?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPUASAN+KONSUMEN+DAN+CITRA+MEREK+TERHADAP%0D%0ALOYALITAS+MEREK+IPHONE+DI+BANDAR+LAMPUNG&rft.creator=YUDHA+SURYADINATA+%2C+1211011201&rft.subject=HB+Economic+Theory&rft.description=Iphone+merupakan+produk+handphone+pertama+yang+diproduksi+oleh+Apple%2C%0D%0AInc.Generai+pertama+iphone+masuk+pasar+Indonesia+adalah+di+tahun+2008.+Seiring%0D%0Adengan+berkembangnya+zaman%2C+masyarakat+kota+pada+saat+ini+mengalami+perubahan%0D%0Agaya+hidup.+Salah+satu+manifestasi+gaya+hidup+modern+saat+ini+adalah+kebiasaan%0D%0Akelompok+masyarakat+tertentu+yang+menggunakan+handphone+iphone+sebagai+gaya%0D%0Ahidup.+Rumusan+masalah+penelitian+yaitu+Apakah+variabel+Kepuasan+konsumen+dan%0D%0ACitra+merek+berpengaruh+terhadap+loyalitas+merek+handphone+iPhone+di+Bandar%0D%0ALampung.+Tujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+Kepuasan%0D%0Akonsumen+dan+Citra+merek+terhadap+loyalitas+merek+handphone+iPhone+di+Bandar%0D%0ALampung.%0D%0ASampel+penelitian+ini+adalah+konsumen+dengan+karakteristik+telah+menggunakan%0D%0Ahandphone+iphone+minimal+12+bulan%2C+dan+tipe+handphone+iphone+yang+digunakan%0D%0Aatau+pernah+digunakan.Teknik+pengumpulan+data+dengan+penyebaran+kuesioner%0D%0Akepada+pengguna+handphone+iphone+sebanyak+100+responden.+Teknik+analisis+data%0D%0Ayang+digunakan+adalah+regresi+linear+berganda.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+Variabel+yang+paling+dominan+berpengaruh%0D%0Aterhadap+loyalitas+merek+handphone+iphone+yaitu+kepuasan+konsumen.+Variabel+yang%0D%0Apaling+kecil+pengaruhnya+terhadap+loyalitas+konsumen+pada+penelitian+ini+yaitu+citra%0D%0Amerek+Variabel+kepuasan+konsumen+dan+citra+merek+dalam+mempengaruhi+loyalitas%0D%0Amerek+handphone+iPhone+di+Bandar+Lampungyang+memiliki+nilai+R2+sebesar+0.544%0D%0Aatau+memiliki+sumbangan+variabel+sebesar+54%2C4%25+sedangkan+sisanya+dipengaruhi%0D%0Aoleh+variabel+lain.%0D%0AKata+Kunci+%3A+Kepuasan+konsumen%2C+citra+merek%2C+dan+loyalitas+merek%0D%0A%0D%0Aabstract%0D%0A%0D%0AIphone+is+the+first+mobile+phone+product+manufactured+by+Apple%2C+Inc.+The+first%0D%0Ageneration+of+iphone+entered+into+the+Indonesian+market+was+in+2008.+Along+with+the%0D%0Adevelopment+of+the+times%2C+urban+society+at+this+time+experiencing+lifestyle+changes.%0D%0AOne+of+the+manifestations+of+modern+lifestyle+today+is+the+habits+of+certain%0D%0Acommunity+groups+who+use+iphone+as+a+lifestyle.+The+formulation+of+the+research%0D%0Aproblem+is+whether+consumer+satisfaction+variableand+brand+image+influence+on%0D%0Abrand+loyalty+on+iphone+in+Bandar+Lampung.+The+purpose+of+this+study+is+to%0D%0Adetermine+the+effect+of+customer+satisfaction%2C+brand+image+on+brand+loyalty+on%0D%0AiPhone+in+Bandar+Lampung.%0D%0AThe+sample+of+this+research+is+consumer+with+characteristics+have+been+using+iphone%0D%0Aphone+minimum+12+months%2C+and+type+of+iphone+used+or+never+used.+Data+collection%0D%0Atechniques+with+questionnaires+distributed+to+iphone+phone+users+as+much+as+100%0D%0Arespondents.+Data+analysis+technique+used+is+multiple+linear+regression.%0D%0AThe+results+of+this+study+indicate+that+the+most+dominant+variable+affect+the+brand%0D%0Aloyalty+of+iphone+brand+is+consumer+satisfaction.+The+smallest+variable+of+influence%0D%0Aon+brand+loyalty+in+this+research+are+brand+image.+The+variable+of+consumer%0D%0Asatisfaction+and+brand+image+in+influencing+the+loyalty+of+iPhone+brand+mobile%0D%0Aphone+in+Bandar+Lampung+which+has+R2+value+of+0.544+or+has+a+variable%0D%0Acontribution+of+54.4%25+while+the+rest+is+influenced+by+other+variables.%0D%0AKeywords%3A+Consumer+satisfaction%2C+brand+image%2C+and+brand+loyalty&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2017-12-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29763%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29763%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29763%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++YUDHA+SURYADINATA+%2C+1211011201++(2017)+PENGARUH+KEPUASAN+KONSUMEN+DAN+CITRA+MEREK+TERHADAP+LOYALITAS+MEREK+IPHONE+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29763%2F