?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+IKLAN+MEDIA+TELEVISI+TERHADAP+MINAT%0D%0ABELI+KONSUMEN%0D%0A(STUDI+PADA+IKLAN+WARDAH+VERSI+LIPSTIK+SERIES&rft.creator=OKTAVIA+RETNO+ANGGRAENI+%2C+1341011059&rft.subject=HD61+Risk+Management&rft.description=Kosmetik+merupakan+kebutuhan+yang+paling+penting+dalam+menunjang%0D%0Apenampilan+wanita.+Wardah+merupakan+salah+satu+merek+kosmetik+lokal+yang%0D%0Acukup+terkenal+dan+banyak+peminatnya.+Salah+satunya+dengan+memanfaatkan%0D%0Asarana+yang+membantu+pemasaran+untuk+menjalin+komunikasi+antara+perusahaan%0D%0Adengan+konsumen+dalam+menghadapi+pesaingnya+yaitu+iklan+televisi+Wardah%0D%0ALisptik+Series+versi+Dewi+Sandra.+Masalah+yang+dialami+Wardah+Lipstik+Series%0D%0Ayaitu+penjualan+yang+fluktuatif+dan+terjadi+penurunan.+Permasalahan+dalam%0D%0Apenelitian+ini+adalah+apakah+Dimensi+Iklan+Media+Televisi+seperti+Model+Iklan%2C%0D%0APesan+Iklan+dan+Slogan+Berpengaruh+Terhadap+Minat+Beli+Konsumen.+Tujuan+dari%0D%0Apenelitian+adalah+untuk+mengetahui+Pengaruh+Model+Iklan%2C+Pesan+Iklan%2C+dan%0D%0ASlogan+Terhadap+Minat+Beli+Konsumen.+Jenis+penelitian+ini+menggunakan%0D%0Adeskriptif+verifikatif.+Sampel+dalam+penelitian+ini+100+responden+dengan+metode%0D%0Anon-probability+sampling.+Metode+analisis+yang+digunakan+adalah+regresi+linear%0D%0Aberganda+dan+pengujian+hipotesis+menggunakan+uji+t+dan+uji+F.+Hasil+analisis%0D%0Adiperoleh+bahwa+variabel+Model+Iklan%2C+Pesan+Iklan+dan+Slogan+berpengaruh%0D%0Apositif+dan+signifikan+terhadap+Minat+Beli+Konsumen.%0D%0AKata+Kunci%3A+Pesan+Iklan%2C+Model+Iklan%2C+Slogan%2C+Minat+Beli+Konsumen%0D%0A%0D%0Aabstract%0D%0A%0D%0ACosmetics+is+the+most+important+requirement+in+supportting+the+appearance+of%0D%0Awomen.+Wardah+is+one+of+popular+local+cosmetics+and+has+many+consumers.+One%0D%0Aof+the+way+by+utilizing+the+means+of+marketing+to+maintain+the+communication%0D%0Abetween+the+company+and+consumers+in+facing+the+competition%2C+that+is+television%0D%0Aadvertisement+of+Wardah+Lipstick+Series+of+Dewi+Sandra+version.+Problems%0D%0Aexperienced+by+Wardah+Lipstik+Series+are+fluctuating+sales+and+declining.+The%0D%0Aproblem+in+this+research+is+whether+the+Dimension+of+Television+Media%0D%0AAdvertising+such+as+Ads+Model%2C+Ads+Message+and+Influential+Slogan+to%0D%0AConsumer%E2%80%99s+Interest.+The+purpose+of+this+research+is+to+know+the+Influence+of+Ads%0D%0AModel%2C+Ads+Message%2C+and+Slogan+to+Consumer%E2%80%99s+Interest.+This+research+uses%0D%0Adescriptive+verification.+The+sample+in+this+research+is+100+respondents+with+nonprobability%0D%0Asampling+method.+The+analytical+method+used+is+multiple+linear%0D%0Aregression+and+hypothesis+testing+using+t+test+and+F+test.+The+results+of+the+analysis%0D%0Ashowed+that+the+the+variable+of+Ad+Model%2C+Advertising+Message+and+Slogan+have%0D%0Athe+positive+and+significant+impact+on+effect+to+Consumer%E2%80%99s+Interest.%0D%0AKeywords%3A+Ads+Model%2C+Ads+Message%2C+Slogan+and+Consumers%E2%80%99+Interest&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-01-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29955%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29955%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F29955%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++OKTAVIA+RETNO+ANGGRAENI+%2C+1341011059++(2018)+PENGARUH+DIMENSI+IKLAN+MEDIA+TELEVISI+TERHADAP+MINAT+BELI+KONSUMEN+(STUDI+PADA+IKLAN+WARDAH+VERSI+LIPSTIK+SERIES.++FAKULTAS+EKONOMI+DAN+BISNIS%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F29955%2F