?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENDAPATAN+DAN+EFISIENSI+PEMASARAN%0D%0ABIBIT+MAWAR+(ROSA+sp)+DI+KECAMATAN+PEKALONGAN%0D%0AKABUPATEN+LAMPUNG+TIMUR&rft.creator=DEWI+NURUL+FERDIANINGSIH+%2C+1214131026&rft.subject=HB+Economic+Theory&rft.subject=Budidaya+tanaman&rft.description=Penelitian+ini+bertujuan+untuk+(1)+menganalisis+pendapatan+usahatani+bibit+mawar%2C%0D%0Adan+(2)+mengetahui+efisiensi+pemasaran+bibit+mawar.+Penelitian+ini+dilakukan+di%0D%0AKecamatan+Pekalongan+yang+dipilih+secara+sengaja+dan+jumlah+sampel+adalah+25%0D%0Apetani+dan+32+pedagang+dalam+sistem+pemasaran.+Metode+pengambilan+sampel%0D%0Apetani+digunakan+dengan+metode+sensus%2C+sedangkan+metode+pengambilan+sampel%0D%0Adalam+sistem+pemasaran+dilakukan+dengan+cara+menelusuri+saluran+pemasaran.%0D%0APengumpulan+data+dilakukan+pada+bulan+September+sampai+Desember+2016.%0D%0AMetode+analisis+yang+digunakan+dalam+penelitian+ini+adalah+analisis+kuantitatif%0D%0A(statistik)+dan+kualitatif+(deskriptif).+Analisis+kuantitatif+digunakan+untuk%0D%0Amenganalisis+pendapatan+usahatani%2C+pangsa+produsen%2C+marjin+pemasaran+dan+Ratio%0D%0AProfit+Marjin+(RPM)%2C+sedangkan+analisis+kualitatif+digunakan+untuk+mengetahui%0D%0Astruktur+pasar%2C+perilaku+pasar%2C+dan+saluran+pemasaran.+Hasil+penelitian%0D%0Amenunjukkan+bahwa%3A+(1)+usahatani+bibit+mawar+di+Kecamatan+Pekalongan%0D%0AKabupaten+Lampung+Timur+menguntungkan+dengan+pendapatan+atas+biaya+total%0D%0Aper+usahatani+adalah+Rp+7.679.035%2C44+dengan+Revenue+Cost+Ratio+(R%2FC)+atas%0D%0Abiaya+total+adalah+2%2C64%2C+dan+(2)+sistem+pemasaran+bibit+mawar+di+Kecamatan%0D%0APekalongan+tidak+efisien%2C+karena+nilai+(RPM)+tidak+merata+di+setiap+saluran+dan%0D%0Alembaga+perantara+pemasaran+serta+nilai+pangsa+produsen+masih+rendah%2C+yaitu+di%0D%0Abawah+50%25.%0D%0AKata+kunci%3A+pemasaran%2C+pendapatan%2C+RPM%2C+R%2FC%2C+usahatani+bibit+mawar%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aims+to+analyze+(1)+rose+seed+farming+income+and+(2)+efficiency+of+rose%0D%0Aseed+marketing+system.+This+research+is+conducted+in+Pekalongan+Sub-district%0D%0Awhich+the+place+is+chosen+purposely.+Furthermore%2C+the+total+of+samples+are+25%0D%0Afarmers+and+32+traders+in+marketing+system.+Note+that%2C+the+methods+to+obtain+the%0D%0Asample+of+farmers+and+of+marketing+system+are+sensus+and+the+marketing+channel%0D%0Atracing+methods%2C+respectively.+Additionally%2C+the+data+collection+was+conducted+in%0D%0Aperiod+of+September+-+December+2016.+Then%2C+the+analysis+methods+used+in+this%0D%0Aresearch+are+the+analysis+of+quantitative+(statistical)+and+qualitative+(descriptive).%0D%0AThe+quantitative+analysis+is+used+to+analyze+the+farm+income%2C+producer+share%2C%0D%0Amarketing+margin%2C+and+Profit+Margin+Ratio+(RPM)%2C+while+the+qualitative+analysis%0D%0Ais+used+to+know+the+market+structure%2C+market+conduct%2C+and+marketing+channel.%0D%0ATherefore%2C+the+results+show+that%3A+(1)+the+rose+seed+farming+in+Pekalongan+Subdistrict%2C%0D%0AEast+Lampung+Regency%2C+is+benefited+by+total+cost+per+farm+of%0D%0ARp7.679.035%2C44+with+Revenue+Cost+Ratio+(R%2FC)+for+total+cost+of+2%2C64+and+(2)+the%0D%0Amarketing+system+of+rose+seed+in+Pekalongan+Sub-district+is+not+efficient+because%0D%0Athe+value+of+RPM+is+uneven+in+every+channel+and+marketing+institution.+Finally%2C%0D%0Athe+value+of+producer's+share+is+still+low%2C+that+is+below+to+50%25.%0D%0AKeywords%3A+income%2C+marketing%2C+rose+seed+farming%2C+RPM%2C+R%2FC&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2017-10-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29366%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29366%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29366%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DEWI+NURUL+FERDIANINGSIH+%2C+1214131026++(2017)+ANALISIS+PENDAPATAN+DAN+EFISIENSI+PEMASARAN+BIBIT+MAWAR+(ROSA+sp)+DI+KECAMATAN+PEKALONGAN+KABUPATEN+LAMPUNG+TIMUR.++FAKULTAS+PERTANIAN%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29366%2F