?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KOMUNIKASI+DAN+CITRA+TERHADAP+LOYALITAS%0D%0AYANG+DIMEDIASI+OLEH+KEPERCAYAAN+MEREK+PADA%0D%0APERUSAHAAN+JASA+TITIPAN+KILAT%0D%0A(Studi+pada+Pengguna+Jasa+PT.+Jalur+Nugraha+Ekakurir%0D%0Adi+Bandar+Lampung)&rft.creator=Mutiara%2C+1416051077&rft.subject=+&rft.subject=HJ+Public+Finance&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+variabel+komunikasi+merek%0D%0Adan+citra+merek+terhadap+loyalitas+merek+yang+dimediasi+oleh+kepercayaan+merek%0D%0Apada+pengguna+jasa+PT.+Jalur+Nugraha+Ekakurir+(JNE)+di+Bandar+Lampung.+Jenis%0D%0Apenelitian+eksplanasi+ini+menggunakan+teknik+pengambilan+sampel+nonprobability%0D%0Adengan+metode+accidental+sampling+untuk+mengambil+sampel%0D%0Asebanyak+96+pengguna+jasa+JNE+di+Bandar+Lampung+menggunakan+kuisioner.%0D%0AMetode+analisis+data+dalam+penelitian+ini+menggunakan+Partial+Least+Square%0D%0A(PLS)+dengan+alat+uji+Smart+PLS+versi+2.0.m3.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+secara+parsial%2C+untuk+variabel+komunikasi%0D%0Amerek+dan+citra+merek+berpengaruh+signifikan+terhadap+kepercayaan+merek%2C%0D%0Akemudian+variabel+kepercayaan+merek+berpengaruh+signifikan+terhadap+loyalitas%0D%0Amerek%2C+dan+variabel+citra+merek+yang+dimediasi+oleh+kepercayaan+merek%0D%0Aberpengaruh+signifikan+terhadap+loyalitas+merek%2C+namun+komunikasi+merek+yang%0D%0Adimediasi+oleh+kepercayaan+merek+tidak+berpengaruh+terhadap+loyalitas+merek.%0D%0AHal+ini+menunjukkan+bahwa+peran+kepercayaan+merek+tidak+memediasi+penuh%0D%0Aantara+komunikasi+merek+dan+citra+merek+terhadap+loyalitas+merek+pada%0D%0Aperusahaan+jasa+titipan+kilat+JNE.+Implementasinya+untuk+Perusahaan+JNE+untuk%0D%0Amenerapkan+dan+meningkatkan+beberapa+aspek+dari+hasil+penelitian+ini+guna%0D%0Amenciptakan+dan+mempertahankan+loyalitas+merek+pelanggan+terhadap+JNE.%0D%0AKata+Kunci%3A+Komunikasi+Merek%2C+Citra+Merek%2C+Kepercayaan+Merek%2C+Loyalitas+Merek.%0D%0A%0D%0AIMPACT+OF+COMMUNICATION+AND+IMAGE+ON+LOYALTY+MEDIATED%0D%0ABY+BRAND+TRUST+IN+THE+SERVICE+COMPANY%0D%0A(Study+on+PT.+Jalur+Nugraha+Ekakurir%E2%80%99s+Service+User%0D%0Aat+Bandar+Lampung)%0D%0A%0D%0AThe+purpose+of+this+research+is+determining+the+impact+of+brand+communication%0D%0Aand+brand+image+on+brand+loyalty+mediated+by+brand+trust+to+PT.+Jalur+Nugraha%0D%0AEkakurir%E2%80%99s+Service+User+at+Bandar+Lampung.+The+type+of+this+explanation+is+using%0D%0Anon-probability+sampling+technique+with+accidental+sampling+method+for+taking%0D%0A96+respondens+as+the+sample+from+JNE%E2%80%99s+Service+User+at+Bandar+Lampung+by%0D%0Aquestioner.+Data+analysis+method+in+this+research+using+Partial+Least+Square%0D%0A(PLS)+with+test+tool+Smart+PLS+version+2.0.m3.%0D%0AThe+result+of+this+research+imply+partially%2C+for+brand+communication+and+brand%0D%0Aimage+have+significant+impact+on+brand+trust%2C+then+brand+trust+have+significant%0D%0Aimpact+on+brand+loyalty%2C+and+brand+image+mediated+by+brand+trust+also+have%0D%0Asignificant+impact+on+brand+loyalty%2C+but+brand+communication+mediated+by+brand%0D%0Atrust+have+not+impact+on+brand+loyalty.+This+suggests+that+the+role+of+brand+trust%0D%0Aas+mediating+variable+is+have+not+full+mediating+between+brand+communication%0D%0Aand+brand+image+as+independent+variables+and+brand+loyalty+as+dependent%0D%0Avariable+at+JNE+Service+Company.+Implementations+for+the+JNE+Service+Company%0D%0Ais+apply+and+improve+some+aspects+from+the+results+of+this+research+to+create+and%0D%0Amaintain+customer+brand+loyalty+on+JNE.%0D%0AKey+Word%3A+Brand+Communication%2C+Brand+Image%2C+Brand+Trust%2C+Brand+Loyalty.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-10-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28992%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28992%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F28992%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Mutiara%2C+1416051077++(2017)+PENGARUH+KOMUNIKASI+DAN+CITRA+TERHADAP+LOYALITAS+YANG+DIMEDIASI+OLEH+KEPERCAYAAN+MEREK+PADA+PERUSAHAAN+JASA+TITIPAN+KILAT+(Studi+pada+Pengguna+Jasa+PT.+Jalur+Nugraha+Ekakurir+di+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F28992%2F