?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=CITRA+MEREK%2C+NILAI+PRODUK%2C+PERSEPSI+HARGA%2C+IKLAN+MEDIA%0D%0ASOSIAL+DAN+PENGARUHNYA+TERHADAP+LOYALITAS+PELANGGAN%0D%0AYANG+DIMEDIASI+OLEH+KEPUASAN+PELANGGAN%0D%0A(Studi+pada+Konsumen+Mr.+Geprek+Kedai+II+Unila)&rft.creator=FAZRI+ARRAYYAN+%2C+1316051032&rft.subject=HJ+Public+Finance&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+citra+merek%2C+nilai+produk%2C%0D%0Apersepsi+harga%2C+dan+iklan+media+sosial+terhadap+loyalitas+pelanggan+yang%0D%0Adimediasi+oleh+variabel+kepuasan+pelanggan+di+Mr.+Geprek.+Penelitian+ini%0D%0Adilakukan+pada+konsumen+rumah+makan+Mr.+Geprek+di+kedai+II+Universitas%0D%0ALampung+dengan+jumlah+sampel+sebanyak+120+responden%2C+teknik+sampel+yang%0D%0Adigunakan+adalah+teknik+sampling+aksidental.+Tipe+penelitian+yang+digunakan%0D%0Aadalah+kuantitatif+eksplanatif+dan+menggunakan+metode+analisis+struktural+(SEM)%0D%0Adengan+menggunakan+software+SmartPLS+versi+2.0.%0D%0AHasil+penelitian+menunjukkan+bahwa+variabel+citra+merek+berpengaruh+signifikan%0D%0Aterhadap+loyalitas+pelanggan+yang+dimediasi+oleh+kepuasan+pelanggan%2C+variabel%0D%0Anilai+produk+berpengaruh+signifikan+terhadap+loyalitas+pelanggan+yang+dimediasi%0D%0Aoleh+kepuasan+pelanggan%2C+variabel+persepsi+harga+juga+berpengaruh+signifikan%0D%0Aterhadap+loyalitas+pelanggan+yang+dimediasi+oleh+kepuasan+pelanggan%2C+dan%0D%0Avariabel+iklan+media+sosial+juga+berpengaruh+signifikan+terhadap+loyalitas%0D%0Apelanggan+yang+dimediasi+oleh+kepuasan+pelanggan.+Untuk+penelitian+selanjutnya%0D%0Adisarankan+untuk+dpaat+mengembangkan+penelitian+ini+sehingga+dapat%0D%0Amenyempurnakan+penelitian+selanjutnya%2C+dan+bagi+Mr.+Geprek+harus+terus%0D%0Aberusaha+menambah+nilai+dari+produk+Mr.+Geprek+di+mata+konsumen.+Dalam%0D%0Apenelitian+yang+dilakukan+terhadap+konsumen+Mr.+Geprek+ini%2C+para+konsumen%0D%0Amerasa+varian+dari+produk+dan+rasa+Mr.+Geprek+masih+kurang.+Sehingga+untuk%0D%0Adapat+memberikan+kepuasan+terhadap+konsumen+dan+mempertahankan+konsumen%0D%0AMr.+Geprek+harus+dapat+selalu+berinovasi+dan+meningkatkan+nilai+dari+produk+Mr.%0D%0AGeprek.+Lalu+untuk+variabel+citra+merek%2C+persepsi+harga+dan+iklan+media+sosial%0D%0Adari+rumah+makan+Mr.+Geprek+sudah+cukup+baik+dan+harap+selalu+ditingkatkan%0D%0Aagar+konsumen+tetap+loyal+dan+puas+terhadap+Mr.+Geprek.%0D%0AKata+kunci%3A+Citra+Merek%2C+Nilai+Produk%2C+Persepsi+Harga%2C+Iklan+Media+Sosial%2C%0D%0AKepuasan+Pelanggan%2C+Loyalitas+Pelanggan%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+the+influence+of+brand+image%2C+product+value%2C+price%0D%0Aperception%2C+and+social+media+advertising+to+customer+loyalty+mediated+by%0D%0Acustomer+satisfaction+variables+at+Mr.+Geprek.+The+research+was+conducted+Mr.%0D%0AGeprek+II+restaurant+consumers+at+University+of+Lampung+with+the+number+of%0D%0Asamples+as+much+as+120+respondents%2C+the+sample+technique+used+is+accidental%0D%0Asampling+technique.+The+type+of+research+used+is+explanative+quantitative+and%0D%0Ausing+structural+analysis+method+(SEM)+using+SmartPLS+version+2.0+software.%0D%0AThe+result+showed+that+brand+image+variable+significantly+influenced+customer%0D%0Aloyalty+mediated+by+customer+satisfaction%2C+product+value+variable+significantly%0D%0Ainfluence+customer+loyalty+mediated+by+customer+satisfaction%2C+price+perception%0D%0Avariable+also+have+a+significant+effect+to+customer+loyalty+mediated+by+customer%0D%0Asatisfaction%2C+and+advertisement+variable+social+media+also+have+a+significant%0D%0Aeffect+on+customer+loyalty+mediated+by+customer+satisfaction.+For+further+research%0D%0Ait+is+advisable+to+develop+this+research+in+order+to+refine+the+further+research%2C+and%0D%0Afor+Mr.+Geprek+should+keep+trying+to+add+value+from+Mr.+products.+Geprek+in+the%0D%0Aeyes+of+consumers.+In+research+conducted+on+consumers.+This+geprek%2C+the%0D%0Aconsumers+feel+the+variant+of+Mr.'s+product+and+taste.+Geprek+is+still+lacking.+So%0D%0Aas+to+be+able+to+provide+satisfaction+to+consumers+and+retain+consumer+Mr.%0D%0AGeprek+must+be+able+to+always+innovate+and+increase+the+value+of+Mr.+products.%0D%0AGeprek.+Then+for+brand+image+variables%2C+price+perceptions+and+social+media%0D%0Aadvertising+from+Mr.+Geprek+is+good+enough+and+please+always+be+enhanced+to%0D%0Akeep+customers+loyal+and+satisfied+with+Mr.+Geprek.%0D%0AKeywords%3A+Brand+Image%2C+Product+Value%2C+Price+Perception%2C+Social+Media%0D%0AAdvertising%2C+Customer+Satisfaction%2C+Customer+Loyalty&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2017-12-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29873%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29873%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29873%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FAZRI+ARRAYYAN+%2C+1316051032++(2017)+CITRA+MEREK%2C+NILAI+PRODUK%2C+PERSE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