TY  - GEN
CY  - FAKULTAS PERTANIAN
ID  - eprints30149
UR  - http://digilib.unila.ac.id/30149/
A1  - ALDILA PUTRI, 1214131008
Y1  - 2017/12/12/
N2  - 
This study aimed at analyzing income of tiger shrimp and milkfish farmers and marketing efficiency of milkfish farmers in Pasir Sakti Subdistrict of East Lampung District.  The research location was choosen purposively in Pasir Sakti Subdistrict East Lampung District.  Data of this research was collected during November 2016 ? January 2017.  Respondents of this research were 64 farmers chosen by using simple random sampling and 40 traders who were selected using snowball sampling. This research used survey method. The collected data was included primary and secondary data, analyzed by descriptive qualitative analysis, income analysis, and marketing margins. The results showed that R/C ratio for total cost was 3,50 which means that tiger shrimp and milkfish aquaculturefarmerswere profitable. There were 2 marketing channels of milkfish but both of them were inefficient.  Marketing margin and profit margin ratio on marketing of milkfish were not well distributed.

Key words:  Income, marketing efficiency, milkfish.


ABSTRAK

Penelitian ini bertujuan untuk menganalisis pendapatan petani udang windu dan ikan bandeng dan efisiensi pemasaran petani ikan bandeng di Kecamatan Pasir Sakti Kabupaten Lampung Timur. Lokasi penelitian dipilih secara sengaja di Kecamatan Pasir Sakti Kabupaten Lampung. Data penelitian ini dikumpulkan pada bulan November 2016 ? Januari 2017. Responden penelitian ini adalah 64 petani yang dipilih dengan menggunakan simple random sampling dan 40 pedagang dipilih dengan menggunakan snowball sampling. Penelitian ini menggunakan metode survei. Data yang terkumpul termasuk data primer dan sekunder, dianalisis dengan analisis kualitatif deskriptif, analisis pendapatan, dan margin pemasaran. Hasil penelitian menunjukkan bahwa R/C ratio untuk total biaya adalah 3,50 yang berarti petani udang windu dan ikan bandeng menguntungkan. Ada 2 saluran pemasaran bandeng tapi keduanya tidak efisien. Margin pemasaran dan rasio profit margin pada pemasaran bandeng tidak terdistribusi dengan baik.

Kata kunci: Ikan bandeng, efisiensi pemasaran, pendapatan

PB  - UNIVERSITAS LAMPUNG
TI  - INCOME POLYCULTURE OF TIGER SHRIMP?MILKFISH AND MARKETING EFFICIENCY ANALYSIS OF MILKFISH 
IN PASIR SAKTI SUBDISTRICT EAST LAMPUNG DISTRICT

AV  - restricted
ER  -