?url_ver=Z39.88-2004&rft_id=1216031104&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KOMUNIKASI+INTERPERSONAL+FEMALE+PRESENTER%0D%0ATERHADAP+KEPUTUSAN+KONSUMEN+DALAM+MEMBELI%0D%0APRODUK+ROKOK%0D%0A(Studi+pada+Konsumen+Rokok+di+Universitas+Bandar+Lampung)&rft.creator=Shafira+Dhewanti%2C+1216031104&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Komunikasi+yang+dilakukan+seorang+female+presenter+dengan+konsumen+dalam%0D%0Akegiatan+promosinya+termasuk+dalam+komunikasi+interpersonal%2C+yaitu+komunikasi%0D%0Ayang+melibatkan+dua+orang+atau+lebih.+Sebelum+melakukan+kegiatan+promosi%2C%0D%0Afemale+presenter+terlebih+dahulu+mendapatkan+pelatihan+atau+training+dari%0D%0Aperusahaan+untuk+melatih+tata+cara+berkomunikasi+yang+dapat+mempengaruhi%0D%0Akeputusan+konsumen+dalam+mengambil+sebuah+keputusan+untuk+membeli+produk%0D%0Arokok+yang+ditawarkan+dengan+cara+yang+beretika.+Adapun+tujuan+dari+penelitian%0D%0Aini+adalah+untuk+mengetahui+besar+pengaruh+komunikasi+interpersonal+female%0D%0Apresenter+terhadap+keputusan+konsumen+dalam+membeli+produk+rokok.%0D%0ATipe+penelitian+ini+adalah+penelitian+korelasional%2C+dan+menggunakan+metode%0D%0Apenelitian+kuantitatif.+Populasi+pada+penelitian+ini+adalah+mahasiswa+aktif%0D%0AUniversitas+Bandar+Lampung+(UBL)+angkatan+2009-2015+yang+telah+mengisi%0D%0AKRS+(Kartu+Rencana+Studi)+dari+semua+jurusan+dan+program+yang+berjumlah%0D%0A2650+mahasiswa+dengan+jumlah+sampel+sebanyak+96+orang.+Analisis+statistik+yang%0D%0Adigunakan+pada+penelitian+ini+adalah+Analisis+Regresi+Linear+sederhana.%0D%0AHasil+penelitian+menunjukkan+thitung+yaitu+%3D+6%2C256+apabila+dibandingkan+dengan%0D%0Attabel+pada+taraf+nyata+95%25+dan+%CE%B1+%3D+0%2C05+yaitu+1%2C660+maka+thitung+%3D+6%2C256+%3E+ttabel+%3D%0D%0A1%2C660+sehingga+dapat+disimpulkan+bahwa+terdapat+pengaruh+antara+variabel+X%0D%0A(komunikasi+interpersonal+female+presenter)+terhadap+variabel+Y+(keputusan%0D%0Akonsumen+dalam+membeli+produk+rokok)+pada+konsumen+rokok+di+Universitas%0D%0ABandar+Lampung.+Hasil+penelitian+diperoleh+persamaan+regresi+Y+%3D+0%2C496+%2B%0D%0A0%2C068X+%2B+et.+Hasil+persamaan+tersebut+menunjukkan+bahwa+komunikasi%0D%0Ainterpersonal+female+presenter+berpengaruh+terhadap+keputusan+konsumen+dalam%0D%0Amembeli+produk+rokok%2C+dimana+setiap+terjadi+peningkatan+nilai+pada+variabel%0D%0Akomunikasi+interpersonal+female+presenter+maka+keputusan+konsumen+dalam%0D%0Amembeli+produk+rokok+akan+meningkat.%0D%0AKata+Kunci%3A+komunikasi+interpersonal%2C+female+presenter%2C+keputusan+konsumen%2C%0D%0Aproduk+rokok%0D%0AINTERPERSONAL+COMMUNICATION+EFFECT+OF+FEMALE%0D%0APRESENTERS+ON+CONSUMERS%E2%80%99+DECISION+IN+BUYING%0D%0ACIGARETTE+PRODUCTS%0D%0A(Study+on+Cigarette+Consumers+at+Bandar+Lampung+University)%0D%0A%0D%0ACommunication+made+by+a+female+presenter+with+consumers+in+promotional%0D%0Aactivities+included+in+interpersonal+communication%2C+i.e.+communication+involving%0D%0Atwo+or+more+people.+Before+conducting+promotional+activities%2C+female+presenters%0D%0Aget+training+from+the+company+to+train+communication+procedures+that+can%0D%0Ainfluence+consumers%E2%80%99+decision+in+taking+a+decision+to+buy+cigarette+products%0D%0Aoffered+in+an+ethical+way.+The+purpose+of+this+research+is+to+know+the+influence+of%0D%0Ainterpersonal+communication+of+female+presenters+toward+consumers%E2%80%99+decision+in%0D%0Abuying+cigarette+products.%0D%0AThe+type+of+this+study+is+correlational+research%2C+and+used+quantitative+research%0D%0Amethod.+The+population+in+this+study+is+the+active+student+of+Bandar+Lampung%0D%0AUniversity+(UBL)+force+2009-2015+who+has+filled+the+KRS+(Card+Study+Plan)+from%0D%0Aall+departments+and+programs+amounted+to+2650+students+with+96+samples.%0D%0AStatistical+analysis+used+in+this+study+is+a+simple+linear+regression+analysis.%0D%0AThe+result+showed+that+tcount+%3D+6%2C256+when+compared+with+ttable+at+the+real+level+of%0D%0A95%25+and+%CE%B1+%3D+0%2C05+that+is+1.660+then+tcount+%3D+6%2C256+%3E+ttable+%3D+1%2C660+so+it+can+be%0D%0Aconcluded+that+there+is+influence+between+variable+X+(female+presenters%0D%0Ainterpersonal+communication)+to+variable+Y+(Consumers%E2%80%99+decision+to+buy%0D%0Acigarette+products)+to+cigarette+consumer+at+Bandar+Lampung+University.+The%0D%0Aresults+obtained+by+regression+equation+Y+%3D+0%2C496+%2B+0%2C068X+%2B+et.+The+result+of+the%0D%0Aequation+shows+that+the+interpersonal+communication+of+femalepresenters+has+an%0D%0Aeffect+on+consumers%E2%80%99+decision+to+buy+cigarette+product%2C+where+every+value%0D%0Aincrease+in+interpersonal+communication+communication+variable+of+female%0D%0Apresenters+hence+consumers%E2%80%99+decision+to+buy+cigarette+products+will+increase.%0D%0AKeywords%3A+interpersonal+lcommunication%2C+female+presenter%2C+consumers%E2%80%99+decision%2C%0D%0Acigarette+product&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-10-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29414%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29414%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29414%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Shafira+Dhewanti%2C+1216031104++(2017)+PENGARUH+KOMUNIKASI+INTERPERSONAL+FEMALE+PRESENTER+TERHADAP+KEPUTUSAN+KONSUMEN+DALAM+MEMBELI+PRODUK+ROKOK+(Studi+pada+Konsumen+Rokok+di+Universitas+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29414%2F