?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+SISTEM+PROSESING+DAN+PEMASARAN+BERAS+PADA%0D%0APT+PERTANI+PROVINSI+LAMPUNG&rft.creator=MONA+ARTA+PERMATASARI+%2C+1114131075&rft.subject=Budidaya+tanaman&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui%3A+(1)+sistem+pengadaan+beras%2C+(2)+kinerja+sistem%0D%0Adistribusi+beras%2C+(3)+strategi+penyelesaian+kredit+bermasalah+di+PT+Pertani+Provinsi%0D%0ALampung.+Penelitian+ini+menggunakan+metode+studi+kasus.+Lokasi+penelitian+dipilih%0D%0Asecara+sengaja+(purposive)+di+PT+Pertani+Provinsi+Lampung+dengan+pertimbangan+bahwa%0D%0APT+Pertani+adalah+perusahan+pemerintah+yang+bergerak+dalam+pemasaran+beras+di+Kota%0D%0ABandar+Lampung.+Responden+dalam+penelitian+ini+adalah+kepala+PT+Pertani+Cabang%0D%0ALampung+dan+kios-kios+yang+menjadi+agen+PT+Pertani+Cabang+Lampung.+Pengambilan%0D%0Adata+dilakukan+pada+bulan+Desember+2016+-+Februari+2016.+Data+dalam+penelitian+ini%0D%0Adianalisis+secara+kualitatif+dan+deskriptif+kuantitatif.+Hasil+penelitian+menunjukkan%0D%0Abahwa+(1)+sistem+pengadaan+beras+di+PT+Pertani+Provinsi+Lampung+yang+bermitra+dengan%0D%0Aagen+belum+efisien%2C+(2)+kinerja+sistem+distribusi+beras+di+PT+Pertani+sudah+cukup%0D%0Amemadai+sesuai+dengan+visi+perusahaan+dan+strategi+bauran+pemasaran+yaitu+produk%0D%0Aberkualitas%2C+harga+sesuai%2C+tempat+strategis%2C+walaupun+belum+ditunjang+dengan+promosi%0D%0Ayang+baik.+(3)+kredit+bermasalah+dan+strategi+pemasaran+yang+akan+datang+pada+PT%0D%0APertani+berada+pada+kuadran+I+(Growth).%0D%0AKata+kunci+%3A+beras%2C+distribusi%2C+marketing%2C+PT+pertani%2C+strategi%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aims+to+find+out%3A+(1)+the+rice+procurement+system%2C+(2)+the+rice+distribution%0D%0Asystem+performance+%2C+and+(3)the+problem+solving+strategy+of+non-performing+loans+at%0D%0A(Limited+liability+company)+PT+Pertani+Lampung+Province.+This+reaserch+uses+the+case%0D%0Astudy+method.+Furthermore%2C+the+research+location+is+chosen+purposively+at+PT+Pertani%0D%0ALampung+Province+with+the+consideration+that+PT+Pertani+is+a+government+company%0D%0Aengaged+in+rice+distribution+in+Bandar+Lampung+City.+Particulary+the+respondents+in%0D%0Athis+research+are+the+Head+of+PT+Pertani+Lampung+province+and+the+stalls+that+has%0D%0Abecome+the+agent+of+PT+Pertani+Lampung+Province.+The+data+are+a+taken+on+December%0D%0A2016+to+February+2017+and+than+analyzed+by+using+qualitative+and+quantitative%0D%0Adescriptive+method.+The+result+of+the+research+shows+that%3A+(1)+The+rice+procurement%0D%0Asystem+and+Economic+order+quantity+(EOQ)+in+PT+Pertani+Lampung+Province+partnered%0D%0Awith+the+agent+has+not+been+efficient+yet%2C+(2)+The+performance+of+rice+distribution+system%0D%0Ain+PT+Pertani+is+sufficient+in+accordance+with+the+company+vision+and+mix+marketing%0D%0Astrategies+which+are+the+quality+product%2C+price+accordingly%2C+and+strategic+place%2C%0D%0Aalthough+the+strategies+have+not+yet+been+supported+by+good+promotion.+(3)+the+loans+with%0D%0Aproblem+and+marketing+strategies+in+the+future+of+PT+Pertani+are+in+quadran+1+(Growth).%0D%0AKeywords%3A+rice%2C+distribution%2C+marketing%2C+PT+Pertani%2C+strategy&rft.publisher=JURUSAN+AGRIBISNIS&rft.date=2017-11-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29686%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29686%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29686%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MONA+ARTA+PERMATASARI+%2C+1114131075++(2017)+ANALISIS+SISTEM+PROSESING+DAN+PEMASARAN+BERAS+PADA+PT+PERTANI+PROVINSI+LAMPUNG.++JURUSAN+AGRIBISNIS%2C++FAKULTAS+PERTANIAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29686%2F