?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIMBOL+SIMBOL+PESAN+PERSUASIF+MELALUI+DESIGN+POSTER.%0D%0A(ANALISIS+VISUALISASI+PADA+POSTER+EVENT+MUSIK%0D%0ANGAYOGJAZZ+FESTIVAL+PERIODE+2013-2016)&rft.creator=MUHAMMAD+FEBRY%2C++1216031069&rft.subject=+&rft.subject=HE+Transportation+and+Communications&rft.description=Poster+sebagai+salah+satu+bentuk+media+atau+saluran+dalam+proses+komunikasi%0D%0Ayang+biasanya+bertujuan+untuk+memperkenalkan%2C+menginformasikan+bahkan%0D%0Amempersuasif+masyarakat%2Fkomunikan+dengan+menggunakan+daya+tarik+visual+dan%0D%0Amakna+dalam+simbol+pesannya.+Gambaran+poster+sebagai+media+informasi+dan%0D%0Amempersuasif+masyarakat+dapat+kita+lihat+pada+poster+even+musik+Ngayogjazz%0D%0AFestival.+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+apa+sajakah+dan%0D%0Abagaimana+simbol-simbol+persuasif+direpresentasikan+melalui+desain+visual+poster%0D%0Amusik+Ngayogjazz+Festival+periode+2013-2016.+Teori+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+teori+Semiotika+dengan+metode+analisis+semiotika%0D%0Atrianglemeaning+oleh+Charles+Sanders+Pierce.+Penelitian+ini+menggunakan+tipe%0D%0Apenelitian+kualitatif%2C+dengan+teknik+pengumpulan+data+melalui+dokumentasi+dan%0D%0Astudi+pustaka.+Hasil+penelitian+ini+menunjukkan+bahwa+simbol+persuasif+yang%0D%0Aterdapat+dalam+poster+Ngayogjazz+Festival+berupa+Tagline+dari+tema%2C+pemilihan%0D%0Awarna+backgroud+dan+tipografi%2C+ilustrasi+budaya+lokal%2C+penentuan+font%2C+dan%0D%0Ainformasi+pengisi+acara.+Dan+hasil+dari+penelitian+ini+menunjukkan+bahwa+bahwa%0D%0Apemilihan+atau+penggunaan+simbol+dalam+desain+poster+Ngayogjazz+Festival+tidak%0D%0Ahanya+semata+memikirkan+nilai+estetis+dari+sebuah+karya+seni+desain+grafis+namun%0D%0Amemperhatikan+sosiokultural+tempat+event+diselenggarakan+dan+tujuan+suatu+event%0D%0Atersebut+diadakan+agar+makna+dan+pesan+dapat+diterima+dengan+baik.%0D%0AKata+kunci+%3A+Simbol+pesan+persuasif%2C+Semiotika+Charles+S+Pierce%2C+Poster.%0D%0A%0D%0Aabstract%0D%0A%0D%0APoster+as+one+of+media+or+channel+in+the+communication+process+that+usually+aims%0D%0Ato+introduce%2C+to+inform+the+community+even+to+persuade+the+communicant+using%0D%0Athe+visual+appeal+and+meaning+of+message+symbols.+The+image+of+the+poster+as+a%0D%0Amedium+of+information+and+persuad+the+community+we+can+see+on+the+Ngayogjazz%0D%0AMusic+Festival+event+poster.+The+purpose+of+this+research+is+to+find+out+what+and%0D%0Ahow+persuasive+symbols+represented+through+visual+design+Ngayogjazz+Music%0D%0AFestival+poster+2013-2016+period.+The+theory+used+in+this+study+is+a+theory+of%0D%0ASemiotics+by+the+method+of+analysis+of+the+semiotics+of+triangle+meaning+by%0D%0ACharles+Sanders+Pierce.+This+research+uses+qualitative+research+type%2C+with+the%0D%0Atechniques+of+data+collection+is+the+documentation+and+study+of+the+literature.+The%0D%0Aresults+of+this+research+show+that+the+symbols+contained+in+the+persuasive%0D%0ANgayogjazz+poster+of+the+Festival+by+the+Tagline+of+theme%2C+from+the+background%0D%0Aand+typography+color+selection%2C+illustration+of+local+culture%2C+determination+of+the%0D%0Afont%2C+and+guess+star+event+information.+Accordingly+the+results+of+this+research%0D%0Ashow+that+that+the+selection+or+the+use+of+the+symbol+in+poster+design+Ngayogjazz%0D%0AFestival+not+only+think+of+the+aesthetics+of+a+work+of+art+graphic+design+but+pay%0D%0Aattention+to+the+sociocultural+place+of+event+held+and+the+purpose+of+an+event+that%0D%0Ais+held+so+that+the+meaning+and+the+message+can+be+received+well.%0D%0AKeywords%3A+Persuasive+messages+symbol%2C+Semiotic+of+Charles+S.+Pearce%2C+Poster.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-12-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29458%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29458%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29458%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+FEBRY%2C+1216031069++(2017)+SIMBOL+SIMBOL+PESAN+PERSUASIF+MELALUI+DESIGN+POSTER.+(ANALISIS+VISUALISASI+PADA+POSTER+EVENT+MUSIK+NGAYOGJAZZ+FESTIVAL+PERIODE+2013-2016).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29458%2F