pengembangan+produk)+atau+strategi+integratif+(integrasi+ke+depan%2C+ke+belakang+dan+horisontal).+Hasil+analisis+SWOT+dihasilkan+delapan+strategi+yang+kemudian+diprioritaskan+dengan+metode+QSPM+dan+dihasilkan+dua+alternatif+strategi+utama+yaitu+menjaga+kualitas+produk+dan+strategi+melakukan+perluasan+usaha.%0D%0AKata+kunci%3A+CV+Siger+Jati%2C+Faktor+Internal%2C+Faktor+Eksternal%2C+Matriks+IFE%2C+Matriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%2C+QSPM%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0ACompany+in+running+their+business+meant+to+hold+on+their+survival+and+has+a+preeminence+compete%2C+to+achieve+this+goal+there+needs+to+be+a+proper+strategy.+Furniture+are+necessary+for+the+fulfillment+of+their+needs+do+not+persuade+secondary%2C+but+its+existence+very+important.+CV+Siger+Jati+is+a+company+engaged+in+furniture+that+manufactures+and+sells+furniture+indoor+and+outdoor.This+study+attempts+to+know+business+strategy+that+which+is+proper+to+CV+Siger+Jati+and+recommends+that+have+been+analyzed+priority+strategy+with+the+method+of+analysis+descriptive+and+stages+of+formulations+that+is+the+IFE+matrix+and+EFE+matrix%2C+IE+matrix%2C+the+selection+of+our+priorities+out+of+a+method+of+QSPM+alternative+strategy.This+research+result+indicates+that+the+internal+factor+main+strength+is+a+product+varies+and+product+quality+awake%2C+weakness+thing+is+lack+ao+promotion+and+higher+prices+of+competitors.+External+factors+main+opportunities+owned+CV+Siger+Jati+is+any+chance+to+promote+online+that+allows+a+company+product+more+recognized+by+the+public.+Threats+of+CV+Siger+Jati+is+how+many+companies+engaged+and+harder+to+get+and+high+raw+marerials+teak+a+good+quality.+Result+of+formulating+and+mapping+IE+matrix+IE+CV+Siger+Jati+be+on+the+gold+and+build+development.+By+virtue+of+position+the+company+alternative+proper+strategy+used+by+the+company+is+the+strategy+market+penetration+and+market+development+of+a+product%2C+considered+that+a+strategy+(version+has+been+integrated+to+front%2C+backward+and+horizontal).The+results+of+analysis+produced+eight+strategy+then+are+to+be+given+priority+with+the+methods+QSPM+and+produces+two+alternatives+the+main+is+to+keep+the+product+quality+and+strategies+do+business+extension.%0D%0AKeywords%3A+CV+Siger+Jati%2C+Internal+factor+%2C+External+factors+%2C+IFE+Matrix%2C+EFE+Matrix%2C+SWOT+Matrix%2C+QSPM.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-10-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28958%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28958%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28958%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SEPTIANA+WATI%2C+1311011148++(2017)+ANALISIS+STRATEGIBISNIS+INDUSTRI+FURNITUR+(Studi+Kasus+CV+Siger+Jati+di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28958%2F