?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+FAKTOR+RISIKO%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+ONLINE%0D%0A(STUDI+PADA+PENGGUNA+SITUS+TOKOPEDIA.COM+DI+BANDAR%0D%0ALAMPUNG)&rft.creator=+FAUZAN+ANDRIAN+BAKRIE+%2C+1211011061&rft.subject=HB+Economic+Theory&rft.subject=HD61+Risk+Management&rft.description=Tokopedia.com+merupakan+online+marketplace+yang+memungkinkan+setiap+individu+dan%0D%0Apemilik+bisnis+di+Indonesia+membuka+dan+mengurus+toko+online+mereka+secara+mudah%0D%0Adan+bebas+biaya%2C+sekaligus+memberikan+pengalaman+jual+beli+online+secara+aman+dan%0D%0Anyaman.+Masalah+dalam+penelitian+ini+adalah+adanya+risiko-risiko+yang+harus%0D%0Aditanggung+dalam+pembelian+secara+online.+Permasalahan+dalam+penelitian+ini+adalah%0D%0Aapakah+faktor+risiko+memiliki+pengaruh+terhadap+keputusan+pembelian+online%2C+dimana%0D%0Atujuan+penelitian+ini+untuk+mengetahui+pengaruh+faktor+risiko+terhadap+keputusan%0D%0Apembelian.%0D%0AObjek+yang+diteliti+pada+penelitian+ini+yaitu+pengguna+situs+Tokopedia+di+Bandar%0D%0ALampung.+Desain+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+deskriptif%0D%0Averifikatif.+Metode+yang+digunakan+dalam+pengambilan+sampel+adalah+metode+non%0D%0Aprobability+sampling+dengan+teknik+purposive+sampling+dan+jumlah+sampel+dalam%0D%0Apenelitian+ini+berjumlah+100+responden+dengan+kriteria+yang+pernah+melakukan%0D%0Apembelian+online+di+situs+Tokopedia.com.+untuk+melihat+kontribusi+setiap+variabel%0D%0Abebas+secara+parsial+digunakan+uji+t+dan+untuk+menguji+hipotesis+digunakan+uji+F.%0D%0AKontribusi+variabel+dimensi+faktor+risiko+(X)+berperan+dalam+mempengaruhi+variabel+Y%0D%0A(keputusan+pembelian+online)+sebesar+56%2C1%25+dan+sisanya+dipengaruhi+oleh+variabel%0D%0Alainnya.+Hasil+analisis+kuantitatif+membuktikan+bahwa+variabel+risiko+waktu+(X4)%0D%0Amemberikan+pengaruh+paling+besar+sedangkan+variabel+risiko+keuangan+(X2)%0D%0Amemberikan+pengaruh+paling+kecil.%0D%0AKata+Kunci+%3A+Faktor+risiko%2C+keputusan+pembelian%2C+risiko+waktu%2C+risiko+keuangan.%0D%0A%0D%0Aabstract%0D%0A%0D%0ATokopedia.com+is+an+online+marketplace+that+enables+every+individual+and+business%0D%0Aowner+in+Indonesia+to+open+and+manage+their+online+store+easily+and+free+of+cost%2C+while%0D%0Aproviding+online+and+safe+selling+experience.+The+problem+in+this+study+is+the+existence%0D%0Aof+risks+that+must+be+borne+in+the+purchase+online.+The+problem+in+this+research+is%0D%0Awhether+the+risk+factor+has+an+influence+on+the+decision+of+online+purchase%2C+where+the%0D%0Apurpose+of+this+study+to+determine+the+influence+of+decision+factors+to+the+purchase%0D%0Adecision.%0D%0AThe+object+studied+in+this+research+is+the+user+of+Tokopedia+site+in+Bandar+Lampung.%0D%0AThe+study+design+used+in+this+research+is+descriptive+verification.+The+method+used+in%0D%0Athe+sampling+is+a+method+of+non-probability+sampling+with+purposive+sampling%0D%0Atechnique+and+the+number+of+samples+in+this+study+amounted+to+100+respondents+who%0D%0Ahad+used+criteria+purchasing+online+at+Tokopedia.com+site.+to+view+the+contribution+of%0D%0Aeach+independent+variable+partially+used+t+test+and+the+test+was+used+to+test+the%0D%0Ahypothesis+F.+The+variable+contribution+of+risk+factor+dimension+(X)+plays+a+role+in%0D%0Ainfluencing+variable+Y+(online+purchasing+decisions)+by+56%2C1%25+and+the+rest+influenced%0D%0Aby+other+variables.+Result+of+quantitative+analysis+proves+that+time+risk+variable+(X4)%0D%0Aprovides+the+most+impact+with+amounting+while+financial+risk+variable+(X2)+provides+the%0D%0Asmallest+effect.%0D%0AKeyword+%3A+Risk+factors%2C+online+purchasing+decisions%2C+time+risk%2C+financial+risk.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2017-11-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29707%2F4%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29707%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29707%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++FAUZAN+ANDRIAN+BAKRIE+%2C+1211011061++(2017)+PENGARUH+FAKTOR+RISIKO+TERHADAP+KEPUTUSAN+PEMBELIAN+ONLINE+(STUDI+PADA+PENGGUNA+SITUS+TOKOPEDIA.COM+DI+BANDAR+LAMPUNG).++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29707%2F