?url_ver=Z39.88-2004&rft_id=1311011084&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Effect+of+Narrative+Online+Advertising+Dimension+on%0D%0APurchase+Intention+Mediated+with+Customer%E2%80%99s+Attitude+at%0D%0AFacebook+in+Indonesia%0D%0A&rft.creator=Irfan+Dwikinanda%2C+1311011084&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HE+Transportation+and+Communications&rft.description=The+purpose+of+this+research+is+to+know+the+effect+of+the+narrative+online+advertisement+on+purchase+intention+and+mediated+with+customer%E2%80%99s+attitude+within+Facebook%E2%80%99s+advertisements.+The+sample+of+this+research+is+130+based+on+random+purposive+sampling.+The+analysis+of+this+research+to+measure+the+mediation+is+based+on+the+Sobel+test.+The+result+of+this+research+shows+that+narrative+online+advertisement+dimension+has+a+positive+and+significant+result+on+purchase+intention.+The+result+of+this+research+shows+that+the+customer%E2%80%99s+attitude+has+a+partial+mediation+effect+on+the+narrative+online+advertisement+on+customer%E2%80%99s+attitude+that+has+5.207697+t+count+in+the+Sobel+test+result.+Narrative+online+advertisement+dimension+affects+customer%E2%80%99s+attitude+showed+by+the+t+count%2C+which+valued+as+7.127%3E+t+table+(1.656752)+whereas+customer%E2%80%99s+attitude+affects+purchase+intention+has+a+t+count+of+6.813%2C+which+is+bigger+than+the+t+-table+(1.656752).%0D%0AKeywords%3A+Narrative+Online+Advertisement%2C+Customer+Attitude%2C+Purchase+Intention&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2017-12-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29557%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29557%2F15%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29557%2F16%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Irfan+Dwikinanda%2C+1311011084++(2017)+The+Effect+of+Narrative+Online+Advertising+Dimension+on+Purchase+Intention+Mediated+with+Customer%E2%80%99s+Attitude+at+Facebook+in+Indonesia.++Fakultas+Ekonomi+dan+Bisnis%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29557%2F