?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Influence+of+Brand+Personality+Dimensions+Towards+Brand+Loyalty%3A+A+Study+at+The+Body+Shop+Lampung&rft.creator=Novita+Supardi%2C+1311011114&rft.subject=H+Social+Sciences+(General)&rft.subject=HB+Economic+Theory&rft.subject=HD28+Management.+Industrial+Management&rft.description=Brand+personality+is+one+of+the+important+strategy+to+be+the+basis+of+relationship+between+the+company+and+the+customers+in+order+to+enhance+brand+loyalty.+Brand+personality+has+five+dimensions%2C+such+as+sincerity%2C+excitement%2C+competence%2C+sophistication+and+ruggedness.+The+purpose+of+this+research+is+to+know+the+influence+of+brand+personality+towards+brand+loyalty+in+The+Body+Shop+Lampung.+%0D%0AData+were+distributed+to+100+respondents+of+The+Body+Shop+Lampung+customers+who+have+membership+card+or+purchase+more+than+3+times.+By+applying+descriptive+research+design+The+Body+Shop+Lampung+as+the+object+research%2C+using+purposive+sampling+technique+to+get+samples%2C+multiple+regression+analysis+as+the+technique+analysis%2C+and+the+result+has+shown+that+brand+personality+dimensions+(sincerity%2C+excitement%2C+competence%2C+sophistication+and+ruggedness)+has+positively+and+significantly+influence+towards+brand+loyalty+on+The+Body+Shop.+In+this+research%2C+brand+personality+dimensions+have+influenced+towards+brand+loyalty+as+48%2C6%25.+%0D%0AThe+research+also+found+that+the+competitive+advantage+for+The+Body+Shop+is+excitement+dimension+as+the+major+personality+that+has+influenced+the+customers+to+keep+buying+the+brands+in+the+future+and+recommend+the+brand+to+others.+%0D%0A%0D%0AKeyword%3A+Brand+Personality+Dimension+and+Brand+Loyalty%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-12-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29655%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29655%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29655%2F5%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Novita+Supardi%2C+1311011114++(2017)+The+Influence+of+Brand+Personality+Dimensions+Towards+Brand+Loyalty%3A+A+Study+at+The+Body+Shop+Lampung.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29655%2F