?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+USAHATANI+DAN+PEMASARAN+JAMUR+TIRAM+DENGAN%0D%0ACARA+KONVENSIONAL+DAN+JARINGAN+(Multi+Level+Marketing)%0D%0ADI+PROVINSI+LAMPUNG&rft.creator=Reki+Candra%2C+0814023035&rft.subject=Karya+Karya+Umum+%3D+000&rft.description=Penelitian+bertujuan+untuk+%3A+(1)+menganalisis+usahatani+jamur+tiram+di+Provinsi%0D%0ALampung+menguntungkan+atau+tidak%2C+dan+(2)+untuk+mengetahui+perbedaan%0D%0Apendapatan+jamur+tiram+dengan+pemasaran+konvensional+dan+jaringan+yang+dilalui%0D%0Aanalisis+S-C-P.+Penelitian+ini+dilaksanakan+di+Provinsi+Lampung%2C+khususnya+Kota%0D%0ABandar+Lampung+dan+Kota+Metro.+Lokasi+penelitian+ditentukan+secara+sengaja.%0D%0AResponden+petani+diambil+secara+sensus+dan+responden+lembaga+perantara%0D%0Apemasaran+diambil+dengan+mengikuti+alur+pemasaran.+Pengumpulan+data%0D%0Adilaksanakan+pada+bulan+Januari-Agustus+2013%2C+meliputi+data+primer+dan+data%0D%0Asekunder+dengan+analisis+data+pendapatan+usahatani+dan+analisis+data+efisiensi%0D%0Asistem+pemasaran.+Hasil+penelitian+menunjukkan+bahwa+%3A+(1)+usahatani+jamur%0D%0Atiram+di+Provinsi+Lampung+menguntungkan+bagi+petani+jamur+tiram+dengan+R%2FC%0D%0Aratio+atas+biaya+tunai+sebesar+1%2C88+dan+R%2FC+ratio+atas+biaya+total+sebesar+1%2C25.+(2)%0D%0A(a)+Struktur+pasar+yang+terbentuk+pada+pemasaran+konvensional+adalah+oligopsoni%2C%0D%0Asedangkan+pada+pemasaran+jaringan+adalah+oligopoli.+(b)+Perilaku+pasar%0D%0Amenunjukkan+bahwa+pembentukan+harga+ditentukan+berdasarkan+proses+tawar%0D%0Amenawar+dan+oleh+petani+untuk+pemasaran+jaringan.+(c)+Keragaan+pasar%0D%0Amenunjukkan+bahwa+pada+saluran+pemasaran+konvensional+terdapat+empat+saluran%0D%0Apemasaran%2C+dengan+rasio+profit+margin+tidak+merata.+Pada+pemasaran+jaringan%0D%0Akeuntungan+dan+biaya+pemasaran+jaringan+dengan+membentuk+kelompok+jaringan%0D%0Aupline+dan+downline+tidak+merata%2C+dan+margin+pemasaran+jamur+tiram+cara%0D%0Ajaringan+tanpa+membentuk+kelompok+jaringan+upline+dan+downline+tidak+merata.%0D%0A%0D%0AKata+kunci+%3A+usahatani%2C+jamur+tiram%2C+pemasaran+konvensional%2C+pemasaran+jaringan%0D%0A%0D%0A%0D%0AABSTRAK+BAHASA+INGGRIS%0D%0A%0D%0AThe+research+aims+to%3A+(1)+analyze+the+profitable+of+oyster+mushroom+farming+in+Lampung%0D%0AProvince%2C+and+(2)+analyze+the+revenue+different+of+oyster+mushroom+marketing+system%0D%0Abetween+conventional+and+networks+ways+in+Lampung+Province.+The+research+is+conducted+in%0D%0ABandar+Lampung+and+Metro+City+of+Lampung+Province.+The+location+of+this+research+are%0D%0Adetermined+on+purpose.+Farmer+respondents+were+taken+by+census+method%3B+while+the%0D%0Arespondents+of+marketing+intermediaries+by+following+the+marketing+channels.+The+data+was%0D%0Acollected+from+January+to+August+2013%2C+included+the+primary+and+secondary+data%2C+and+were%0D%0Aanalyzed+by+analysis+of+farming+income+and+marketing+system+efficiency.+The+results%0D%0Ashowed+that+oyster+mushroom+farming+in+Lampung+Province+was+profitable%2C+for+its+farmers%0D%0Agot+R+%2FC+ratio+of+1.88+over+cash+costs+and+R+%2FC+ratio+of+1.25+on+the+total+cost.+The+market%0D%0Astructure+was+formed+on+conventional+marketing+oligopsonistic%2C+while+at+network+marketing%0D%0Awas+an+oligopoly.+The+behavior+of+the+market+was+indicated+by+the+price+formation+process%0D%0Athat+was+determined+by+farmer%E2%80%99s+bargaining+for+network+marketing.+The+market+performance%0D%0Ashowed+that+the+conventional+marketing+had+four+marketing+channels%2C+with+uneven+rasio%0D%0Aprofit+margin.+Similarly%2C+the+benefits+and+costs+of+network+marketing+was+formed+by+the%0D%0Auneven+upline+and+dowline+groups%2C+and+oyster+mushrooms+marketing+margin+without+forming%0D%0Anetwork+group+upline+and+downline+network+was+also+uneven.%0D%0A%0D%0AKeywords%3A+farming%2C+oyster+mushrooms%2C+conventional+marketing%2C+network+marketing&rft.publisher=Universitas+Lampung&rft.date=2014-07-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F4%2FHALAMAN%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F5%2FHALAMAN%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F6%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F7%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F8%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F9%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F10%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F2995%2F11%2FBAB%2520I%2520.pdf&rft.for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