?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=+PENGETAHUAN+DAN+SIKAP+KONSUMEN+DALAM+MEMBELI+YOGHURT+DI+BANDAR+LAMPUNG&rft.creator=Kahfindra+Khalik+Kabuli%09%2C+1014023068&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui%3A+(1)+pola+dan+proses+pengambilan+keputusan+pembelian+yoghurt+cair%2C+(2)+pengetahuan+konsumen%2C+dan+(3)+sikap+konsumen+terhadap+produk+yoghurt+cair+di+Bandar+Lampung.++Penelitian+ini+menggunakan+metode+survei+dengan+jumlah+responden+sampel+sebanyak+96+orang.+Pengambilan+sampel+dilakukan+dengan+metode+accidental+sampling.+++Analisis+data+yang+digunakan+dalam+penelitian+ini++adalah+uji+validitas+dan+reliabilitas+kuesioner+serta+deskriptif+kualitatif+dan+model+multiatribut+Fishbein.++Atribut+yang+digunakan+dalam+penelitian+ini+adalah+harga%2C+variasi+rasa%2C+merek%2C+volume%2C+informasi+kadaluarsa%2C+kondisi+kemasan%2C+kandungan+gizi%2C+iklan%2C+cita+rasa%2C+label+halal+dan+kemudahan+mendapatkan+produk.++Hasil+penelitian+ini+menunjukkan+bahwa%3A+(1)+pengambilan+keputusan+pembelian+yoghurt+dilakukan+melalui+lima+tahap+yaitu+pengenalan+kebutuhan%2C+pencarian+informasi%2C+evaluasi+alternatif%2C+keputusan+pembelian+dan+pasca+pembelian%2C+(2)+pengetahuan+konsumen++yoghurt+cair+termasuk+dalam+kategori+baik+serta+(3)+atribut+yang+paling+disukai+dan+dipercayai+oleh+konsumen+adalah+label+halal.%0D%0A%0D%0AKata+kunci%3A+konsumen%2C+pengetahuan%2C+sikap%2C+yoghurt+cair%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine%3A++(1)+the+pattern+and+decision+making+process+on+purchasing+liquid+yogurt%2C+(2)+the+consumer's+knowledge+on+liquid+yoghurt+products%2C+and+(3)+the+consumer%E2%80%99s+attitude+toward+liquid+yoghurt+product+in+Bandar+Lampung.+This+study+uses+survey+method+involving+96+respondents+who+are+drawn+by+accidental+sampling+method.++The+method+of+data+analysis+used+in+this+study+are+the+validity+and+reliability+test+for+questionnaires+as+well+as+descriptive+qualitative+analysis+and+analysis+of+Fishbein+multiattribute+model.+The+attributes+use+in+this+study+are+price%2C+taste+of+variation%2C+brand%2C+volume%2C+expired+date+information%2C+packaging+condition%2C+nutritional+content%2C+advertisement%2C+taste%2C+halal+label+and+the+ease+of+getting+the+product.+The+results+of+this+study+shown+that%3A+(1)+decision+making+was+done+through+five+stages%3A+the+introduction+of+needs%2C+information+search%2C+alternative+evaluation%2C+purchase+decision+and+post+purchase%2C+(2)+consumer+knowledge+of+liquid+yoghurt+was+in+good+category%2C+(3)+the+most+favored+and+trusted+attribute+by+consumers+was+the+halal+label.%0D%0A%0D%0AKey+words%3A+attitude%2C+consumer%2C+knowledge%2C+liquid+yoghurt%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2017-08-31&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28962%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28962%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28962%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Kahfindra+Khalik+Kabuli+%2C+1014023068++(2017)++PENGETAHUAN+DAN+SIKAP+KONSUMEN+DALAM+MEMBELI+YOGHURT+DI+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28962%2F