?url_ver=Z39.88-2004&rft_id=1216031102&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+IMPLEMENTASI+KEBIJAKAN+REGULASI%0D%0APENYIARAN+PROGRAM+ASING%0D%0A(Studi+Kasus+Serial+India+Pada+TV+ANTV+Periode+Januari+%E2%80%93+Oktober+2017)&rft.creator=+ROMILDA+OKTALIMA+%2C+1216031102&rft.subject=HE+Transportation+and+Communications&rft.subject=NX+Arts+in+general&rft.description=Penyiaran+televisi+mampu+memberi+pengaruh+terhadap+khalayak+tentang+informasi%0D%0Ayang+disampaikan+dan+televisi+merupakan+media+komunikasi+yang+efektif+dalam%0D%0Apenyampaian+pesan+baik+secara+verbal+maupun+non+verbal.+Berbagai+media%0D%0Atelevisi+berkompetisi+untuk+mengkontruksi+program+siaran+yang+dianggap+menarik%0D%0Aminat+khalayak+karena+program+siaran+mampu+menghasilkan+keuntungan+yang%0D%0Abesar.+Salah+satu+program+siaran+yang+dianggap+menghasilkan+keuntungan+adalah%0D%0Aprogram+serial+india+di+ANTV.+Program+serial+india+di+ANTV+disinyalir%0D%0Amerupakan+produk+siaran+yang+memiliki+pendapatan+iklan+yang+besar+sehingga%0D%0Aprogram+serial+india+pernah+membuat+ANTV+melanggar+regulasi+penyiaran.%0D%0ATujuan+penelitian+ini+adalah+untuk+menganalisis+implementasi+kebijakan+program%0D%0Aserial+india+berdasarkan+perspektif+teori+ekonomi+media%2C+UU+No.+32+tahun+2002%0D%0Atentang+penyiaran%2C+Pedoman+Perilaku+Penyiaran+dan+Standar+Program+Siaran%2C%0D%0Aserta+mampu+mengidentifikasi+faktor-faktor+yang+mendukung+implementasi%0D%0Akebijakan.+Penelitian+ini+menggunakan+jenis+penelitian+kualitatif+dengan+tipe%0D%0Adeskriptif+melalui+metode+pengumpulan+data+wawancara%2C+observasi%2C+dan%0D%0Adokumentasi.+Hasil+penelitian+menunjukkan+bahwa+ANTV+selalu+berupaya+untuk%0D%0Amendekatkan+diri+kepada+khalayak+salah+satunya+dengan+produk+siaran+serial%0D%0Aindia%2C+keberadaan+khalayak+diukur+melalui+data+rating%2C+ANTV+menjadikan%0D%0Akhalayaknya+sebagai+komoditas+yang+dijual+ke+pengiklan+melalui+data+rating.%0D%0ASetelah+dikeluarkannya+surat+peringatan+KPI%2C+ANTV+berusaha+agar+program+serial%0D%0Aindia+sesuai+dengan+regulasi+penyiaran.%0D%0AKata+kunci%3A+implementasi+kebijakan%2C+regulasi+penyiaran%2C+serial+india%2C+ANTV%0D%0A%0D%0Aabstract%0D%0A%0D%0ATelevision+broadcasting+is+able+to+give+effect+to+the+audience+about+the%0D%0Ainformation+conveyed+and+television+is+an+effective+communication+medium+in%0D%0Adelivering+messages+both+verball+and+non+verbal.+Various+television+media%0D%0Acompete+to+construct+broadcasting+programs+that+are+considered+attractive+to%0D%0Aaudiences+because+broadcasting+programs+are+able+to+generate+large+profits.+One%0D%0Aof+broadcasting+program+that+is+considered+to+generate+profit+is+the+serial+program%0D%0Aof+india+in+ANTV.+The+serial+program+of+india+in+ANTV+is+allegedly+a+broadcast%0D%0Aproduct+that+has+a+large+advertising+revenue+so+that+the+serial+program+of+india%0D%0Aonce+made+ANTV+violated+the+broadcasting+regulation.+The+purpose+of+this+study%0D%0Ais+to+analyze+the+implementation+of+policy+program+serial+India+based+on+the%0D%0Aperspective+of+media+economic+theory%2C+Law+Of+The+Republic+of+Indonesia%0D%0ANumber+32+of+2002+on+Broadcasting%2C+Broadcasting+Behavior+Guidelines+and%0D%0ABroadcast+Program+Standards%2C+and+able+to+identify+the+factors+that+support+the%0D%0Aimplementation+of+the+policy.+This+research+used+qualitative+research+with%0D%0Adescriptive+type.+To+collect+the+data%2C+the+researcher+used%2C+interview%2C+observation%2C%0D%0Aand+documentation.+The+results+showed+that+ANTV+always+try+to+get+closer+to+the%0D%0Aaudience+and+one+way+to+do+it+is+using+broadcast+serial+product+of+india%2C+the%0D%0Aexistence+of+the+audience+is+measured+through+the+rating+data%2C+ANTV+makes+the%0D%0Aaudience+as+a+commodity+sold+to+advertisers+through+the+rating+data.+After+the%0D%0Aissuance+of+KPI+warning+letter%2C+ANTV+tried+to+make+the+serial+program+of+India%0D%0Aappropriate+to+the+broadcasting+regulation.%0D%0AKey+word%3A+policy+implementation%2C+broadcasting+regulation%2C+serial+india%2C+ANTV&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2017-12-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29718%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29718%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29718%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++ROMILDA+OKTALIMA+%2C+1216031102++(2017)+ANALISIS+IMPLEMENTASI+KEBIJAKAN+REGULASI+PENYIARAN+PROGRAM+ASING+(Studi+Kasus+Serial+India+Pada+TV+ANTV+Periode+Januari+%E2%80%93+Oktober+2017).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29718%2F