?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+LAYANAN%2C+KUALITAS+PRODUK%2C+DAN%0D%0AHARGA+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A(Studi+Pada+Konsumen+Surya+Maxima+Photography+Bandar+Lampung)&rft.creator=Lian+Edvantris%2C+1011011088&rft.subject=HD61+Risk+Management&rft.description=Permasalahan+penelitian+ini+adalah+apakah+kualitas+layanan%2C+kualitas+produk%2C+dan%0D%0Aharga+berpengaruh+terhadap+keputusan+pembelian+pada+konsumen+Surya+Maxima%0D%0APhotography+Bandar+Lampung.+Hipotesis+penelitian+ini+adalah+diduga+kualitas%0D%0Alayanan%2C+kualitas+produk%2C+dan+harga+berpengaruh+terhadap+keputusan+pembelian%0D%0Apada+konsumen+Surya+Maxima+Photography+Bandar+Lampung.+Jumlah+sampel%0D%0Apenelitian+ini+sebanyak+110+responden+dengan+karakteristik+usia+18+tahun+keatas%0D%0Ayang+pernah+menggunakan+jasa+Surya+Maxima+Photography.+Hasil+penelitian%0D%0Amenyatakan+bahwa+hasil+uji+hipotesis+kualitas+layanan+(X1)%2C+kualitas+produk+(X2)%2C%0D%0Adan+harga+(X3)+secara+simultan+berpengaruh+terhadap+keputusan+pembelian+(Y)%0D%0Adengan+nilai+signifikan+p-value+%3D+0%2C011+%3C+0%2C05.+Hasil+uji+koefisien+determinasi%0D%0Asebesar+adjusted+R+square+sebesar+0%2C417+hal+ini+berarti+Kualitas+Layanan+(X1)%2C%0D%0AKualitas+Produk+(X2)%2C+dan+Harga+(X3)+berperan+dalam+memberikan+sumbangan%0D%0Avariabel+Keputusan+Pembelian+sebesar+41%2C7%25+sisanya+58%2C3%25+dipengaruhi+varibel%0D%0Alain+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0AKata+kunci+%3A+kualitas+layanan%2Ckualitas+produk%2C+harga+dan+keputusan+pembelian%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+problem+of+this+research+is+whether+the+quality+of+service%2C+product+quality%2C%0D%0Aand+price+have+an+effect+on+purchasing+decision+to+Surya+Maxima+Photography%0D%0Acustomer+of+Bandar+Lampung.+Hypothesis+in+this+research+is+supposed+service%0D%0Aquality%2C+product+quality%2C+and+price+influence+to+purchasing+decision+at+consumer%0D%0Aof+Surya+Maxima+Photography+Bandar+Lampung.+The+number+of+samples+of+this%0D%0Astudy+as+many+as+110+respondents+with+characteristics+of+age+18+years+and+over%0D%0Awho+ever+use+services+Surya+Maxima+Photography.+The+result+of+this+research%0D%0Astated+that+the+result+of+hypothesis+test+of+service+quality+(X1)%2C+product+quality%0D%0A(X2)%2C+and+price+(X3)+simultaneously+influence+purchasing+decision+(Y)+with%0D%0Asignificant+value+p-value+%3D+0%2C011+%3C0%2C05.+The+result+of+determination+coefficient%0D%0Atest+equal+to+adjusted+R+square+equal+to+0%2C417+this+mean+Quality+of+Service+(X1)%2C%0D%0AProduct+Quality+(X2)%2C+and+Price+(X3)+have+role+in+giving+variable+contribution+of%0D%0APurchase+Decision+41%2C7%25+the+rest+58%2C3%25+influenced+by+other+variables+which+are%0D%0Anot+examined+in+this+study.%0D%0AKeywords%3A+service+quality%2C+product+quality%2C+price+and+purchase+decision&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2017-12-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29772%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29772%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29772%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Lian+Edvantris%2C+1011011088++(2017)+PENGARUH+KUALITAS+LAYANAN%2C+KUALITAS+PRODUK%2C+DAN+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+(Studi+Pada+Konsumen+Surya+Maxima+Photography+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29772%2F