?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KELAYAKAN+USAHA+DAN+PREFERENSI+KONSUMEN%0D%0ABERAS+ANALOG+DI+KELURAHAN+WAY+KANDIS+KECAMATAN%0D%0ATANJUNG+SENENG+BANDAR+LAMPUNG&rft.creator=IkrarTriastuti%2C+1524051006&rft.subject=Budidaya+tanaman&rft.description=Beras+analog+merupakan+produk+beras+dari+bahan+non+padi+dan+memiliki+bentuk%0D%0Amenyerupai+beras+pada+umumnya.+Beras+analog+yang+dihasilkan+umumnya%0D%0Aberbentuk+butiran%2Fgranule%2C+ada+yang+berwarna+putih+dan+agak+kekuningan%2C+dan%0D%0Aberaroma+khas+singkong.+Produk+ini+memiliki+indeks+glikemik+rendah+sehingga+baik%0D%0Asekali+dikonsumsi+bagi+penderita+diabetes.+Oleh+karena+itu+akan+didirikan+usaha+beras%0D%0Aanalog+berbahan+dasar+ubikayu+di+Way+Kandis%2C+Kecamatan+Tanjung+Seneng%2C+Bandar%0D%0ALampung.+Penelitian+ini+bertujuan+untuk+mengetahui+kelayakan+usaha+beras%0D%0Aanalog+dan+mengetahui+preferensi+konsumen+terhadap+produk+beras+analog%0D%0Aberbahan+ubikayu.+Hasil+analisis+kelayakan+financial+dinyatakan+layak%2C+terbukti%0D%0Adengan+nilai+NPV+(Net+Present+Value)+(Rp269255452.03)%2C+IRR+(Internal+Rate+of%0D%0AReturn)+(32%25)%2C+B%2FC+Ratio+(2.49)%2C+dan+PBP+(Payback+Periode)+(3.62+tahun).+Hasil%0D%0Aanalisis+preferensi+konsumen+atribut+yang+termasuk+pada+kuadran+I+adalah%0D%0Apromosi.+Kuadran+II+terdapat+enam+atribut+yaitu+harga%2C+manfaat%2C+motivasi%2C%0D%0Akemudahan+membeli%2C+komposisi%2C+dan+anggota+keluarga.+Atribut+yang+termasuk%0D%0Apada+kuadran+III+adalah+bonus%2C+merk%2C+informasi%2C+tempat%2C+tenaga+penjual%2C+orang%0D%0Alain%2C+dan+teman+dan+tidak+ada+atribut+yang+terletak+pada+kuadran+IV.+Hal+ini%0D%0Amenunjukkan+bahwa+kinerja+beras+analog+tidak+ada+yang+berlebihan+dan+tidak%0D%0Aperlu+menurunkan+atribut.%0D%0AKata+kunci+%3A+beras+analog%2C+kelayakan%2C+preferensi+konsumen%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AArtificial+rice+is+a+product+of+non-rice+ingredients+and+has+a+shape+resembling+rice%0D%0Ain+general.+The+resulting+rice+is+commonly+in+the+form+granule%2C+some+of+wich+are%0D%0Awhite+and+slightly+yellowis%2C+and+smelled+typical+of+cassava.+This+product+has+a%0D%0Alow+glycemic+index+so+it+good+consumered+for+diabetics.+Therefore%2C+an+artificial%0D%0Acassava+based+business+will+be+established+Way+Kandis%2C+Tanjung+Seneng+District%2C%0D%0ABandar+Lampung.+This+studyaims+to+determine+the+feasibility+of+artificial+rice%0D%0Abusiness+and+know+the+preferences+of+consumers+to+artificial+rice+products+made%0D%0Afrom+cassava.+The+result+of+financial+feasibility+analysis+is+declared+feasible%2C%0D%0Aproved+by+the+value+of+NPV+(Net+Present+Value)+(525.618.459)%2C+IRR+(48%25)%2C+B%2FC%0D%0Aratio+(3.92)%2C+and+PBP+(Pay+Back+Period)+(2%2C73+years).+The+result+of+consumer+preference%0D%0Aattribute+analysis+which+is+included+in+quadrant+I+is+promotion.+Quadrant+II+there+are+enem%0D%0Aattributes+of+price%2C+benefits%2C+motivation%2C+ease+of+purchase%2C+composition%2C+and+family%0D%0Amembers.+Attributes+included+in+quadrant+III+are+bonus%2C+brand%2C+information%2C+place%2C+sales%0D%0Aperson%2C+other+persob%2C+and+friend+and+no+attribute+is+located+in+quadrant+IV.+This+shows%0D%0Athat+the+performance+of+artificial+rice+is+not+excessive+and+does+not+need+to+decrease%0D%0Aattributes.%0D%0AKeyword+%3A+artificial+rice%2C+feasibility%2C+consumer+preference&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-10-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28967%2F23%2FABSTRAK%2520BAHASA%2520INDONESIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28967%2F4%2FTESIS%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28967%2F3%2FTESIS%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IkrarTriastuti%2C+1524051006++(2017)+ANALISIS+KELAYAKAN+USAHA+DAN+PREFERENSI+KONSUMEN+BERAS+ANALOG+DI+KELURAHAN+WAY+KANDIS+KECAMATAN+TANJUNG+SENENG+BANDAR+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+MAGISTER+TEKNOLOGI+INDUSTRI+PERTANIAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28967%2F